‘Far too many employees don’t feel acknowledged for their hard work,’ says the rewards platform chief exec, with talent retention about more than just salaries and benefits.
Which skills are most useful in a digital team, which have been commodified, and which sectors are still ripe for transformation?
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.
The skills needed to thrive in the marketing world are ever evolving. As a result, it’s not unusual for marketing teams to face skills gaps in areas where teams aren’t experienced or qualified in the disciplines needed to perform their role effectively. What’s concerning is that, according to findings from the Marketing Week Career & […]
From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum.
This research discusses all the critical elements that are necessary for creating exceptional customer experience. It is clear that great CX can drive competitive advantage and have a direct impact on the bottom line, but it is necessary to take a holistic view in order to ensure an integrated and joined-up approach. Feedback from contributors […]
With customers interacting with brands through a variety of touchpoints, both digital and offline, the need to provide seamless omnichannel experiences has never been more important. This chapter outlines the contributors to great omnichannel experiences. What is a great omnichannel experience? The focus on omnichannel CX has never been greater. According to data from PWC, […]
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
Digital needs to be “understood as a thread that runs throughout healthcare, not as a specialist skill set that is only relevant to some staff and occupations,” according to the report from The Health and Social Care Committee.
Senior staff responding to Econsultancy’s latest skills survey gauge the relative merits of training, hiring and outsourcing in adding new digital skillsets.