We Are Social

It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities  - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial

Plus Company have two panels through to the SXSW PanelPicker! Make sure to cast your vote and get the talks through to Texas. 🎉 🤞 We are very proud to be a part of the Plus Company family. ❤️

Heading to #IEM next week? Make sure to get in touch with Rachel Rakowski 🔜 Gamescom to learn more about We Are Social Gaming! 🎮

We are so excited to launch the UK branch of Hello, and the appointment of Matt Roberts as its managing director. Hello has been launched as a result of demand from brands looking for agencies with expertise in culture and social media. It has a team of 10 in the UK, and a client roster that includes social platform TikTok and mobile gaming developer Supercell. We Are Socials's UK CEO, Jim Coleman said "The launch of Hello in the UK is an important milestone in the expansion of our socially-led, culture-first offering to brands. It offers the advantages of an agile and culture-obsessed team with the backing of a global network. We’re delighted that Matt has decided to join us to lead Hello – his passion for building a successful business was clear. I’m looking forward to seeing him make an impact" Read more about the launch in Campaign UK: https://lnkd.in/eSVynj8t

We Are Social has TEN presentation talks through to the SXSW PanelPicker voting for next year! We want to take all our experts to Texas to deliver some exciting talks - and we can’t do it without you! Check out the talks below and vote to secure our speaker slots at the festival! Voting closes on Sunday 18th August 🔈 🎨 Culture Craze: The Design Revolution – with We Are Social UK’s Head of Design, Jenni Smit and Sr. Designer, Lucy Fuller. Vote here: https://lnkd.in/dMC6pvnE ➡️ XR at the Speed of Culture – with Will Scougal, Founder of Make My Day, and Shachar Scott, VP Marketing Reality Labs at Meta. VOTE: https://lnkd.in/dSWFmRda 🖥️ The Implications of AI’s Cultural Fault Lines for Brands – with We Are Social Singapore’s Strategy Director, Darcy M., and Sr. Planner, Agalia Tan. VOTE: https://lnkd.in/dK6FbCHu 🤖 An Existential Discussion With (Not About) AI – with Anton Reyniers, We Are Social Singapore's Head of Strategy. VOTE: https://lnkd.in/dGBWxaED 🎮 Indie Vs AAA: The Seismic Shift Of The Games Industry – with We Are Social’s Global Head of Gaming, Rachel Rakowski and ECD, Simon Richings. VOTE: https://lnkd.in/dJ8ivhdD 💼 Executive Moms: On Shattering Old & Outdated Workplace Myths – moderated by Ren Akinci, host of Advertising Week's 'Great Minds: People & Culture' podcast, featuring Heather Cutter, CGO at good culture, Marly Ellis, Global Director of Brand Marketing at YouTube, and Rebecca Coleman, CEO of We Are Social US. Vote here: https://lnkd.in/drhHqtSt 🤝󠁮 Celebrating Latin Influence in US Advertising – a fireside chat with Lander Otegui, SVP of Marketing at Proximo Spirits, and Rebecca Coleman, CEO of We Are Social US. VOTE: https://lnkd.in/dg5zXgAF 🏟️ Game Changers: How Athletes are Redefining Brand Influence – featuring Nigel Sylvester, Pro BMX Athlete & Content Creator, Nubia Murray, Sr. Director, Brand Communications – NA Impact at McDonald's, Red Fabbri, Global Social Marketing Lead at YouTube, moderated by Aja Smith, Sr. Account Director at We Are Social US. VOTE: https://lnkd.in/dwk4yGCt  📈 How Social Insights Have Changed the Marketing Landscape – featuring Alex Sanger, EVP, Global Digital Marketing at Universal Pictures, Jennifer Healan, VP of US Marketing, Brand Content & Engagement at McDonald's, Robyn Mermelstein, CMO at CCRM Fertility, and moderated by Dana Neujahr, MD at We Are Social US. VOTE: https://lnkd.in/dhSwizF7  🙋♀️WAKE UP! Women Sports Fans are the Future – featuring Rawan Eewshah, Sr. Director, Social Media at Major League Soccer, Nandita Misir, Sr. Manager, FC Franchise Activation – NA at EA SPORTS, Ryan Worthy, Director, Brand, Content & Culture at McDonald's, moderated by Jas Dhami, VP of Sports & Streaming at We Are Social US. VOTE: https://lnkd.in/dD9wFmT6

We are halfway through the year which means our Digital 2024 July Statshot has landed, giving us all the latest digital and social data. Join us on Wednesday 7th August at 9am BST as We Are Social’s Chief Strategy Officer, Harvey Cossell and author of the Digital report series, Simon Kemp dive into the report’s latest insights and findings into the future of digital.

Make sure to join us at 9am (BST) today as we dive into our Digital 2024 July Statshot 👀 📣

It would be naive to assume that seemingly irreverent memes are funny by accident. Chris Cookson, Sr. Motion Designer at We Are Social US, reveals just how pivotal design is to the process. 😂🎨 Read all about it in The Drum: https://lnkd.in/eesdencE cc: Narrative John McCarthy 🤝

Make sure to join us this Wednesday at 9am BST as Simon Kemp and Harvey Cossell dive into our #Digital2024 July Statshot!

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 🇺🇸 Meta expands its AI Studio in the US 📈 Threads adds trending topic labels 🗒 Instagram tests Notes filter on Reels Read more: https://lnkd.in/eR_QH6BF