Blakaj Hedon
Aalto University School of Business, Marketing, Graduate Student
- -edit
ABSTRACT Research on online consumer information search behavior has typically concentrated on search-type information instead of experience information. This article focuses on electronic wordof-mouth (eWOM) as a source of experience... more
ABSTRACT Research on online consumer information search behavior has typically concentrated on search-type information instead of experience information. This article focuses on electronic wordof-mouth (eWOM) as a source of experience information, and we study the relationships between the antecedents, amount and utilization of eWOM searched.
ABSTRACT This research explores and investigates the conceptualization of eselling. A review and 42 in-depth interviews with industry experts show that e-selling is seen as an activity distinct from ecommerce, e-marketing and... more
ABSTRACT This research explores and investigates the conceptualization of eselling. A review and 42 in-depth interviews with industry experts show that e-selling is seen as an activity distinct from ecommerce, e-marketing and e-retailing-digital human-like interaction directed at increasing customer value by securing a business exchange. The article discovers 16 different interactivity cues that do not fit the traditional concepts of e-commerce and emarketing.