PHYSICIAN LIAISON - LAKELAND

Florida Orthopaedic Institute is currently seeking an experienced Physician Liaison who is proactive, innovative and seeking an exciting opportunity in a growing orthopedics field.

In This Role You Will

Under the direction of the Manager of Marketing & Customer Service, the Physician Liaison (PL) at Florida Orthopaedic Institute drives the promotion and marketing of the organization to potential referring physicians, prospective patients, and the community at large. The PL will develop and implement the strategy for strengthening relationships with referring physicians, help to develop programs to educate the community of new programs and technology, and be the central point of contact for FOI’s physician-to-physician communications.

Key Responsibilities

• Develops strategic relationships with community-based referring physician practices with the goal of volume growth and retention.
• Supports, implements, and helps develop strategic marketing plans and forecasts to achieve objectives set by FOI’s Executive Team and Board of Directors.
• Coordinate strategy with third-party consultants to align marketing and branding of FOI to ensure the achievement of marketing objectives are met and within budget.
• Prepares monthly analysis of patient volume trends, marketing results and opportunities to expand referral base (using Athena and Salesforce) and presents to marketing team and quarterly presentations with COO.
• Coordinates lunches, meet & greets, continuing medical education and/or other events for physicians.
• Hospital Relationships - Manage all partnerships with hospital liaisons.
• Coordinates with doctors, clinical, and operational functions to ensure sufficient communication and support for marketing and outreach activities.
• Visits referring physician offices with company information and promotional material to build effective referral relationships.
• Analyzes referral patterns and competitive landscape to create and execute an efficient canvassing strategy, using an existing database of targeted physicians.
• Coordinates and delivers professional presentations for in-services, videos, seminars, open houses, tours, and group meetings.
• Functions collaboratively with management, physicians, and staff to resolve issues, understand modalities and services, meet customer expectations, and increase referrals. Responsible for communications to and from referring offices, including conflict resolution, relationship building and compliance.
• Represents FOI at health fairs, medical symposia, area businesses, and medical society meetings.
• Manage new physician marketing and all introductions (internally and externally).
• Manage and maintain all Physician profiles for social media and hospital affiliations.
• Assure compliance with all company plans, policies and procedures set forth by the Florida Orthopaedic Institute
• All other duties as assigned.
  
  

About You

• Bachelor’s Degree in Marketing, Communications, Business Administration, Healthcare, or a related field
• 1-2 years of work related experience
• Valid Florida Drivers License
• Experience working with Microsoft Office Suite(PowerPoint, Word, Excel, Outlook)
• Ability to work a flexible schedule; evenings & weekends when needed.
• Ability to work independently in the field
• Ability to work collaboratively with staff
• Excellent verbal and written communication skills
• Ability to analyze market conditions and trends
  
  

At FOI our goal is to provide our patients with world-class orthopedic care.

Our mission of providing the best care encompasses not only the care the physician provides, but all medical and administrative aspects of the patients encounter with Florida Orthopaedic Institute (FOI) as well. Every staff member plays a vital role in this mission. We take pride in receiving the Patriot Award from the Department of Defense for the support that we give to National Guard and Reserve members who are employed by FOI. We are committed to encouraging a culture of inclusion reflective of the communities we serve, and we provide equal opportunity to all. Florida Orthopaedic Institute conforms to the spirit as well as to the letter of all applicable laws and regulations.

What We Offer

• Full time opportunities available, with room for career growth and advancement.
• Excellent job security and stability, to promote an optimal work life balance.
• Be part of this dynamic and growing high level Marketing team!