Manager, Public Relations

Overview

Reebok is a pioneer in athletic footwear and has been one of the most iconic and recognizable brands in the world for more than 130 years. With a forward-thinking and irreverent attitude, Reebok has produced some of the most innovative products and has established unprecedented brand partnerships in the industry. Represented by icons in Sports, Fitness, Fashion, Lifestyle and Music, Reebok has never lost sight of its origins, paying homage to its storied history, yet simultaneously breaking down new barriers.

And they are just getting started. Reebok continues to grow its core categories of Fitness, Classics, Streetwear and Lifestyle Footwear and Apparel and have officially relaunched into Sports.

Reebok’s Brand Behaviors: Boundless Energy, Unapologitic Authenticity and Fearless Risk-taking come to life in every product, brand partner and team member worldwide, proudly living out its brand purpose of expressing oneself through movement!

Headquartered in Boston, Massachusetts and with offices worldwide, Reebok is part of the Authentic Brands Group portfolio with operating partners across the globe.

The Manager, Global & US Public Relations will support the larger PR and marketing team in creating positive and impactful earned media coverage on key products, campaigns and initiatives that will help drive the business forward and create halo awareness for the brand. The Manager will support and bring to life storytelling around some of Reebok’s most iconic Classics products in addition to new performance silhouettes and technologies, unique pop-culture and fashion collabs, as well as the brand’s notable talent and people partners.

Job Responsibilities

Key Accountabilities:

• Support in the development and execution of brand and product storytelling to tell the deeper story behind our brand and our products
• Create engaging global press materials that build upon Reebok’s larger business narrative and resonate with media around the world
• Regularly liaise with top US media, building strong personal connections that can be capitalized on for strong coverage results
• Support PR team in pitching execution of key stories across the brand
• Support and manage VIP/celebrity gifting initiatives
• Regularly update and manage team media lists
• Manage reporting and tracking for for US earned media
• Provide on-site support for relevant press events
• Additional responsibilities for the Manager include: celebrity seeding; media list management; press material creation; activation and event support, media monitoring & reporting, and more
  
  
  

Key Internal Relationships :

• Product Marketing, Product Development, Design, Ecommerce and Legal
  
  
  

Knowledge Skills and Abilities :

• Strong writing skills with a passion for storytelling
• Creative thinker; always on the lookout for the next story and/or opportunity
• Conversant in social and owned media strategy
• Strong media relationships
• Event management experience
• Meticulous attention to detail
• Outstanding organizational skills; the ability to prioritize, multi-task and manage time
• Works well in a highly collaborative environment
• Ability to work quickly while maintaining a strong attention to detail
• Works well in a highly collaborative environment
• Experience working with monitoring services like MuckRack and Cision
• Experience working with influencers and talent a plus
  
  
  

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Qualifications

• Bachelor’s degree in related field preferred
• Minimum of 3-5 years of experience in an office environment
• Agency experience a plus
  
  
  

Requirements & EEO Statement

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).