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PT
Inteligência de mídia e de conteúdo Forneça mensagens personalizadas para seu público-alvo e crie campanhas de sucesso.
Explore os dados da YouGov Inicie uma pesquisa WHITE PAPER
Global Media White Paper 2022: The global media landscape – what does the future hold?
Qual o futuro da mídia global?
Descubra as mudanças no consumo de mídia, atitudes em relação à sustentabilidade e desafios de fidelização à mídia em todos os mercados globais
Entender como o comportamento da mídia mudou nos últimos 12 meses e como o futuro cenário da mídia pode parecer no próximo ano é o foco principal do relatório deste ano. Investigar quais atividades de mídia os consumidores planejam manter e quais eles pretendem usar mais ajudará a orientar os profissionais de marketing e anunciantes a se conectarem com públicos globais no futuro.
Este relatório também explora atitudes em relação à sustentabilidade na publicidade e as medidas potenciais que as empresas podem implementar quando se trata de reduzir as emissões de CO2 na publicidade.
O estudo usa os dados vivos da YouGov com ênfase na Grã-Bretanha e nos EUA.
Baixe o white paper
Faça sua própria pesquisa no painel YouGov "Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet. . . Using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles for consumer media behaviors, unlocked a powerful insight that we would not have been able to get otherwise.”
Matt Slater, Senior Manager, Marketing Insights at Molson Coors