Enterprise API Integration
The Trade Desk’s Enterprise API integrations are completely custom. Easily build a feature-rich media buying and data management platform (DMP), leveraging the robust offerings included with each API integration. Access valuable data using The Trade Desk's DMP, score individual users/cookies, manage site lists and tags, optimize campaigns, target based on IP address, utilize dynamic creative optimization, and report on every measurable metric all in a single tool.
Custom build on top of Enterprise API
Whether you’re jumping into real-time bidding for the first time, or looking to become more competitive in the market, Enterprise API has just what you need to build a customized omnichannel solution – scale, technology, and affordability.
Scale
The higher the queries per second (QPS), the more visibility you have into the impressions you want most. If you’re not seeing full QPS, you’re leaving performance on the table. Access 100% of our market-leading 9M+ QPS. With Enterprise API, throttling is not an issue.
Technology
Stay competitive in today's innovative programmatic market by working with the company that offers a scalable and reliable technology. Enterprise API meets your needs with a frequently updated feature set and is the only API solution that offers revolutionary bid factoring tools. Add in The Trade Desk’s numerous targeting variables such as time of day, temperature, supply source, and ad format, and you have the winning recipe for impression-level bidding. Our detailed API documentation and team of Solutions Architects make building to a feature set, or an entirely new platform, a reality.
Cost
There are significant costs associated with building and maintaining bidder technology. Initial investments are often in the millions and require dedicated engineering and business development resources to create a competitive offering. With Enterprise API, your investment is directly linked to your success with fees charged at a percentage of campaign spend.
Enterprise API Case Study