Creative Director / Copywriter

At Suzy, we empower brands with agile consumer insights to drive growth and innovation. Our end-to-end platform integrates quant, qual, and high-quality audiences into a single connected research cloud. We are looking for a seasoned Creative Director/Copywriter to join our dynamic marketing team and lead our brand vision while crafting compelling copy.

The Creative Director/Copywriter will oversee the design team and ensure the alignment of all creative work with Suzy’s brand vision. This role requires a blend of strategic leadership, creative direction, and hands-on copywriting to produce impactful marketing content across various channels. This role reports directly to the Senior Director, Creative Services.

Responsibilities

Creative Leadership:

• Maintain and articulate Suzy’s brand vision that resonates with our target audience.
• Lead and mentor a team of designers, providing guidance, feedback, and ensuring high standards of creative output.
• Drive the vision of the brand forward across both growth and customer marketing to align creative strategies with business goals.
• Manage multiple projects simultaneously, ensuring timely delivery and high-quality output.
• Oversee the creative process from concept to completion, ensuring all projects meet objectives and are executed flawlessly.
• Have a deep understanding of social media platforms and a desire to constantly learn about new products and features rolling out to ensure Suzy’s creative is driving innovation.
  
  

Copywriting

• Evaluate and understand datasets and survey results to write thoughtful and insightful copy, supplementing with external research as needed.
• Craft engaging and persuasive copy for a variety of channels including website, email campaigns, social media, product descriptions, and enablement materials.
• Leverage internal AI tools to create copy drafts when possible, becoming an expert at prompting AI engines for best results and editing outputs.
• Ensure consistency in tone, style, and messaging across all written materials.
• Develop compelling narratives that effectively communicate Suzy’s value proposition and differentiate us from competitors.
• Review and proof work created by third party teams for accuracy and compliance to brand standards.
  
  

Brand Management

• Maintain and evolve the brand’s visual and verbal identity, ensuring all creative work is on-brand and consistent.
• Oversee the creation of brand guidelines and ensure they are adhered to across all marketing materials and campaigns.
• Lead the development of creative assets for major marketing campaigns, product launches, and key initiatives.
  
  

Innovation And Trends

• Stay updated on industry trends, competitor activities, and emerging technologies to keep Suzy’s creative work fresh and innovative.
• Implement new creative approaches and strategies to improve the effectiveness of marketing efforts.
• Continue to experiment with AI solutions to supplement work and find efficient methods for copy at scale.
  
  

Collaboration

• Work closely with the VP, Marketing to develop and execute comprehensive strategies for net new and existing customers.
• Partner with the VP, Product Marketing product team to understand key features and benefits, translating them into compelling customer-centric narratives.
• Collaborate with the sales team to create impactful sales enablement materials.
  
  

Qualifications

• Online portfolio, Behance, Instagram or other way to show your work
• Minimum of 7 years of experience in a creative leadership role and experience writing for a SaaS product or tech company. Market research experience is a plus.
• Experience writing for B2B audiences
• Proven track record of developing successful creative campaigns that drive business results.
• Exceptional writing and editing skills with a keen eye for detail.
• Experience writing short form and long form content.
• Experience using ChatGPT and/or other AI tools
• Strong leadership and team management skills.
• Ability to think strategically and translate business objectives into creative strategies.
• Excellent project management and organizational skills.
• Proficient in Adobe Creative Suite and other design software.
  
  

Benefits

• We take care of our employees and their families. We have generous health dental and vision benefits, and our 401K plan vests immediately
• A friendly, fun, and collaborative work environment that allows for frequent exposure to executives
• The opportunity to make an immediate impact as a part of a fast-growing company
• The target base compensation for this role is $150,000 - $165,000
  
  

Suzy is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to ensure all people feel supported and connected at work.

Suzy is committed to protecting its customers, employees, partners, and the company as a whole, from damaging acts that are intentional or unintentional. Effective security is a team effort involving the participation and support of every user who interacts with company information/data and systems. It is the responsibility of each individual to help protect company information assets.