Washington Marketing & Communications Manager

THE ROLE

Your role stands at the intersection of communications and the fight to change the odds for historically underserved children and families. As a key member of Stand’s Washington team at a moment of tremendous need and opportunity, you will deepen our impact by working closely with the Washington Executive Director and members of the National Marketing & Communications team to execute outreach and engagement strategies through consistent creation of high-quality content to reach our target audiences.

Through your dedication and passionate approach to the role, you get the opportunity to work with colleagues who not only care deeply about justice and equity, but who are bold and strategic and take responsibility for achieving substantial progress toward our mission every year.

This position is based in Seattle, WA Metro area and has in person responsibilities reporting to the WA Executive Director.

THE ORGANIZATION

Stand for Children is a unique catalyst for education equity and racial justice, to create a brighter future for us all.

RESPONSIBILITIES:

Content Creator - Help identify and create compelling, persuasive, relevant, and accurate communications content through people-oriented storytelling that will increase stakeholder and target audience engagement.

• Produce and lead the execution of timely, layered, high quality content for digital and traditional communications that will support public policy, electoral, fundraising, and family engagement goals. This includes content production on social media (Instagram, Facebook, X, and YouTube), Stand websites, email, advertising, and print; and production of photo sourcing, graphics, copy writing, and video creation/editing
• Create compelling content for digital donor communications – emailed newsletters, PowerPoint presentations, and “one-pagers” that clearly explain our work in creative, engaging ways in conjunction with the Executive Director, State Operations and Development Coordinator, and the National Development Director
• Motivate parents, educators, and concerned community leaders to get involved through extensive online engagement with community partners and organizations and provide opportunities for them to share their stories
• Utilize innovative digital tools as well as traditional communication channels to engage members of the community most effectively
• Pitch new ideas for content, including visuals, graphics, and video for use on digital platforms based on the latest trends, data, and audience-led research
• Build the digital profile of Stand for Children Washington as a leading voice in education and youth justice advocacy
  
  

Build Stand’s social media presence through high quality, timely, creative posts – including vertical video, and engagement with online communities, using both Stand’s social media properties and by engaging with others.

Advocacy and Audience Systems Manager

• Manage input and maintenance of audience data within Consumer Management System, EveryAction
• Create and manage audience segments using data hygiene practices
• Execute sophisticated email outreach campaigns that include email sending, form creation, data reports, and audience targeting

Public Relations Manager - Build and leverage public relations and earned media opportunities.

• Cultivate and maintain media contacts for disseminating press releases, gaining earned media, and leveraging public relations opportunities, including a database of media contacts for disseminating press releases in addition to elected officials, community/regional/statewide leaders, and subject matter experts who comprise Stand’s target audiences and/or who may be allies of Stand on specific policy endeavors
• Assist Executive Director in maintaining media relationships and generating media placement opportunities, including support logistics of earned media scheduling, execution
• Write compelling, accurate, and timely press releases
• Track Stand's local and state media coverage as well as news about policy initiatives that are important and influential to Stand positions
• Track general education coverage (and reporter social media chatter) to track reporter and outlet interest on various aspects of the debate
• Create and edit a range of organizational materials to ensure clarity and effectiveness
  
  

Internal Brand Manager

• Ensure Stand content is in alignment with Stand for Children’s brand and adhere to network-wide messaging guidelines
• Be the point person for the extensive communications, digital tools, and resources available through Stand for Children
• Manage organizational written materials to ensure message discipline, clarity, conciseness, and effectiveness
• Train all new staff on organizational brand, elevator pitch and tone while providing support and refreshers to current staff
• Provide media training to colleagues or parents who may speak to media or who may be providing public testimony
  
  

QUALIFICATIONS:

• Passionate commitment to Stand for Children’s mission
• Two to five years’ experience in communications and/or marketing such as digital strategies, cause marketing, or journalism. Experience in political campaigns, or issue advocacy is a plus
• Outstanding and fast writing and editing skills - skilled at developing straightforward, clear, and persuasive content
• Highly creative, especially regarding digital community building and communication
• Hands-on understanding and ability to manage and make recommendations on Stand’s digital channels
• Collaborative, learning-oriented team player
• Ability to identify and coordinate with Stand leadership in the event of a crisis communications situation
• Excellent planning and organizational ability, exceptional attention to detail, high sense of urgency and flexibility with shifting priorities
• Ability to rapidly learn about public education issues and other related political advocacy issues, when necessary
• Basic understanding of how state government works
• Ability to collect, analyze, and interpret performance analytics for all communication channels
• Ability to manage time well working from home and using digital meeting tools effectively
• Experience with Microsoft Word, Power Point, Excel, and Outlook required
• Experience with Customer Management Systems, EveryAction is a plus
• Experience with email and advocacy systems
• Experience with website editing, WordPress is a plus
• Knowledge of public education issues and/or experience creating political advocacy campaigns is a plus
• Familiarity with state political and legislative environment and context is a plus
• Spanish fluency and experience with Spanish-language translation is a plus
• Existing relationships with local press and media are a plus
• Ability to be stationary for extended periods of time and ability to travel to meetings; May require the ability to climb stairs
  
  

STARTING SALARY RANGE: $68,232-$85,404 commensurate with experience. Generous benefits.

Stand for Children consists of two separate entities. Stand for Children, Inc., a grassroots membership organization is exempt under section 501(c)(4) of the Internal Revenue Code, and Stand for Children Leadership Center, a leadership development organization is exempt under section 501(c)(3)

Stand for Children and Stand for Children Leadership Center provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression or marital status. We are committed to a diverse and culturally inclusive workplace in which our differences broaden our awareness, enrich our daily experiences and contribute to our collective strength. We predominantly partner with low-income communities of color. Therefore, though race and other legally protected characteristics are never used to make final hiring decisions, we place a particular focus on recruiting staff members who share the backgrounds of the communities we serve.

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