Adeo
Adeo, formerly Groupe Leroy Merlin, is a French holding company that groups together companies which sell consumer goods for bricolage and home decoration. It is majority-held by the Association fam
 | |
| Formerly | Groupe Leroy Merlin (1923 - 2007) |
|---|---|
| Industry | activities of head offices  |
| Founded | 1923 (Leroy Merlin), 2007 (Adeo) |
The company is the parent company of Leroy Merlin, and medium-sized DIY stores such as Weldom and Bricocenter, and the M brand dedicated to professionals, which includes Bricoman (France and Poland), Obramat (Spain), Tecnomat (Italy) and Obramax (Brazil).
Presentation
[edit]Adeo brings together various brands that are present in 21[1] countries through its 1,000 points of sale and 7 marketplaces.
History
[edit]In 1979, the Mulliez family acquired a stake in Leroy Merlin. In 1989, the Group expanded its operations to Spain.[2]
In 1994, the Group purchased Bricoman in Belgium from the Louis Delhaize Group.[3][4]
In 2003, the Group purchased Aki, Spanish and Portuguese stores.[5]
In 2007, the Mulliez Group changed its name from Leroy Merlin to Adeo to avoid confusion with one of its brands, Leroy Merlin.[6]
In 2008, Leroy Merlin acquired William Obrist in Poland for €45 million. The company grew from 3 to 24 stores.[7]
In October 2014, the Adeo Group bought Quotatis.[8]
Activities and locations
[edit]In 2023, ADEO owns 6 retail brands and is present in 21 countries around the world, with more than 1,000 stores.[9]
References
[edit]- ^ "Number of Adeo employees worldwide from 2016 to 2023". Statista. May 8, 2024.
- ^ "Comment Leroy Merlin bâtit son avenir". Les Echos. September 22, 2016.
- ^ "Leroy Merlin abandonne la Belgique". La Libre. April 16, 2003.
- ^ "Leroy-Merlin choisit la voie de l'international". La Tribune. September 26, 2008.
- ^ "Leroy Merlin, inventeur et champion du bricolage". LSA. May 17, 2012. Retrieved September 4, 2024.
- ^ "Le groupe Leroy Merlin devient Groupe Adeo". LSA. February 22, 2007.
- ^ "Conforama se retire de la Pologne au profit de Leroy Merlin". La Tribune. February 25, 2008.
- ^ "Le groupe Adeo acquiert Quotatis". Le Moniteur. October 15, 2014.
- ^ "Thomas Bouret prend la direction générale du groupe ADEO". Republik Retail. November 28, 2023.
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