Estée Lauder

Marketing Manager Temporal Maternity Leave

Estée Lauder Madrid
Estée Lauder

Marketing Manager Temporal Maternity Leave

Estée Lauder Madrid
Hace 1 mes
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Position Summary

  • Defines the Marketing Strategy for the Brand in the Affiliate
  • Builds and drives the 360° consumer marketing plan across all media channels
  • Drives A&P mix optimization
  • Defines the Consumer Journey(s) combining all communication and distribution channels
  • DP & forecasting
  • Merchadising focus and priorities

Job Description

ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA

  • Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations…) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams
  • Build consumer marketing calendar including A&P quarter and priorities
  • Push the collaboration with OL with the 360-degree approach
  • Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)
  • Budget elaboration,
  • Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines
  • Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.
  • Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.
  • Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.

MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS

  • Identify new local opportunities to reach new consumer segments.
  • Develop digital, social and CRM focus.
  • Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.
  • Lead consumer insights and data, infusing the overall team.
  • Define ‘sampling strategy’ and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.

Qualifications

Work Experience & Profile

× Strategic vision

× Expertise of cosmetic industry

× Marketing & Digital background

× Excellent communication skills

× Passion for beauty and sensitivity to luxury

Job Requirements & Qualifications

5+ years of experience

Fluent English

Job: Marketing

Primary Location: Europe, Middle East, Africa-ES-MD-Madrid

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 248292

  • Nivel de antigüedad

    No corresponde

  • Tipo de empleo

    Jornada completa

  • Función laboral

    Marketing

  • Sectores

    Fabricación de productos de cuidado personal

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