I've just finished this book and I guess you can call me a convert. As I was reading it, I kept thinking, 'Get out of my head, Marty Cagan.'
I found it particularly refreshing that this book stresses that the model is conceptual and that there is no one right way to do it. In a world of credentials, consulting, play books and magic bullets promising 'you too can be agile if you follow this particular recipe' this book offers no recipe. Just hard truths, suggested tactics and great examples of companies who have converted to the product operating model and done so successfully.
Three seemingly simple things on which to focus that the book then spends several chapters delving into at depth from all angles to help illustrate transformation:
--Changing how you build
--Changing how you solve problems
--Changing how you decide which problems to solve
Cagan goes through everything from partnering with the various organizations within your business to transformation tactics, assessment and (key for large organizations), overcoming objections from various stakeholders. This is a great book and great starter for all things product operational model. And the best part? ALWAYS with the customer in mind.
Of particular interest to me was Cagan's discussion of 'High Integrity Commitments'-basically mandatory dates by which things must be delivered. Feature factory companies are used to doing this with project plans and stakeholders making commitments that are then handed to feature teams. Not so in this model. Here, we have the team as an active participant in the date setting process, with the attendant opportunity cost of allowing them the runway to commit. And they don't commit if they don't have this runway. This will be a major adjustment for most organizations, but a welcome one for high performing teams who are hungry to solve real customer problems.
I was going to stop here, but next up will be 'Empowered' to take the deep dive into culture and how to help coach and drive the transformation.
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4.5 out of 5
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130 global ratings
Reviews with images
No playbook here! Just hard truths, suggested tactics and company success stories
I've just finished this book and I guess you can call me a convert. As I was reading it, I kept thinking, 'Get out of my head, Marty Cagan.'I found it particularly refreshing that this book stresses that the model is conceptual and that there is no one right way to do it. In a world of credentials, consulting, play books and magic bullets promising 'you too can be agile if you follow this particular recipe' this book offers no recipe. Just hard truths, suggested tactics and great examples of companies who have converted to the product operating model and done so successfully.Three seemingly simple things on which to focus that the book then spends several chapters delving into at depth from all angles to help illustrate transformation:--Changing how you build--Changing how you solve problems--Changing how you decide which problems to solveCagan goes through everything from partnering with the various organizations within your business to transformation tactics, assessment and (key for large organizations), overcoming objections from various stakeholders. This is a great book and great starter for all things product operational model. And the best part? ALWAYS with the customer in mind.Of particular interest to me was Cagan's discussion of 'High Integrity Commitments'-basically mandatory dates by which things must be delivered. Feature factory companies are used to doing this with project plans and stakeholders making commitments that are then handed to feature teams. Not so in this model. Here, we have the team as an active participant in the date setting process, with the attendant opportunity cost of allowing them the runway to commit. And they don't commit if they don't have this runway. This will be a major adjustment for most organizations, but a welcome one for high performing teams who are hungry to solve real customer problems.I was going to stop here, but next up will be 'Empowered' to take the deep dive into culture and how to help coach and drive the transformation.
Top reviews from the United States
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Reviewed in the United States on May 9, 2024
I found it particularly refreshing that this book stresses that the model is conceptual and that there is no one right way to do it. In a world of credentials, consulting, play books and magic bullets promising 'you too can be agile if you follow this particular recipe' this book offers no recipe. Just hard truths, suggested tactics and great examples of companies who have converted to the product operating model and done so successfully.
Three seemingly simple things on which to focus that the book then spends several chapters delving into at depth from all angles to help illustrate transformation:
--Changing how you build
--Changing how you solve problems
--Changing how you decide which problems to solve
Cagan goes through everything from partnering with the various organizations within your business to transformation tactics, assessment and (key for large organizations), overcoming objections from various stakeholders. This is a great book and great starter for all things product operational model. And the best part? ALWAYS with the customer in mind.
Of particular interest to me was Cagan's discussion of 'High Integrity Commitments'-basically mandatory dates by which things must be delivered. Feature factory companies are used to doing this with project plans and stakeholders making commitments that are then handed to feature teams. Not so in this model. Here, we have the team as an active participant in the date setting process, with the attendant opportunity cost of allowing them the runway to commit. And they don't commit if they don't have this runway. This will be a major adjustment for most organizations, but a welcome one for high performing teams who are hungry to solve real customer problems.
I was going to stop here, but next up will be 'Empowered' to take the deep dive into culture and how to help coach and drive the transformation.
No playbook here! Just hard truths, suggested tactics and company success stories
Reviewed in the United States on May 9, 2024
I've just finished this book and I guess you can call me a convert. As I was reading it, I kept thinking, 'Get out of my head, Marty Cagan.'Reviewed in the United States on May 9, 2024
I found it particularly refreshing that this book stresses that the model is conceptual and that there is no one right way to do it. In a world of credentials, consulting, play books and magic bullets promising 'you too can be agile if you follow this particular recipe' this book offers no recipe. Just hard truths, suggested tactics and great examples of companies who have converted to the product operating model and done so successfully.
Three seemingly simple things on which to focus that the book then spends several chapters delving into at depth from all angles to help illustrate transformation:
--Changing how you build
--Changing how you solve problems
--Changing how you decide which problems to solve
Cagan goes through everything from partnering with the various organizations within your business to transformation tactics, assessment and (key for large organizations), overcoming objections from various stakeholders. This is a great book and great starter for all things product operational model. And the best part? ALWAYS with the customer in mind.
Of particular interest to me was Cagan's discussion of 'High Integrity Commitments'-basically mandatory dates by which things must be delivered. Feature factory companies are used to doing this with project plans and stakeholders making commitments that are then handed to feature teams. Not so in this model. Here, we have the team as an active participant in the date setting process, with the attendant opportunity cost of allowing them the runway to commit. And they don't commit if they don't have this runway. This will be a major adjustment for most organizations, but a welcome one for high performing teams who are hungry to solve real customer problems.
I was going to stop here, but next up will be 'Empowered' to take the deep dive into culture and how to help coach and drive the transformation.
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Top reviews from other countries
Alex Ballarin
Buen libro sobre transformación digital y orientado a producto.
Reviewed in Spain on May 10, 2024Shiladitya
Just amazing !! A bit high priced but its fine
Reviewed in India on May 6, 2024Arne Kittler
Helped me sharpen my awareness of objections to overcome
Reviewed in Germany on April 22, 2024