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US Biggest Brand Movers - May 2024 YouGov - May 17th, 2024
Data analysis of daily surveys to YouGov's panel of 6+ million Americans reveals the Biggest Brand Movers heading into May 2024.
Evaluating more than 2,000 brands monitored in YouGov BrandIndex , the research spotlights the 10 brands that registered statistically significant increases in consumer perception between March and April 2024.
The Biggest Brand Movers are determined by 13 metrics, categorized within media consumption, brand health, and purchase funnel.
Sign up for a free brand health check Get insight into your brand’s statistically significant media, brand health, and purchase funnel improvements among Americans between March and April 2024.
If interested, we’ll also present how your brand movement compares to your competitors. Simply reference the 2-4 brands you wish to see against in the form’s open message box.
Methodology Data for the Biggest Brand Movers compares statistically significant score increases across 13 BrandIndex metrics between the current and the previous month. Brands are ranked based on the number of metrics that saw a statistically significant increase from month to month. Metrics considered are:
Media & communication metrics:
Aided Awareness – Whether or not a consumer has ever heard of a brandAd Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeksWord of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeksBuzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (Explore this metric with YouGov BrandIndex Lite )Brand perception metrics
Impression – Whether a consumer has a positive or negative impression of a brandValue – Whether a consumer considers a brand to represent good or poor value for moneyReputation – Whether a consumer would be proud or embarrassed to work for a particular brandSatisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brandRecommend – Whether a consumer would recommend a brand to a friend or colleague or notQuality – Whether a consumer considers a brand to represent good or poor qualityPurchase funnel metrics
Consideration – If a consumer would consider a brand or not the next time they are in the market for a purchasePurchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific productCurrent Customer – Whether a consumer has recently purchased/owns a given product or not