I just finished reading, and then rereading, Continuous Discovery Habits by Teresa Torres and I truly believe it’s the most important Product Management book I have read to-date. The title in fact sells this book far short of its true value. The real gem is the introduction of the revolutionary construct of outcome-based development.
As the Agile Manifesto converted me from preplanning waterfall solutions to iterating with customer feedback and as the MVP converted me from endlessly pursuing perfection to building and releasing just enough product to evaluate whether to persevere or pivot, so too will outcome-based development initiate a conversion in me. Nearly every development endeavor I am aware of has followed output-based development, need-based development, idea-based development, or problem-based development. While it’s good to have a lot of output, features somebody feels they need, cool innovations, or the solutions to peoples’ problems, it’s far more important to build things that help achieve our most desired outcomes.
Teresa’s opportunity solution tree turns conventional thinking upside down by first identifying the most desired outcome, then identifying the top opportunity to pursue to reach the outcome, then ideating a large number of solutions to then select the best possible solutions to address the opportunity, all the while recognizing and testing our assumptions.
I am so convinced this is the proper approach to development, I’m converting immediately.
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Continuous Discovery Habits: Discover Products That Create Customer Value and Business Value
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As a product designer, I highly recommend this book!
I highly recommend this book for anyone interested in realizing our own agency and how we can influence team dynamics in a product company.The book introduces many practical artifacts to help the team align and prioritize resources. One of these artifacts is the Opportunity Solution Tree (OST), which starts with business outcomes followed by opportunities based on user needs. It's important to note that there is a lot of content to learn how to go from outputs to outcomes.The book includes relevant diagrams to illustrate the framework, demonstrating one of the points Teresa makes throughout the book about the power of visualization for teamwork. Here are some of the concepts explained in the book:- Product trio (Product Manager, Designer, Software Engineer)- Experience Maps- Opportunity Solution Tree (OST)- Interview Snapshot and Story MapsTeresa recommends starting at an individual level first to avoid group thinking when creating experience maps. This is a great way to leverage diversity of thought. The best part is that Teresa not only recommends this approach at the beginning of collaboration but continuously as part of the discovery habits to keep take advantage of a diverse team. I think this is really important in order to create products that take into account many more scenarios and minorities that are usually overlooked.Another great point that I noticed in this book, is the addition of ethical assumptions in the types of assumptions to test. In the book, Teresa explains how to test these assumptions and includes examples. This subject can not be more relevant today when users are becoming more aware of privacy concerns and lack of transparency on the products we use every day.Lastly, each chapter of the book features an "anti-pattern" section where Teresa lays out problems you might run into when implementing her framework.As you can see, it's all about practice. However, Teresa makes an emphasis that is all about the right mindset.
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Cher
Amazing book. Must read and super applicable.
Reviewed in the Netherlands on January 2, 2024