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https://www.wsj.com/articles/wordpress-com-owner-buys-atavist-maker-of-subscription-offering-publishing-software-1529597700

WordPress.com Owner Buys Atavist, Maker of Subscription-Offering Publishing Software

Automattic’s deal for Atavist will expand the suite of subscription and membership tools it has to offer

By Benjamin Mullin
Automattic CEO Matt Mullenweg, sporting a black jacket, sees the deal improving its suite of tools in an era where many publishers are turning to digital subscriptions. Photo: Kelly Sullivan/Getty Images

Publishers are increasingly turning to digital subscriptions in an ultracompetitive digital ad market dominated by Facebook and Google.

That is one reason why Automattic, the owner of the popular publishing platform sold by WordPress.com, has acquired the technology and publishing company Atavist in a bid to expand the suite of subscription and membership tools it offers to its customers.

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