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In Camera: Perfect Pictures Straight out of the Camera Hardcover – April 4, 2017

4.6 4.6 out of 5 stars 661 ratings

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With amazing low-light capabilities, incredible definition, intelligent autofocus and a host of other features, it's fair to say that digital cameras have now become so powerful that they have left many of their users behind. Most photographers are able to take competent shots in a range of conditions, or fix imperfect exposures in Photoshop or Lightroom, but very few have the skill to really push their cameras to the limit and capture the perfect shot, under all conditions, with no post-processing required.

In Camera is the perfect way to take your photography to that level; to master your camera, understand light, exposure and composition, and make amazing photographs, whatever your camera, without cheating after the event. 100 of Gordon's photos are given his own expert commentary; full settings and camera details are included, and a host of tips and tricks let photographers of any level learn something from every example. The shots are taken with a wide range of cameras, including mid-range, compact and mirrorless models, and the emphasis is on getting results by improving your own skills, not wasting money on expensive professional-level equipment and software.

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Editorial Reviews

About the Author

Gordon Laing has been reviewing new digital cameras since the Apple Quicktake was launched in 1994. In the decades since, they have changed beyond all recognition, and Gordon has built a huge following with his in-depth review website, CameraLabs.com. With its impartial, real-world, expert tests of new models, and huge archive, Camera Labs has become a unique and essential resource for anyone buying a new camera. In fact, it's a fair bet that Gordon's shot with more different camera models than any other living photographer. Pushing cameras of all kinds to their technical limits has given him a unique knowledge of hands-on shooting in real-world situations, and In Camera shares his expertise to the full.

As of December 2015, Camera Labs serves over 1.5 million pages to over 500,000 unique visitors a month. Gordon's video reviews on YouTube have been watched over 32 million times, and he has a strong following on the leading social networks: over 6,000 subscribers on Twitter, 259,000 on Facebook, 1 million on Google+, 3,400 on Instagram and 88,000 on YouTube.

Product details

  • Publisher ‏ : ‎ Ilex Press (April 4, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 1781573611
  • ISBN-13 ‏ : ‎ 978-1781573617
  • Item Weight ‏ : ‎ 1.8 pounds
  • Dimensions ‏ : ‎ 7.75 x 0.75 x 10 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 661 ratings

About the authors

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Customer reviews

4.6 out of 5 stars
661 global ratings

Customers say

Customers find the book's content well-thought-out, with great pictures. They also find it very easy to read, with good tips on composition. Customers also describe the book as practical and enjoyable.

AI-generated from the text of customer reviews

39 customers mention "Content"39 positive0 negative

Customers find the book's content great, interesting, and inspirational. They also say it offers good tips for obtaining great photographs. Readers appreciate the back stories and explanations of settings.

"...In Camera is a book that will inspire as well as train, and for non-photographers, it will present beautiful images and brief stories that can be..." Read more

"...They are immediate, available for sharing, and very fulfilling when we can snap a shot and know it is excellent. Right away...." Read more

"...Quality of book well made and thought out information was great. A great asset to any photographer of any skill level." Read more

"...Laing would.I think this book is a treasure of valuable information, and I am looking forward to trying my hand at better in-camera..." Read more

31 customers mention "Illustrations"30 positive1 negative

Customers find the illustrations in the book great, fun, and unique. They also appreciate the thumbnails and page numbers for easy reference. Readers also say the book is beautifully designed and a great asset to any photographer of any skill level.

"...together a diminutive coffee table book that is both a collection of outstanding images as well as an inspiring look at just what a knowledgeable..." Read more

"...about the book is that it is full of great stories along with great photos...." Read more

"...A great asset to any photographer of any skill level." Read more

"...The book is beautifully designed and the photos—all from JPEGs!—are wonderful and engaging...." Read more

25 customers mention "Readability"25 positive0 negative

Customers find the book very easy to read, well-thought-out, and straight-forward. They also appreciate the clean and simple work.

"...read as a result of the stories and images, with some good instruction built in that, page by page, supports his hypothesis completely." Read more

"...The presentation here is simple yet brilliant: The technical data, the how-to info, and the story behind the photos are laid out on one page while..." Read more

"...Well written, straight to the point and lots of useful information...." Read more

"...are new to photography you will enjoy this book because it's straight forward dialogue that will help you achieve great photographs in camera..." Read more

7 customers mention "Enjoyment"7 positive0 negative

Customers find the book practical and enjoyable.

"...This approach has already made shooting more fun for me. I took it to the test when I recently photographed bands at a local bar...." Read more

"...about each picture adds to your understanding, besides being entertaining...." Read more

"...The photos used to illustrate the book are lovely. The format is fun in that each page brings a new full color or b/w image and an articulate and..." Read more

"...Gordon Laing is special, He is entertaining and educational at the same time. Makes for a great rainy day read or a nice coffee table book!" Read more

6 customers mention "Stories"6 positive0 negative

Customers find the stories in the book nice.

"...and for non-photographers, it will present beautiful images and brief stories that can be enjoyed by all...." Read more

"...that aside, what I really enjoyed about the book is that it is full of great stories along with great photos...." Read more

"...There are nice little stories about the different photos and location Laing has visited, there are tech specs on the details of the shot containing..." Read more

"...I found the blend of technical detail, composition tips, and anecdote a great balance...." Read more

Gross
2 out of 5 stars
Gross
The book looks fine but as I thumbed through it upon arrival I found this empty wrapper in between the pages. I paid for a “NEW” book and this is what I received. GROSS!
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Top reviews from the United States

Reviewed in the United States on April 25, 2017
Gordon Laing, most notable to most photographers as the genius camera-reviewer behind cameralabs.com, has put together a diminutive coffee table book that is both a collection of outstanding images as well as an inspiring look at just what a knowledgeable photographer can do sans software. Appropriately titled In Camera, Laing explores time-saving techniques of shooting high quality jpgs rather than relying on hours of post production to achieve desired results.

First, the coffee-table aspect of the book. Laing is a world traveler and presents in this collection images from around the world. Most of the one hundred shots come with an introduction to the place of origin and a bit of history. If this book were nothing more than that, Laing's travels and musings would be well worth the purchase- but we have yet to enjoy the elements designed for his main audience- photographers.

Following his brief introductions to the subject, Laing goes into tremendous detail about how each image was shot. Unlike many texts that suggest that the artist approached the shoot with complete premeditation and control, Laing steps into his environment and begins evaluating the variables that will create different images. He clearly spends hours at many of his shoots, changing angles, settings and every imaginable variable, often choosing the best image well after the shoot. Laing writes all about the process of photography, only addressing the product when the process in completed. This is the genius of his book- it's about methodology, premeditated trial-and-error- no, not error, trial-and thoughtful reflection of results. You don't follow a step-by-step algorithm for a great shot; rather, you work the image with your hardware, the camera's software options, and your own creativity.

Laing will likely affect you with his style and techniques. Two that most impressed me were his use of monochromatic images and his long-exposure shooting.His use of grayscale was fascinating not solely because of his final images, but for the reasons that he chooses to use grayscale in the first place. A better understanding of what sort of subjects and shooting situations suggest grayscale shooting was a great takeaway of this book. And though it is obvious that long exposure times are required for night shots and smoothing moving water of waterfalls, Laing's use of this technique extends far beyond these obvious applications and produces images that are stunningly beautiful and unique.

If there is a criticism to offer of this book, it's about the layout. There is no logical sequence in its presentation, which lends the coffee-table analogy to its format- this is a book that you can pick up and browse in parts. But while not a textbook, this is a book from which to learn, and there is plenty of material from which to glean information. The random nature of the presentation thus necessitates a lot of reiteration- an obvious example are the many descriptions of the ND filters. While grouping of common topics could have cut down on repetition and also created a concentrated section from which he could build in complexity, it would also have felt more "textbookish", and perhaps Laing was looking to avoid that feel.

In Camera is a book that will inspire as well as train, and for non-photographers, it will present beautiful images and brief stories that can be enjoyed by all. Superb and beautiful book- and I'm looking forward to his next one!
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Reviewed in the United States on May 29, 2017
This is a fantastic book about a very important topic: Allowing ourselves to get back to the basics with photography so that we can get back to the _enjoyment_ of photography! 20-25 years ago, Photo editing software was expensive that people actually took college classes to master. Now that the software is so accessible, it has become almost expected that we are to edit our photographs after the fact. An unintended result of that, in my opinion, is that we have allowed ourselves to take mediocre photographs with the camera with the expectation that we can fix everything later on the computer.

But you know what? That gets very tiring, especially if photography is a hobby and a way of making wonderful memories that will last a lifetime. And to that end, Gordon Laing has done a wonderful job demonstrating that we have excellent tools at our disposal that have the complete capability to capture these images, in camera, without having to spen the time later working them up. They are immediate, available for sharing, and very fulfilling when we can snap a shot and know it is excellent. Right away.

But all that aside, what I really enjoyed about the book is that it is full of great stories along with great photos. It is not snapshots from around his house or neighborhood, but instead it is windows to the beauty that exists from around the globe! From wild bears in the beginning to NYC and Paris.... it is a fantastic read as a result of the stories and images, with some good instruction built in that, page by page, supports his hypothesis completely.
3 people found this helpful
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Reviewed in the United States on November 29, 2021
I found the info to be very variable. Quality of book well made and thought out information was great. A great asset to any photographer of any skill level.
Reviewed in the United States on May 3, 2018
This could be turn out to be one of the most important books about digital photography in a long time. At least it is to me. Digital photography has made unimaginable advances since my first digital camera that saved images to a floppy disk. Maybe it's time to rethink the restrictions that linger from those days, like, you know, disdain towards JPEG files.

As others have pointed out, Laing is not out to shame anyone for using RAW files or even for shooting JPEG + RAW. He is simply presenting an alternative to people like me, who have been shooting and post-processing RAW files without considering when it might not be necessary.

This approach has already made shooting more fun for me. I took it to the test when I recently photographed bands at a local bar. Before I processed a single RAW file, I looked through the JPEG files. In the end, I shared the JPEG files to the performers exactly as they came out of the camera. I did process one of the artistic bar atmosphere shots from its RAW version because I had not achieved what I wanted in the JPEG. Before this, I would have spent time messing with every photo and fretting about how much time it was taking.

The book is beautifully designed and the photos—all from JPEGs!—are wonderful and engaging. It is full of examples that cover a broad range of fine art photography subjects. With the examples Laing explains his approach, his choices, his decisions, his successes, and his disappointments. He tells you exactly where he stood and how he stabilized the camera and then he tops it off with another tip to boot. I have known photographers who wouldn't even share the location of a sunflower field, let alone remind you to take along sun screen and insect repellent. Laing would.

I think this book is a treasure of valuable information, and I am looking forward to trying my hand at better in-camera techniques. If I didn't care about that, I would still enjoy the photographs in this volume—some of places I've seen first-hand and others of places I hope to visit one day.
One person found this helpful
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Top reviews from other countries

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Marcos David Moya Bencomo
5.0 out of 5 stars Great book
Reviewed in Mexico on July 25, 2022
This book gives you great tips about composition and how to get the best shot. I strongly recommend to read it, as it is also really easy to read and understand.
Elena
5.0 out of 5 stars Good for armature photographer
Reviewed in the Netherlands on April 15, 2024
Easy reading good examples. Simpl for amature photographer
J. Christoffel
5.0 out of 5 stars Kurz und gut, ... ach was, exzellent!
Reviewed in Germany on December 15, 2022
Die einführende Erläuterung, dass man mit modernen Kameras ein Werkzeug in der Hand hat, mit dem man gute Fotos direkt "out of camera" machen kann, sprechen mir aus der fotografischen Seele, da ich lieber mit der Kamera unterwegs bin, anstatt stundenlang Fotos am Computer nachzubearbeiten[*].

Gordon Laing bietet hier ein exzellentes Buch voller Beispiele bzw. "kurzer Rezepte" an, in dem er auf je anderthalb bis zwei Seiten das jeweils nachfolgende Foto und seine Entstehung erklärt. Da die Fotos alle eingangs aufgereiht sind, kann man sich gerade passende Motive aussuchen und nachsehen ("Rezepte"), was er dazu schreibt. Gerade die Kindle-Version des Buches ist da auf einem Tablet (wegen der Farbe) leicht "immer dabei" zu haben, um sie im Urlaub, im Zug auf reisen oder bei einer Kaffeepause als Anregung zu Rate zu ziehen.

[*] P.S. Um nicht missverstanden zu werden: wer gerne Fotos am Computer nachbearbeitet, soll das gerne tun. Jede(r) hat unterschiedliche Interessen und Schwerpunkte und das ist gut so, insbesondere wenn es ein Hobby ist.
G. Avvinti
4.0 out of 5 stars Utile e scorrevole, anche se non scatto mai in JPEG
Reviewed in Italy on February 11, 2020
Questo libro ha rappresentato per me una lettura un po' bizzarra. E non perche' sia bizzarro il contenuto, ma perche' io scatto solo in RAW (perche' mi piace metterci del mio nello sviluppo in camera chiara, sebbene solo sviluppo), e questo libro invece parte dalla premessa esattamente opposta: scattare in JPEG e non toccare l'immagine una volta uscita fuori dalla fotocamera (non che non lo si possa fare "dentro" la fotocamera ...).
In verità è chiaro, il solo fatto di impostare un tipo di processing in-camera come ad esempio i vari Velvia o Provia per le fotocamere Fuji usate da Gordon Laing significa appunto "toccare" l'immagine, ma non potrebbe in ogni caso mai essere altrimenti: il RAW prodotto dal sensore non e' neanche visualizzabile sul display della fotocamera se prima non lo si converte in JPEG (fosse anche solo temporaneamente), e convertirlo significa prendere uno dei milioni di percorsi possibili di sviluppo, sebbene appunto in-camera.
Cio' detto, non significa che anche chi scatta in RAW non possa godere della lettura di questo libro, per diversi motivi.
Per cominciare a me piacciono le foto. Non tutte, ma un numero sufficiente si, e tanto basta a me per trascorrere del tempo piacevole osservando belle foto di chi sa scattarle.
E poi mi piace leggere i fotografi che sanno quel che fanno, che raccontano il retroscena degli scatti. Perche' hanno scattato in quel modo, come ci si sono trovati, che scelte hanno fatto. Non e' solo una questione pedagogica, e' che mi piace proprio il racconto, perche' e' un aspetto della Fotografia, e a me la Fotografia piace.
L'unico appunto, quasi inspiegabile, e' il font usato per il corpo del testo nelle pagine: troppo piccolo a mio avviso. io non ho problemi di vista, ma immagino sia facile soffrirne un po' altrimenti.
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Stephen Verhaeghe
5.0 out of 5 stars Focus on your composition on the spot
Reviewed in Canada on January 19, 2018
I'm a fan of Laing's in-depth camera reviews and wanted to support him since I haven't bought him a coffee. For me, the book is an artistic supplement to the reviews of mostly micro four-thirds bodies. Mr. Laing presents a gorgeous photo alongside the camera and lens used as well as setting specifications. There is page-long summary of what he did and how he did it to get the story behind the shot. I have read the book cover to cover and I've gone back to it for shots from a certain camera (I noticed many low light shots are Sony bodies) and shots of certain scenes. Some photos span two pages, worth every square inch. It really does inspire you to not only get out there and take some shots, but also to take your time to get to know your camera and tweak the settings on the spot instead of relying on post production. Gordon sounds like a techie gearhead on his podcast and in his reviews, so it the book is a great opportunity to see his artistic side. I think it will appeal to both types of photographers, the tech-loving types and the artistic types alike.
2 people found this helpful
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