Digital Advertising Alliance of Canada (DAAC)

Digital Advertising Alliance of Canada (DAAC)

Advertising Services

Toronto, ON 1,563 followers

The not-for-profit consortium of trade associations responsible for AdChoices and the Political Ads Program in Canada.

About us

The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible self-regulatory program for responsible online interest-based advertising (IBA). The Canadian AdChoices program was developed by the DAAC and designed to educate consumers about IBA and provide mechanisms for consumers to know when IBA is occurring and the ability to control whether or not they choose to permit the collection and use of their browsing data for IBA purposes. Companies may reference the DAAC's AdChoices Principles and learn more at YourAdChoices.ca. Companies wishing to register for this program are encouraged to visit: https://youradchoices.ca/en/business-registration

Website
https://www.youradchoices.ca
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Toronto, ON
Type
Nonprofit
Founded
2013
Specialties
interest-based ads, self-regulation, accountability, advertising, marketing, privacy, transparency, and behavioural advertising

Locations

  • Primary

    2238 Dundas St. West

    PO Box 59045

    Toronto, ON M6R 3B5, CA

    Get directions

Employees at Digital Advertising Alliance of Canada (DAAC)

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