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    First party data
    Inside Amplitude
    September 5, 2024

    How Amplitude Powers Its First-Party Data Strategy

    Explore best practices for collecting, analyzing, storing, and activating first-party data.

    Headshot of Ted Sfikas
    Ted Sfikas
    Field Chief Technology Officer
    Customer Stories
    September 5, 2024
    Jupiter Money Delivers Personalized FinServ Experiences with Amplitude
    Customer Stories
    September 3, 2024
    Udemy sheds light on learners’ needs, boosting subscriptions by 40%
    Inside Amplitude
    September 3, 2024
    Launching the 2024 Amplitude Pioneer Awards: Submit today!
    Customer Stories
    August 29, 2024
    How Metaphor Uses Amplitude to Fuel Product Innovation

    Perspectives

    View all
    Next Gen Builders Episode 7 "Building for a Marketplace" featuring Alexis Baird, Head of Product Experience at Thumbtack
    Perspectives
    August 22, 2024
    Meet the Next Gen Builder: Alexis Baird, Head of Product Experience at Thumbtack
    Brynn Haynam
    Brynn Haynam
    Sr. Director, Brand Marketing
    The Amplitude Guide to Personalization at Scale
    Webinar recap featuring Ted Sfikas and Laura Granaham
    Perspectives
    August 22, 2024
    Personalizing the Financial Services Customer Journey
    Julia Dillon Headshot
    Julia Dillon
    Senior Product Marketing Manager, Amplitude
    Every Product Needs a North Star Metric Card
    Perspectives
    August 20, 2024
    Every Product Needs a North Star Metric: Here’s How to Find Yours
    Julia Dillon Headshot
    Julia Dillon
    Senior Product Marketing Manager, Amplitude

    Best Practices

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    Retention rate
    Best Practices
    August 22, 2024
    Retention Rate: Definition, Strategies, & Examples
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    Nate Franklin
    Director, Product Marketing, Amplitude
    22-a/b-testing-questions
    Best Practices
    August 13, 2024
    22 A/B Testing Interview Questions & How to Answer Them
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    Akhil Prakash
    Senior Machine Learning Scientist, Amplitude
    Monetization Playbook: Mastering Monetization Strategy
    Digital Transformation Examples
    Best Practices
    August 8, 2024
    Digital Transformation Case Studies: 3 Successful Brand Examples
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    Mallory Busch
    Product Marketer, dbt Labs
    Featured Collection

    Learn product-led growth fundamentals from the experts

    It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

    Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

    3 PLG Perspectives
    Perspectives
    January 18, 2023
    3 Perspectives on How to Benefit from Product-Led Growth
    Image of John Cutler
    John Cutler
    Former Product Evangelist, Amplitude
    Product-Led Growth Tactics Across the Customer Journey
    Perspectives
    April 18, 2023
    Product-Led Growth Tactics Across the Customer Journey
    Image of Ibrahim Bashir
    Ibrahim Bashir
    VP of Product, Amplitude
    Amplitude on Amplitude for Growth Marketers with click icon
    Inside Amplitude
    May 21, 2024
    How Amplitude Uses Amplitude to Drive Website Engagement
    Katie Geer photo
    Katie Geer
    Product Manager, Amplitude

    Inside Amplitude

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    First party data
    Inside Amplitude
    September 5, 2024
    How Amplitude Powers Its First-Party Data Strategy
    Headshot of Ted Sfikas
    Ted Sfikas
    Field Chief Technology Officer
    The North Star Playbook
    Pioneer Awards 2024 Card Image
    Inside Amplitude
    September 3, 2024
    Launching the 2024 Amplitude Pioneer Awards: Submit today!
    Conner Sunday Headshot
    Conner Sunday
    Customer Marketing Manager
    Francois Ajenstat Headshot
    Inside Amplitude
    August 27, 2024
    Meet the Team: Amplitude Chief Product Officer Francois Ajenstat
    Brittney Lee headshot
    Brittney Lee
    Talent Operations Coordinator, Amplitude

    Customer Stories

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    Jupiter Card Image
    Customer Stories
    September 5, 2024
    Jupiter Money Delivers Personalized FinServ Experiences with Amplitude
    Chinmay Jain Headshot
    Chinmay Jain
    Analytics and AI Applications at Jupiter Money
    Udemy Card Image
    Customer Stories
    September 3, 2024
    Udemy sheds light on learners’ needs, boosting subscriptions by 40%
    David Gao Headshot
    David Gao
    Principal Product Manager at Udemy
    Metaphor Platform
    Customer Stories
    August 29, 2024
    How Metaphor Uses Amplitude to Fuel Product Innovation
    Seyi Bio Pic
    Seyi Adebajo
    Co-Founder & Founding Engineer
    SafetyCulture Card Image
    Customer Stories
    August 19, 2024
    SafetyCulture Boosts Retention by 18% with Amplitude
    Camilla Edwards Headshot
    Camilla Edwards
    Senior Product Manager at SafetyCulture
    Featured Contributors

    Learn about analytics, product, and more from industry experts.

    All contributors
    Image of Adam Greco
    Adam Greco
    Product Evangelist, Amplitude
    Julia Dillon Headshot
    Julia Dillon
    Senior Product Marketing Manager, Amplitude
    Image of Ibrahim Bashir
    Ibrahim Bashir
    VP of Product, Amplitude
    Image of Phil Burch
    Phil Burch
    Group Product Marketing Manager, Amplitude

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