NOUS Digital hat dies direkt geteilt
**Are Immersive Experiences Changing the Way We Look at Art? Part 3** Following #ABBAvoyage and the #Frameless exhibition in #London, I delved into another immersive experience while attending the MuseumNext conference a few weeks ago. The big question discussed at the conference was whether immersive events are changing the way we experience art and, if so, how museums can succeed in the attention industry. Parts 1 and 2 of this series explain how cutting-edge technology can create transformative environments and help reach new audiences. Part 3 The third event I experienced in London, #Viola’sRoom by the immersive theatre group Punchdrunk, was less about technology and more about raw, physical engagement. Inspired by Barry Pain’s dark 1901 short story “The Moon Slave,” it offers an escape room-like experience. Viola, a young girl who mysteriously loses her parents and is forced to marry a kind but dull king, escapes nightly into an ancient maze on the palace grounds, pledging her soul to the moon and becoming increasingly detached from reality. As participants, we follow Viola through a dark labyrinth of narrow passages, guided only by the light of gauzy orbs. Barefoot and equipped only with headphones, we listen to a half-whispered reading of the novel and a tremendous soundtrack, completely absorbed in the moment. The deeper we venture into the maze, the more we feel ensnared as if we’ll never escape. It’s all there, fear, excitement, suspicion, curiosity, hope… a whole range of emotions that make us be in the moment. All triggered by audio only - made out of great storytelling combined with a beautiful sound scape. So here we are: back to the physical space and pure imagination. All we need to be deeply touched, connected to our senses and the world around us. Isn’t that what we aim to achieve when we exhibit art? To create deep, sensory connections that touch and move us? At NOUS Digital we have developed an immersive sound system, the all-in-one headset #noussonic, that addresses all aspects explored in this series of posts. It combines cutting-edge technology — such as ultra-precise indoor positioning and auto-triggering — with personalised, location-based 3D audio. Sound is now moving with the body, following a visitor’s movement through space. Vice versa a visitor’s movement can trigger light, sound, videos, projections - all hands free, and completely seemless. This opens the door to sound becoming an essential part of all immersive exhibition design, speaking to the listeners' imagination and putting it into the centre of the experience. Will immersive events change the way we experience art? My answer is: yes, they will. But there is nothing bad about it. After all, all reception is individual anyway. If we find new ways to see more clearly, hear more subtle, and feel more deeply, we will only become more human. #immersiveexperiences #exhibitiondesign #museums #noussonic #3Dsound image: punchdrunk