This Ain't Love: Difference between revisions

In June 2015, Mauboy travelled to [[London]] for two months in pursuit of a new sound for her upcoming fourth studio album.<ref name="McCabe">{{cite web|last=McCabe|first=Kathy|url=http://www.news.com.au/entertainment/music/jessica-mauboy-heads-to-london-and-takes-control-of-her-new-musical-direction-with-a-surprise-new-single/story-e6frfn09-1227521749249|title=Jessica Mauboy heads to London and takes control of her new musical direction with a surprise new single|publisher=[[news.com.au]]|date=11 September 2015|accessdate=15 September 2015}}</ref> During her trip, she held recording sessions with several songwriters and producers, including Carl Ryden and [[Fiona Bevan]].{{cn|date=March 2020}} One of the songs she recorded with Ryden was "This Ain't Love".<ref name="McCabe"/> Mauboy announced the single's release during a [[livestream]] on her official [[Facebook]] page on 10 September 2015.<ref name="Fresh">{{cite web|url=https://www.auspop.com.au/2015/09/fresh-jessica/|title=Fresh Jessica|author=Damian|work=Auspop|date=11 September 2015|accessdate=15 September 2015}}</ref> She also unveiled the single's cover art, which features her posing in a colourful dress designed by Romance Was Born.<ref name="McCabe"/><ref name="Announces">{{cite web|url=https://www.jessicamauboy.com.au/jessica-announces-brand-new-single-this-aint-love-be-beautiful-perfume/|title=Jessica announces brand new single 'This Ain't Love' & 'Be Beautiful' perfume!|publisher=Official Jessica Mauboy Website|date=10 September 2015|accessdate=16 September 2015|url-status=dead|archiveurl=https://web.archive.org/web/20150925121618/https://www.jessicamauboy.com.au/jessica-announces-brand-new-single-this-aint-love-be-beautiful-perfume/|archivedate=25 September 2015|df=dmy-all}}</ref> The following day, "This Ain't Love" was released to both radio and online [[Music download|digital music]] stores as the intended first single from Mauboy's fourth studio album that never materialized.<ref name="Fresh"/><ref name="Announces"/> The [[CD single|CD format]] of "This Ain't Love" was released on 25 September and included an instrumental version.<ref name="CD">{{cite web|url=http://www.sanity.com.au/products/2301330/This_Aint_Love_SIGNED_COPY|title=CD - This Ain't Love (Signed Copy) by Jessica Mauboy|work=[[Sanity (music store)|Sanity]]|accessdate=15 September 2015}}</ref>

 

==Production and composition==

"This Ain't Love" was written by Mauboy, Ryden and [[David Sneddon]].<ref name="Fresh"/> It was also produced and [[Audio mixing (recorded music)|mixed]] by Ryden.<ref name="Announces"/> "This Ain't Love" is a [[drum and bass]] song which contains elements of [[soul music]].<ref name="Fresh"/><ref name="Idolator">{{cite web|last=Wass|first=Mike|url=http://www.idolator.com/7607829/jessica-mauboy-this-aint-love-full-song|title=Jessica Mauboy Embraces Drum & Bass On 'This Ain't Love': Listen To The Aussie Diva's New Single|work=[[Idolator (website)|Idolator]]|date=11 September 2015|accessdate=15 September 2015}}</ref><ref name="PopJuice">{{cite web|url=http://www.popjuice.com.au/pop/new-juice-jessica-mauboy-this-aint-love/|title=New Juice: Jessica Mauboy This Ain't Love|work=Pop Juice|date=13 September 2015|accessdate=15 September 2015}}</ref> The track marks a new musical direction for Mauboy as it is different from the usual [[Pop music|pop]] and [[Contemporary R&B|R&B]] style of her previous releases.<ref name="Thomasbleach"/> "This Ain't Love" was inspired by Mauboy's love of '90s dance and pop music.<ref>{{cite news|title=Mauboy reveals the key to being a level-headed celeb|work=[[The Courier Mail]]|page=18|date=7 October 2015}}</ref> Mauboy revealed that she had no fear about experimenting with the drum and bass genre that has dominated international charts in recent years, particularly in the United Kingdom. She said, "I'm not afraid to take on that genre and step into that world and bring my own twist to it. There's no hurt in doing that and I think I have really come out of my shell with this record."<ref name="McCabe"/> In the chorus, Mauboy sings: "This ain't love, I don't feel and nothing hurts. Cause this ain't love that I feel."<ref name="Idolator"/> Jessie Papain of ''[[The West Australian]]'' described "This Ain't Love" as "[[synth]]-heavy".<ref>{{cite news|last=Papain|first=Jessie|url=https://au.news.yahoo.com/thewest/wa/a/29586633/mauboy-rocks-the-city/|title=Mauboy rocks the city|work=[[The West Australian]]|date=21 September 2015|accessdate=22 September 2015}}</ref> Several music critics noted that the song's musical style was reminiscent of [[Rudimental]], [[Disclosure (band)|Disclosure]] and [[Ella Eyre]].<ref name="McCabe"/><ref>{{cite web|url=http://beatcog.com/jessica-mauboy-this-aint-love/|title=Jessica Mauboy 'This Ain't Love' (New Music)|work=Beat Cog|date=11 September 2015|accessdate=15 September 2015}}</ref> Thomasbleach.com also felt that its production and Mauboy's vocal delivery were similar to Eyre's.<ref name="Thomasbleach"/>