The Power of Programmatic Audio with The Trade Desk
We partner with the world’s largest music providers including Pandora, Spotify, Soundcloud, AdsWizz, and others.
Audio Targeting and Technology
At the Trade Desk, we make it easy for you to add non-skippable, brand-safe audio advertising using the same programmatic platform as your existing digital media plan. With programmatic audio advertising, you can choose inventory by age, gender, location, musical taste, or third-party data. Benefit from the same real-time decision tools and detailed reporting you have for your video and cross-device campaigns. It’s the perfect marriage of targeting and technology, and it fits right into your media strategy.
READ MORE
AdExchanger "Can Spotify Make Programmatic Audio Mainstream?" 7/29/16
Mediapost column "Spotify Targets Your Bathing Habits" 7/27/16
Fortune "Spotify Ramps Up Its Audio Ad Business as It Prepares for Its IPO" 7/21/16
AdExchanger "Spotify Opens A Programmatic Sales Channel" 7/21/16
Wall Street Journal "Spotify Rolls Out Programmatic Ad Buying" 7/20/16
AdAge "Spotify Boosts Audio Programmatic With New Ad-Tech Deals" 7/20/16
The Drum "Spotify Bolsters Programmatic Offering as it Strikes Deals with Rubicon Project, AppNexus and The Trade Desk" 7/20/16
AdExchanger "Programmatic Audio Emerges - And Looks for Its Place In the Media Plan" 4/11/16