IAB UK Gold Standard Certified

The companies listed below have been certified for the IAB UK Gold Standard, meaning they have supplied the IAB with all the necessary evidence to demonstrate their support for the three composite initiatives. The criteria that companies have to meet in order to be certified are detailed here.

Once companies have been certified against the Gold Standard they are entitled to use the full-colour IAB UK Gold Standard certified badge on their website and marketing materials.

• AdColony - Indirect sellers (Non-owned inventory)

• Adform - Indirect sellers (Non-owned inventory)

• Adform - Support (Tech platforms and services)

• Adverty - Support (Tech platforms and services)

• ADYOULIKE - Support (Tech platforms and services)

• Amazon Advertising - Support (Tech platforms and services)

• AppNexus - Support (Tech platforms and services)

• AutoTrader - Direct sellers (Owned inventory)

• Bauer Media UK - Direct sellers (Owned inventory)

• Blis - Support (Tech platforms and services)

• Cadreon - Buyer Support

• Captify Technologies Limited - Support (Tech platforms and services)

• Coull - Indirect sellers (Non-owned inventory)

• Crimtan - Support (Tech platforms and services) 

• Encore Digital Media - Support (Tech platforms and services)

• ESI Media - Direct sellers (Owned inventory)

• Exponential - Indirect sellers (Non-owned inventory)

• Exponential - Support (Tech platforms and services)

• Facebook - Direct sellers (Owned inventory)

• Flowplayer - Indirect sellers (Non-owned inventory)

• Gameloft - Direct sellers (Owned inventory)

• Global Blue - Direct sellers (Owned inventory)

• Google, YouTube - Direct sellers (Owned inventory)

• Google- AdX - Support (Tech platforms and services)

• GroupM Digital Programmatic Services - Buyers

• GumGum - Indirect sellers (Non-owned inventory)

• Haymarket Automotive - Direct sellers (Owned inventory)

• Hearst UK - Direct sellers (Owned inventory)

• Immediate Media - Direct sellers (Owned inventory)

• Index Exchange -  Indirect sellers (Non-owned inventory)

• Inskin Media - Indirect sellers (Non-owned inventory)

• Instagram  - Direct sellers (Owned inventory)

• iotec Global - Support (Tech platforms and services)

• IPG Mediabrands - Buyers

• Mail Metro Media - Direct sellers (Owned inventory)

• Mapp Media - Indirect sellers (Non-owned inventory)

• MediaCom North - Buyers

• MiQ - Buyers

• Mobsta Ltd - Indirect sellers (Non-owned inventory)

• Nano Interactive - Support (Tech platforms and services)

• Nano Interactive - Indirect sellers (Non-owned inventory)

• News UK - Direct sellers (Owned inventory)

• Oath - Direct sellers (Owned inventory)

• Oath DSP - Support (Tech platforms and services)

• Oath Native Marketplace - Indirect sellers

• Ogury - Indirect sellers (Non-owned inventory)

• Omnicom Media Group UK - Buyers

• Omnicom Media Group UK- Support (Tech platforms and services)

• OpenX - Support (Tech platforms and services)

• Perform Media - Direct sellers (Owned inventory)

• Playbuzz - Support (Tech platforms and services)

• Precise TV - Indirect sellers (Non-owned inventory)

• Publicis Media - Buyers

• Publicis Media - Buyer Support

• Quantcast - Support (Tech platforms and services)

• Reach - Direct sellers (Owned Inventory)

• Rubicon Project - Indirect sellers (Non-owned inventory)

• Samsung Ads - Direct sellers (Owned inventory)

• Sharethrough - Indirect sellers (Non-owned inventory)

• Sovrn - Support (Tech platforms and services)

• Spiritmedia Scotland Ltd - Buyers 

• Spotify - Direct sellers (Owned inventory)

• Sublime - Indirect sellers (Non-owned inventory)

• TAN Media - Indirect sellers (Non-owned inventory)

• TAN Media - Support (Tech platforms and services)

• Teads - Support (Tech platforms and services)

• Telegraph Media Group - Direct sellers (Owned inventory)

• the7stars - Buyers

• the7stars - Buyer Support

• The Guardian - Direct sellers (Owned inventory)

• The Kite Factory - Buyers

• The Student Room - Direct sellers (Owned inventory)

• TI-Media - Direct sellers (Owned inventory)

• TI-Media-  Indirect sellers (Non-owned inventory)

• Total Media - Buyers 

• TripAdvisor - Direct sellers (Owned inventory)

• TripleLift - Indirect sellers (Non-owned inventory)

• Unruly - Buyer Support

• Venatus Media - Indirect sellers (Non-owned inventory)

• Vevo - Direct sellers (Owned inventory)

• Xaxis - Buyers

IAB UK Gold Standard Registered

The companies listed below have registered to participate in the IAB UK Gold Standard. Being registered for the IAB UK Gold Standard entitles companies to use the black and white Gold Standard registered badge on their website and marketing materials.

• AdMaxim - Support (Tech platforms and services)

• Adobe - Support (Tech platforms and services)

• Audience Store - Buyer support

• Celtra - Other (Data, quality and creative)

• Dentsu Aegis Network -Buyers

• Dentsu Aegis Network, Amnet UK - Buyer support

• eBay - Direct sellers (Owned inventory)

• Fifty - Buyers

• Havas Media Group - Buyers

• Havas, Affiperf - Buyer Support

• LoopMe - Support (Tech platforms and services)

• M&C Saatchi Mobile - Buyers 

• MainAd - Support (Tech platforms and services)

• Nativo - Support (Tech platforms and services)

• Pubmatic - Support (Tech platforms and services)

• Republic of Media - Buyers

• Scoota - Other (Data, quality and creative)

• Shpock - Direct sellers (Owned inventory)

• Smadex - Support (Tech platforms and services)

• Sociomantic Labs - Buyer Support

• SYZYGY - Support (Tech platforms and services)

• SYZYGY - Buyer support 

• Taptica - Support (Tech platforms and services)

• The Trade Desk - Support (Tech platforms and services)

• Vibrant Media - Indirect sellers (Non-owned inventory)

• Video Intelligence - Indirect sellers (Non-owned inventory)