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Solving Problems with Design Thinking: Ten Stories of What Works Audible Audiobook – Unabridged
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.
Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
- Listening Length7 hours and 19 minutes
- Audible release dateJune 14, 2016
- LanguageEnglish
- ASINB01GU2Y1SI
- VersionUnabridged
- Program TypeAudiobook
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Product details
Listening Length | 7 hours and 19 minutes |
---|---|
Author | Jeanne Liedtka, Andrew King, Kevin Bennett |
Narrator | Dina Pearlman |
Whispersync for Voice | Ready |
Audible.com Release Date | June 14, 2016 |
Publisher | Audible Studios |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B01GU2Y1SI |
Best Sellers Rank | #148,700 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #317 in Business Decision Making & Problem Solving #333 in Organizational Behavior (Audible Books & Originals) #392 in Business & Organizational Learning |
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Top reviews from the United States
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In the sense of Gail Fairhurst's powerful framing book ( The Power of Framing: Creating the Language of Leadership ) this little book contains illustrative stories about how the frame of "design thinking" (a combination of creativity, customer research, engineering and marketing all rolled up into a strawman "how designers think" model) make folks like Apple successful.
This is where I start to differ a little with the publisher's promos. The book, in promo, comes off as a "big company" text-- how to get around the politics of managers not thinking they are creative and selling new and innovative ideas to "execs." Well, frankly, this book and frame work just as well if you're an infopreneur wearing the design, management, accounting and distribution hats on different days in a one person writing, software development, consulting, etc. company! This book is a kindof "lab" for the lectures of the author's other fine, larger texts on design thinking, as it cuts right to the chase of real world stories (also a DT technique!). Frankly, I've read all three books in the series and will opine that this one is fine to grok the whole idea.
There are fads like one minute manager etc. that writers make up and become "trendy." DT could be seen in that frame, but so could the iphone, so... don't dismiss it because it DOES have elements of let's create a neologisim and hope people buy it. There are legitimate and helpful new angles/ frames whether you're a brilliant design creative framing into finance or vice versa. As an Engineer, I see fellow creatives - design engineers in my field who don't "believe" they have a creative bone in their body, yet they do what this book calls design thinking all day long.
This book kicks in when you leave the most efficient design pattern in OOP and start considering the user interface. Of course the specific best of breed book in that field is Cooper ( About Face 3: The Essentials of Interaction Design ), but this is a close second at the 30,000 foot view scale, with variety that includes a wide array of products and ideas, and tangentially, even services.
For the price on Kindle, and the new frames it opens up, highly recommended.
The books idea to illustrate the application of design thinking in a varied set of situations is also excellent. Unfortunately this is where the book bogs down as the cases focus more of explaining what people people did in narrative form rather than showing how design thinking helped solve the problem. This leads to case chapters which make up the majority of the book that are illustrative and a bit heavy without being incisive.
This makes Solving Problems with Design Thinking more of a secondary book to read rather than the place to start to understanding design thinking. I would recommend Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
by Tim Brown as a good place to start. Also Service Design: From Insight to Implementation by Andy Polaine, Lavrans Løvlie and Ben Reason is another book that is a great place to start.
Top reviews from other countries
Very simple and clear to understand.
The authors took care of covering an excellent angle: how to motivate readers/learners to get familiar to the principles of design thinking.
I would recommend it if you are curious and interested to discover what DT can do for you.
Good book to open up your mind to possibilities with real world examples that I found easy to relate to my work.
Reviewed in India on June 19, 2020