The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Audible Audiobook – Unabridged

Eric Ries (Author, Narrator), Random House Audio (Publisher)

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Listening Length

8 hours and 38 minutes
Author

Eric Ries
Narrator

Eric Ries
Audible release date

September 13, 2011
Language

English
Publisher

Random House Audio
ASIN

B005MM7HY8
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	8 hours and 38 minutes
Author	Eric Ries
Narrator	Eric Ries
Whispersync for Voice	Ready
Audible.com Release Date	September 13, 2011
Publisher	Random House Audio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B005MM7HY8
Best Sellers Rank	#1,518 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #2 in New Business Enterprises #10 in Small Business (Books) #14 in Entrepreneurship (Audible Books & Originals)

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4.5 out of 5

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Josue

game-changer for aspiring entrepreneurs and established businesses alike

Reviewed in the United States on June 8, 2024

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Eric Ries' "The Lean Startup" is a game-changer for aspiring entrepreneurs and established businesses alike. This book introduces a revolutionary approach to building and scaling businesses, emphasizing the importance of continuous innovation and customer feedback.

Key Takeaways:

Build-Measure-Learn Feedback Loop: Ries introduces a cyclical process where businesses create a minimum viable product (MVP), measure its success, and learn from customer feedback to iterate and improve.
Validated Learning: The book stresses the importance of testing assumptions and validating ideas through real-world experiments, rather than relying on intuition or guesswork.
Pivot or Persevere: Ries encourages entrepreneurs to be flexible and adaptable, willing to change direction (pivot) if their initial approach isn't working, or to persevere with adjustments based on data.
Innovation Accounting: The author provides a framework for measuring progress and success in a startup environment, focusing on actionable metrics rather than vanity metrics.
Overall:

"The Lean Startup" is an essential read for anyone involved in starting or growing a business. Its principles have been adopted by countless startups and established companies, and its impact on the entrepreneurial landscape is undeniable. If you're looking for a guide to navigate the uncertainties of the business world, this book is a must-have.

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Wonderful

The knowledge it provides.

Reviewed in the United States on May 27, 2024

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I loved the information this book provides.

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J. Shah

Good introduction to Lean Startup but lacks specifics

Reviewed in the United States on October 12, 2011

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This book is a good introduction to the Lean Startup approach to building and launching products for new markets. This book draws upon numerous works that have addressed the dynamics of new markets, discovering what customers really want, fact-based decision making and lean manufacturing. What is interesting is the way Lean Startup brings these ideas together into a cohesive and powerful framework. A framework built around a fundamental insight: building a new products for a new market should be considered a high risk experiment. Or rather, a series of experiments that successively prove (or disprove) whether we are building products that customers actually want. So, make assumptions explicit, test them vigorously, learn, repeat. Iterate through this loop as quickly as possible by deploying cross functional teams that build the product in small batches.

I have launched new products at startups and established companies. I have lived through the dysfunction of silo-ed teams guessing what customers want and then investing in long development cycles before they find out the truth, if ever. So personally, I find Lean Startup ideas appealing and at least worth attempting.

Teams that have gone through the process of adopting agile and lean for software engineering will recognize many of the rationales and principles laid out on this book. They will also realize that they implemented those principles too narrowly to be truly effective. Limiting lean and agile practices to just product engineering does not solve the dysfunction in other areas that are equally important for market success.

My concern is whether this approach will doom teams to only make small incremental improvements that can be readily tested. Will it stifle intuition and courage to make big, bold decisions? Will 'let's test it' become a crutch for people who don't have the guts to make a call based on incomplete information (and information needed for big decisions will always be incomplete)? Time will tell. The Lean Startup movement is still in it's early days.

I should point out that the book lacks specific ideas on how to implement the Lean Startup approach. The book has several high level stories, but very few methods, techniques and practices that can be readily implemented. This can be a bit frustrating if you are trying to imagine what Lean Startup ideas look like in action. Ries explains why specifics are missing at the very end of the book. The Lean Startup approach itself is an experiment! It is in its early stages and there is a lot of learning needed to implement it in a repeatable fashion. Further, the emphasis on learning means that any existing method should be continuously questioned, improved or even transformed. Ries says he does not want the movement to be reduced to a set of prescribed methods and tactics. Instead, he recommends joining a community of practitioners to learn how to implement Lean Startup ideas.

Another ding against this book is a chapter on how established companies can nurture innovation. Ries feels out of his element on this topic and puts forth a series of that either value or akin to motherhood and apple pie. But it doesn't matter, because this book is really for technology start-ups. And for them it does put forth some fundamentally insightful ideas that will make any entrepreneur pause and reconsider the traditional approach.

15 people found this helpful

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Eric

The book is great, and the seller was perfect, thanks !!

Reviewed in the United States on May 25, 2024

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The book is great, and the seller was perfect, thanks !!

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Khalifa Abubakar

Very helpful and easy to read

Reviewed in the United States on June 16, 2015

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As an aspiring entrepreneur I found this book very helpful and informative. It Gives entrepreneurs the tools they need to turn ideas into products and avoid common mistakes. It is clear that the author has years of experience creating startups and he provides the reader with the mindset that entrepreneurs and innovators should have. Eric Ries takes the uncertainty associated with creating a startup and turns it into a science.

I initially feared that this book would read like a business textbook but I was quickly proven wrong. The book is very well written and easy to read. Eric Ries explains everything in plain english so that it is clear and intuitive. Ries does a good job of using real world examples and anecdotes to explain his concepts. Ries has experience consulting for companies like Intuit and IGN and includes lots of valuable insider information that can't be found in most business textbooks. He also includes alot of real start up success stories as well as many failures and discusses what must be learned from each.

Before reading this book, I was discouraged from going forth with my Ideas because I feared my lack of business experience would hold me back. Now I feel like I have the tools to execute my ideas. If I had not read this book, I could easily see myself making some of the common mistakes that lead to startup failures. Instead of creating a minimum viable product to quickly get feedback like Ries recommends, I would spend months or even years developing what I considered to be the perfect prototype, only to find out nobody wanted to use it. All his ideas make perfect sense. Don't make assumptions about what people want, rather find out what your customers want before hand. Everything is about feedback, collecting it then applying it to your product. Don't waste anytime developing something unless you know it creates value.

Anyone who is considering creating a startup or new product should read this book. The best thing about this book is that you don't need business experience to understand the core concepts.The principles he talks about can be applied to all types of types of business but are particularly helpful for software and tech products.He answers alot of the questions I had and even question I did not think of but should have been asking.It is only a matter of time before the lean startup method is universally adopted.

9 people found this helpful

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Francisco Rodrigo da Silva Batista

Livro essencial

Reviewed in Brazil on May 29, 2024

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Excelente livro.

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Fan Zhang

A great book for ones' professional pursuits

Reviewed in Canada on April 11, 2024

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I just finished reading the introduction section. It is a fantastic book. It reads like the author really want to share some valuable experience and lessons to me.

Saul Nuñez

Super interesante

Reviewed in Mexico on December 21, 2021

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En lo general, como ingeniero en software se que son las metodologías ágiles, pero la idea de usarlo en el negocio es algo que me cambio el panorama del emprendimiento.

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Anna Volovik

A book totally worth reading if you are starting your business

Reviewed in the United Kingdom on June 1, 2024

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I have read the book’s two first chapters in a few days, couldn’t stop reading, made a lot of notes and action points, had a discussion with my business strategist and had her read the book as well. It suggests a framework for startups to use controllable experiments while building a new product until we come up with the product that is actually needed. A fresh look on entrepreneurship that removes elements of luck and promotes hypothesis testing approach, and also promotes saving a lot of time and resources by avoiding building something that no one needs. I can totally recommend.

Adrian Akbari

Very useful

Reviewed in the Netherlands on April 1, 2024

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If you want to learn how to waste less time, budget and effort and be more efficient in building your startup, read this

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