Social Media Coordinator

While the Social Media Coordinator position is a remote opportunity.

We will only consider applicants within our business footprint within the Eastern Standard Time Zone.

SUMMARY

The Social Media Coordinator is responsible for contributing to the strategic development of our brands by visualizing, conceptualizing, and executing content across all digital and social network channels. This role will work towards attracting site traffic, growing social following and engagement, and driving new sales.

Cannabis Experience is strongly preferred for this role

ESSENTIAL DUTIES & RESPONSIBILITIES

• Lead social media content creation, working with our agency partners to develop phenomenal organic content for regular postings on Instagram and additional platforms such as Tik Tok.
• Collaborate to produce innovative content based on trending topics and brand moments.
• Track all social media metrics and develop an ongoing strategy to increase engagement
• Build and manage our influencer marketing programs to leverage social proof at scale across our portfolio of products.
• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content.
• Maintain unified brand voice across different social media channels.
• Support head of marketing with overall paid media strategy, including programmatic display and Google SEO. Make recommendations for targeting, messaging, and creative to optimize campaign performance across all paid media platforms. Track and deliver key paid media KPIs
• Work closely with our sales and trade marketing team to support new product launches and additional retail initiatives.
• As needed, assist in managing and optimizing additional support platforms such as budtender training, incentives programs, and others.

SKILLS & QUALIFICATIONS

• 3+ years of experience (and proven track record) growing a B2C focused (ideally CPG or cannabis) brand on social media.
• Degree in Marketing, Advertising, Design, or related field.
• Passionate storyteller, strategic thinker, and skilled communicator with a proven track record of success in the social and digital landscape
• Mastery of social platforms and related management, optimization, and analytics tools
• Experience managing external creators and influencers
• Experience in graphic design and the adobe suite is highly desirable
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copyediting skills
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines

PHYSICAL DEMANDS / ENVIRONMENT

Travel to markets for events as needed