- Copenhagen Business School, CBS, Department of Marketing, Faculty Memberadd
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- Researcher in design and business. Teach design and management. Have made several conceptual and also experimental st... moreResearcher in design and business. Teach design and management. Have made several conceptual and also experimental studies. I am working with Gorm Gabrielsen, who is a statistician. We are working on the methodology of assessing preferences etc at individual level. This is using a bottom up approach. Here we take embodiment seriously and suggest various ways to aggregate. In contrast to the prevailing to down approach we deal with the ideosyncratic variation between people.edit
Creative processes are complex and consist of sub‐processes, e.g. value creation, scaffolding, imagination and materialization. Creativity takes place in a physical context, i.e. in a confined space. Such space restricts and enables the... more
Creative processes are complex and consist of sub‐processes, e.g. value creation, scaffolding, imagination and materialization. Creativity takes place in a physical context, i.e. in a confined space. Such space restricts and enables the free flow of sensory experiences and proximity of other people. The confinements may make certain sensory experiences available, e.g. vision of source material, sight and sound (including noise). This framing allows certain cognitive processes and restricts others. This may induce emotions that, in turn, facilitate or reduce the enhancement of creativity. Physical space affects the well‐being of people, the channels of information, the availability of knowledge tools and sets the stage for coherence and continuity, which may contribute to competitive advantages.
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This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront “coordination... more
This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront “coordination problems.” With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.
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The literature in consumer psychology has tended to lack a clear separation between theoretical models of creativity and beauty evaluations of products. The present study examined whether creativity and beauty affected willingness to pay... more
The literature in consumer psychology has tended to lack a clear separation between theoretical models of creativity and beauty evaluations of products. The present study examined whether creativity and beauty affected willingness to pay jointly or separately. In three experiments ...
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In our article we present an unusual case study in the sense that we don’t present a single corporate case, but we present you a new notion, transformation economy – its characteristics: creative elements, domain and field, furthermore we... more
In our article we present an unusual case study in the sense that we don’t present a single corporate case, but we present you a new notion, transformation economy – its characteristics: creative elements, domain and field, furthermore we show where transformations may take place: in person, physical environments, organizations and technology.
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It is argued that in order to design for quality of life, designers should focus on the capabilities of the users and the ‘affordances’ artifacts give to these capabilities. This article provides an approach within which various concepts... more
It is argued that in order to design for quality of life, designers should focus on the capabilities of the users and the ‘affordances’ artifacts give to these capabilities. This article provides an approach within which various concepts are matched with the experiential, the social and the identifying nature of designs (products. objects and artifacts). The author discusses how these concepts can be used in problem-finding and problem-solving in the design process.
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... community as a group of people who share social interac-tion, social ties, and a common (cyber)space (http://linkinghub ... Efficient validation and information supply are needed to enhance the product related benefits for the users... more
... community as a group of people who share social interac-tion, social ties, and a common (cyber)space (http://linkinghub ... Efficient validation and information supply are needed to enhance the product related benefits for the users and to strengthen user participation. ...
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The importance of building good corporate reputations has gained a wide interest from theory as well as practice. However, literature in corporate reputation is mostly oriented towards the business organizations. Now in addition,... more
The importance of building good corporate reputations has gained a wide interest from theory as well as practice. However, literature in corporate reputation is mostly oriented towards the business organizations. Now in addition, nonprofit organizations are coming to realize that they have much to learn from private organizations and that corporate reputation as a management technique is particularly appealing in the public sector. Interest in corporate reputation management of higher education (HE) institutions has surged in recent years. Many higher education institutions have suffered from declining government support and faced growing demands for accountability and efficiency in their performance. To compensate for the decline in government funding, a number of higher education institutions began exploring corporate reputation management as a tool for meeting the challenges. One could ask if it is not sufficient, that higher education institution performs well in education and research. While that used to be the case, nowadays it is not enough.[...]Marketingo katedraVytauto Didžiojo universiteta
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KNOWING THAT CONSUMERS are swayed by emotions, Tore Kristensen and Jonas Sverdrup-Jensen have initiated research on the empathic dimensions of graphic design. Thus far, their work shows that while design elements can elicit specific... more
KNOWING THAT CONSUMERS are swayed by emotions, Tore Kristensen and Jonas Sverdrup-Jensen have initiated research on the empathic dimensions of graphic design. Thus far, their work shows that while design elements can elicit specific reactions—including great admiration—even the most impressive graphics are no substitute for credibility and quality. In the final analysis, their hope is to discover how the emotional response to graphics can be exploited to reinforce more-rational assessments of a product or service.
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... community as a group of people who share social interac-tion, social ties, and a common (cyber)space (http://linkinghub ... Efficient validation and information supply are needed to enhance the product related benefits for the users... more
... community as a group of people who share social interac-tion, social ties, and a common (cyber)space (http://linkinghub ... Efficient validation and information supply are needed to enhance the product related benefits for the users and to strengthen user participation. ...
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This volume is an outcome of the 1st DESIRE Network Conference on Creativity and Innovation in Design---DESIRE '10 The conference is organized by the DESIRE Network (www.desirenetwork.eu), which is an Initial Training Network funded... more
This volume is an outcome of the 1st DESIRE Network Conference on Creativity and Innovation in Design---DESIRE '10 The conference is organized by the DESIRE Network (www.desirenetwork.eu), which is an Initial Training Network funded by the European Commission, Framework 7 under Marie Curie Actions Programme. The network aims to advance the current understanding of creative design processes applied in scientific and technological problem solving. The network involves seven partner institutions from Denmark, Italy, the Netherlands, and Portugal, and is coordinated by the Lancaster University, UK. The network brings together researchers from the fields of interaction design, computer science, cognitive modeling, and psychology of creativity. The aim of the conference is to bring together researchers working on theories and models of the creative processes in design. We hope that the DESIRE '10 Conference will be a small but stimulating event for sharing research on theories, methods, tools and techniques for supporting creative design processes, innovation, and creativity training. We would like to thank our authors for the quality of this conference. The call for papers attracted 30 paper submissions, of which 17 were accepted. Each paper was subjected to a double--blind review process. We received a stimulating and diverse set of contributions on the topics, including, but not limited to, tools and methods for supporting creativity in the design process, creativity games, business aspects of creative process, models of creative work in design teams, and creativity in different art and design fields, such as poetry, music, architecture, interaction, and textile design.
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Marketing management and design is assumed to be well performing when well integrated. Seen from a marketing management perspective, design is complementary and provides useful tools like visualisation and prototyping as well as empathy... more
Marketing management and design is assumed to be well performing when well integrated. Seen from a marketing management perspective, design is complementary and provides useful tools like visualisation and prototyping as well as empathy with the consumers. Jointly this can increase the performance of the company. Due to different cultures, languages and procedures marketing management often fails to deliver these advantages. The introductory essay provides an overview of methods to afford a better integration between the two and introduces a number of articles providing an overview and up-to-date analysis of the current situation.
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Most studies in marketing operate at a market level, which also becomes frequently the condition for design work. This means that the aggregate or weighted average consumer is the focus. Having already made this aggregation as the... more
Most studies in marketing operate at a market level, which also becomes frequently the condition for design work. This means that the aggregate or weighted average consumer is the focus. Having already made this aggregation as the “top-down approach” indicates, it is not feasible to take the individuals apart and explore how they differ individually. This is so because already the concepts and the methodology are founded at the aggregate level. The differences have been eliminated and replaced by an assumed normal distribution or similar. We depart from that and start our investigations at an individual level. This means, in the “bottom up” approach we keep the individual variation or differences intact for further analysis. We base our concept and methodology at the individual level. Only then, understanding what happens for the single individual we can eventually aggregate to see the consequences at a market level. We explore a procedure that enables the marketer to estimate the e...
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Straipsnyje nagrinėjamas korporatyvinės reputacijos formavimas panaudojant estetiką aukštojo mokslo institucijų kontekste. Straipsnyje susisteminamos korporatyvinės reputacijos sąvokos, jas sugrupuojant pagal minties mokyklas; išskiriami... more
Straipsnyje nagrinėjamas korporatyvinės reputacijos formavimas panaudojant estetiką aukštojo mokslo institucijų kontekste. Straipsnyje susisteminamos korporatyvinės reputacijos sąvokos, jas sugrupuojant pagal minties mokyklas; išskiriami konstruktai susiję su korporatyvinės reputacijos formavimu; konstruojamas korporatyvinės reputacijos formavimo modelis aukštojo mokslo institucijoms; analizuojami požiūriai į estetiką; atskleidžiamos estetika pagrįsto aukštojo mokslo institucijų korporatyvinės reputacijos formavimo galimybės; nurodomos gairės tolimesniems tyrimamsThis paper analyzes aesthetics based corporate reputation management in the context of higher education. It structures corporate reputation definitions, by distinguishing schools of thought; presents constructs involved in corporate reputation management; constructs corporate reputation framework for higher education institutions; analyzes key views towards the concept of aesthetics; introduces aesthetics into the managemen...
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Straipsnyje nagrinėjamas korporatyvinės reputacijos formavimas panaudojant estetiką aukštojo mokslo institucijų kontekste. Straipsnyje susisteminamos korporatyvinės reputacijos sąvokos, jas sugrupuojant pagal minties mokyklas; išskiriami... more
Straipsnyje nagrinėjamas korporatyvinės reputacijos formavimas panaudojant estetiką aukštojo mokslo institucijų kontekste. Straipsnyje susisteminamos korporatyvinės reputacijos sąvokos, jas sugrupuojant pagal minties mokyklas; išskiriami konstruktai susiję su korporatyvinės reputacijos formavimu; konstruojamas korporatyvinės reputacijos formavimo modelis aukštojo mokslo institucijoms; analizuojami požiūriai į estetiką; atskleidžiamos estetika pagrįsto aukštojo mokslo institucijų korporatyvinės reputacijos formavimo galimybės; nurodomos gairės tolimesniems tyrimamsThis paper analyzes aesthetics based corporate reputation management in the context of higher education. It structures corporate reputation definitions, by distinguishing schools of thought; presents constructs involved in corporate reputation management; constructs corporate reputation framework for higher education institutions; analyzes key views towards the concept of aesthetics; introduces aesthetics into the managemen...
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Product and brand familiarity have an important role in consumer choice behaviour and they have been equated with knowledge and experience Consumers having high and low familiarity utilized brand information (an extrinsic cue) in their... more
Product and brand familiarity have an important role in consumer choice behaviour and they have been equated with knowledge and experience Consumers having high and low familiarity utilized brand information (an extrinsic cue) in their evaluations, whereas moderately familiar consumers used intrinsic cues (product attributes) in evaluating products. The question of whether familiarity moderates the country-of-origin (COO) effect is a valid one. In this present paper, we attempt to provide additional evidence as to how familiarity with products, brands and countries moderates consumer evaluation of brand/country alliances. Specifically, we concentrate on the brand leveraging process identified by Keller (2003) applied to the effect of familiarity on country/brand alliances.