SPORTFIVE

🏈 The National Football League (NFL) is back and going bigger and more global than ever. 🇧🇷 The opening weekend represents a historic moment with São Paulo hosting the first-ever NFL fixture in South America with the Green Bay Packers taking on the Philadelphia Eagles. 🏟️ London will host three fixtures in October, including the New York Jets against the Minnesota Vikings while Munich will welcome the New York Giants and Carolina Panthers in November. 🌍 These international fixtures are part of the NFL's mission to expand the game worldwide and bring the excitement to fans across the globe. Click the link below and dive into the NFL's international growth ahead of the new season. #NFL | #SportsMarketing

𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐰𝐨𝐦𝐞𝐧’𝐬 𝐬𝐩𝐨𝐫𝐭 𝐢𝐬 𝐧𝐨𝐰.   Earlier this week, SPORTFIVE’s Eleri Guy, Director of Global Athletes and Women’s Sports Co-Lead, alongside Shona Young, sat down with Campaign Asia-Pacific to discuss the impact the Olympic Games in Paris had on women’s sport - and how the industry is using this momentum to continue to grow.   Eleri, along with peers from the industry, provide insight into how female athletes are proving to drive genuine engagement, positive brand equity and a value proposition that aligns investment with impact.   Read the full article here: https://lnkd.in/dn3dP9fU #SportsMarketing | #WomensSport

We're excited to share the news of a three-year partnership between Gathern | جاذر إن and نادي النصر السعودي - ALNASSR Saudi Club, in a deal facilitated by SPORTFIVE.    Gathern will proudly take its place on the upper chest of AlNassr’s jersey across all Saudi Pro League, King’s Cup and Saudi Super Cup matches. As part of this agreement, Gathern becomes the Official Peer-to-Peer Accommodation Platform Partner of the club. This is the first deal under the collaboration between AlNassr and SPORTFIVE, which was just announced last month.    Speaking on the partnership, Alexis Barrassin - Senior Director MENA said “The three-year partnership between Gathern and AlNassr as a jersey partner marks a significant milestone for the club but also for SPORTFIVE. This is another proof of our commitment in Saudi Arabia and football. We are exceptionally proud to kick off our collaboration with the most popular sports entity in the Middle East and see this partnership unfold.”   #SportsBusiness #Sponsorship

Football jerseys are more than just sportswear—they've become global marketing assets 🌍👕 Sponsors are tapping into this trend to boost visibility, strengthen fan loyalty, and drive direct engagement. Read more about how brands are benefiting from the football jersey boom in our latest Beyond The Match article: https://lnkd.in/e4ZJJhaf #SportsMarketing | #SportsSponsorship

Borussia Dortmund 🤝 Coinbase   Coinbase has been a partner of BVB since August 2022, promoting BVB’s brand and media in Germany. Now, we are delighted to reveal that the partnership has been expanded geographically to include both Europe and Singapore. This partnership was once again brokered by SPORTFIVE.   “Borussia Dortmund provides Coinbase with the perfect platform to activate the partnership in an eye-catching way around the world - while the brand continues to be a trusted and established partner for the club,” says Thomas Joos, SPORTFIVE’s Executive Director at Team BVB.   Read the full press release here: https://lnkd.in/dmSn6qcG

🏆 As we look back at this summer's Copa América, which saw Argentina triumph once again, we recognise the incredible digital success achieved by the SPORTFIVE U.S. / Canada Digital team. 🗓️ Since January 2024, the team has been running the official Copa América social media channels (English, Spanish, Portuguese) and the official website across each language. Now we take a look at some of the fantastic performance highlights compared to the 2021 tournament. 👏 A huge well done to everyone involved in producing such engaging content and delivering these outstanding results. Roll on the 2028 edition! #CopaAmerica | #SocialMedia

We are proud to announce a strategic partnership with Saudi Arabian football club نادي النصر السعودي - ALNASSR Saudi Club. As AlNassr's official agency of record, #SPORTFIVE will lead the charge in developing and executing a comprehensive sponsorship strategy that enhances the club’s global brand and diversifies its partner portfolio. This partnership places AlNassr alongside other prestigious teams such as the Chicago Bulls, Kansas City Chiefs, and CR Flamengo, showcasing our commitment to global expansion and internationalization. Jordi Durante, Chief Revenue Officer of AlNassr, shared: “The collaboration with SPORTFIVE strengthens our commitment to elevating the club’s presence on the international scene. Their expertise will be instrumental in unlocking new opportunities that align seamlessly with our vision for global expansion and lasting success.” Christian Koller, Vice President Global Athlete & Team Marketing at SPORTFIVE, added: “AlNassr is among the most followed clubs in the world. Our goal is to create impactful and sustainable partnership opportunities that will not only enhance the club’s global brand but also provide long-term value for all stakeholders involved.” Read more about the partnership: https://lnkd.in/eqbFPXBC #SportsMarketing

Did you know that in 2024, women's sport is estimated to reach more than $1 billion in revenue for the first time? As women’s sport continues its upward trajectory, with key metrics such as viewership, attendance, revenue generation and fan engagement all boosting the industry, more and more brands are investing in the space. In our latest Beyond The Match article, we explore three #sponsorship channels that are proving to be particularly impactful for #brands in women’s sport. Read the full story below ⬇

🌟 Exciting Times at the New Global Sport Conference! 🌟   Our #gaming and #esports team from Sportfive and BUILD A ROCKET (BLRK) had the distinct honor of being part of the New Global Sport Conference during the closing weekend of the Esports World Cup (EWC). 🎮🏆   The conference was truly inspirational, bringing together industry leaders and decision-makers from across the globe. It was the perfect opportunity to reconnect with so many familiar faces and forge new relationships.    We also want to take this moment to express our heartfelt gratitude to our dedicated team on the ground who worked tirelessly throughout the two-month event cycle. Your hard work and commitment have not gone unnoticed. 🙌   We are incredibly thankful to have been part of this journey and are already looking forward to an even bigger and better 2025!   Stay tuned for more updates as we continue to grow and innovate in the esports and gaming space. 🚀   #EsportsWorldCup #NGSC2024