Artefact

[📖 Read the report of the Adopt AI Summit by Artefact] You could not attend this exceptional event, benefit of the replays & syntheses of the keynotes and discussion panels of world-class 40+ speakers from: -CEOs and ExCom members of large enterprises, like BNP Paribas, Doctolib, Fnac Darty, Naaia, Orange, Robertet Group, SAVENCIA Gourmet, SNCF Voyageurs, Société Générale, SOCOTEC, TotalEnergies, Valeo -to Chief Data & Digital Officers of leading companies like Accor, ADEO, Coty, ENGIE, Electrolux Professional Group, Legrand, L'Oréal, SAVENCIA Gourmet, Servier, Sodexo,  TotalEnergies, Whirlpool, etc -as well as from innovative Tech Partners, such as Mistral AI, NVIDIA, OVHcloud, Google Cloud, Microsoft Azure, IBM, Amazon Web Services (AWS), Hugging Face, Photoroom, Treasure Data and many more…    👉  Download the complete Report of Adopt AI: Replays & Synthesis of 40+ conferences with Business & Tech leaders, Here: https://lnkd.in/e8yj2CeN 💡 Visit our website adoptai.artefact.com and:  Discover the lineup of all the famous and insightful speakers we were honored to have on stage at our international summit at Station F, Paris, last June. Find out our full-day program of #keynotes and round tables to discuss the future of #AI, with the unique closing speech of Jacques Attali featuring a new world with AI. This Adopt AI Report is full of invaluable insights, strategic advice and use cases from visionary leaders to help you make decisions for a positive and efficient #transformation of your enterprise through the power of #data and AI. 📅 Do not miss our next international Artefact AI Summits on September 17th in Paris, Palais Brongniart. -AI for Finance by Artefact, the 6th consecutive year, will bring together over 2,500 key stakeholders from the financial services’ ecosystem with speakers in the fields of #banking, #insurance as well as key players in AI technologies.  Register here: https://lnkd.in/eMGsp9FW -AI for Industry by Artefact, the 4th consecutive year, is one of the premier events connecting AI to the #industry. Public and private sector leaders in #Automobile, #Aerospace, #Manufacturing, #Construction, #Energy, and #Transport will gather to discuss and unveil the latest AI innovations and trends. Register here: https://lnkd.in/eJCudNbb

[New article - Optimizing Marketing ROI: A Holistic Approach] In a complex and ever-changing digital landscape, accurately measuring #marketingROI remains a challenge. 🔎 However, with the right approach, companies can overcome these hurdles and achieve sustainable growth. 👉 Read the full article on our blog: https://lnkd.in/e2ER8JVy Struggling with third-party "black box" solutions and outdated measurement methods? 📖 In their latest article, Seema Sheoran, Senior Manager Data Consulting, and Karen Rieger, Data Strategy Consultant, both at Artefact Germany, offer a comprehensive guide, on how to take control and enhance your #marketingstrategy: 1️⃣ In-house Capabilities: Build your own MMM or choose customizable, transparent solutions to improve data security and control 2️⃣ Unified Approach: Integrate MMM, attribution, and incrementality testing for accurate, actionable insights. 3️⃣ Tech Understanding: Invest in better technological knowledge to reduce reliance on outdated, ineffective methods. 💡 Make more informed decisions and achieve a better #MROI: https://lnkd.in/e2ER8JVy

[The Bridge by Artefact : le média sur la #data et #IA] 📣 Entretien avec Hubert Beroche, fondateur de Urban AI, Expert numérique France 2030 au Secrétariat général pour l'investissement, co-fondateur et Président de AI for Tomorrow, et professeur à CELSA Paris-Sorbonne, sur les intelligences artificielles urbaines. 🎥 Regardez son interview par Caroline Goulard, CEO de Dataveyes et Modality : https://lnkd.in/d2jmi_sa 🎧 Ecoutez le podcast: https://lnkd.in/dxFYqWM3 Retrouvez les épisodes précédents sur le site thebridge.artefact.com. 👉 Après un tour du monde des #SmartCities dans le cadre de son Master of Science à l’emlyon business school, Hubert Beroche décrit comment les #IAurbaines peuvent améliorer la vie des citoyens dans leur quotidien et comment chaque individu peut servir de “capteur” pour les enrichir grâce à une approche collective et interactive. 👉 Il explique comment Urban AI, un Think Tank international réunissant chercheurs et dirigeants d'entreprises, propose une alternative éthique et centrée sur l'humain à la gestion des #donnéesurbaines, souvent perçue sous un angle purement technologique dans les visions des villes de demain. 🔎 "La technologie IA a vocation à améliorer la qualité de vie des citadins et à optimiser les villes, tout en réduisant les coûts de fonctionnement des acteurs urbains. En créant des Smart Cities ou des #SafeCities, nous ne nous contentons pas d’importer des technologies américaines ou chinoises, mais aussi l’intention et les conditions d’après lesquelles ces civilisations habitent le monde. On comprend désormais mieux la nécessité pour l’Europe d’imaginer et de développer son propre récit autour de la ville et des #technologiesurbaines. Il en va certes de son autonomie stratégique mais aussi de son indépendance culturelle", explique Hubert. 💻 Retrouvez toutes les interviews The Bridge by Artefact déjà disponibles sur le site thebridge.artefact.com, sur YouTube et sur toutes les plateformes de podcasts. Abonnez-vous à notre Newsletter pour ne manquer aucun entretien The Bridge ! 🗞 https://lnkd.in/e7f8YXHX

🚀 We are thrilled to welcome three new #Partners to reinforce our global Artefact’s Leadership Team:  Jur Gaarlandt at Artefact Benelux  🇳🇱 & Hortense Viard and Adam Davis at Artefact US 🇺🇸 Jur may be new to his role as a #Partner, but he’s no stranger to our team. 🙌 Over the past year, he has been an invaluable Senior Advisor to our Benelux team, and now we're excited to have him officially on board full-time, joining our Growth Tribe. With degrees from Delft University of Technology and INSEAD, Jur has been at the forefront of #digitaltransformation in the Netherlands. 💼 His impressive career includes nine years as a Partner at SparkOptimus, serving as CMO of Emesa (VakantieVeilingen.nl), and working as a consultant at McKinsey & Company. He also shares his expertise as a faculty member at INSEAD, teaching senior executives in the course Leading Digital Transformation and #Innovation. Hortense and Adam are based in our New York City office, bringing extensive experience in the financial services’ sector. 🏦 - Hortense has spent over 15 years in #finance and #riskmanagement, working at leading firms like Baringa Partners and Accenture. She has managed complex projects in the risk management space, particularly for #bankinginstitutions, and led successful transformation initiatives in both New York City and Paris. - Adam brings a wealth of expertise with over 20 years in the #investmentmanagement industry, advising on and implementing #datamanagement and reporting solutions for traditional and alternative investment managers. Having held leadership roles at Baringa, Reformis, and other prestigious firms, Adam has a proven track record of solving complex data challenges. Together, Hortense and Adam will significantly enhance our team’s ability to support clients in the #banking, #assetmanagement and #insurance sectors with #datastrategy, governance, #AI, and management solutions, helping them navigate their most pressing challenges. 📈 Their combined experience, working with major institutions and start-ups alike, will be invaluable as we continue to expand our reach and impact. 👏 Please join us in giving Jur, Hortense and Adam a warm welcome as they embark on this exciting and booming chapter with Artefact! #ArtefactBenelux #ArtefactUS #Leadership  #DataTransformation

🎥 Introducing the Artefact AI #FilmFestival, the AI short film festival celebrating creativity through blooming new AI technologies! 🎞️ This international #filmcompetition, launched by Artefact and mk2, brings together creative minds from across the globe. It aims to highlight talents who are utilizing #AItools to support the writing, production, or direction of films while exploring new creative techniques. ✨ This year’s theme is REALITY(IES), questioning how the emergence of AI in our daily lives has changed how we understand and engage with our surroundings. 👉 Only one month left to to submit your film at https://lnkd.in/eAsA8cFc ! The #ArtefactAIFilmFestival is chaired by one of France’s masters of #cinematicinnovation and special effects: director and screenwriter Jean-Pierre Jeunet, and presided over by a prestigious jury of experts in #AI and #cinema, such as Elisha Karmitz, Producer and CEO of mk2, Virginie Ledoyen, a famous French actress, Bruno Patino, CEO of ARTE France, journalist and media executive, and Enora Hope, actress and director. 🗳️ You can still to vote for your favorite works: https://lnkd.in/e8NxqVum 🌟 Don’t miss the chance to witness groundbreaking works and support the talents of tomorrow.

[🎬 Replay of the discussion with Garrett Dalton, Chief Digital Officer & CIO at SAVENCIA Gourmet, and Guilhem Senegas, Chief Information Officer & Head of Digital Transformation at Electrolux Group, at the Adopt AI Summit by Artefact] Questions by Julien Ho-Tong, Partner at Artefact. 👉 Watch and get inspired by this round table on why #peopleacculturation matters in successful #AI adoption: https://lnkd.in/enPRVPGr 📖 Read the REPORT of Adopt AI with the replays & synthesis of all keynotes & discussion panels: https://lnkd.in/e8yj2CeN 💡 The discussion highlighted the significant challenge of #AIadoption, noting that over 70% of digital and #AItransformations fail due to poor #datagovernance, quality processes, and cultural adoption. Both companies stressed the importance of embracing AI to stay competitive and ensure long-term survival. AI is essential for all sectors, with 80% of global marketers using it to enhance #customerexperience. AI presents opportunities and challenges, particularly for non-digital companies. Success in AI can boost production and employee engagement, but inaction may risk competitiveness. It can increase revenues by 15% and productivity. 📈 Garrett and Guilhem emphasize swift change management and investing in both #technology and education, advocating for AI training for leaders and collaborative communities like AI Champions. 🔎 Electrolux uses AI in HR, knowledge management, and compliance, while Savencia focuses on Industry 4.0 and digitalization. Both plan future AI initiatives, including a hackathon and gamified adoption. In conclusion, Garrett and Guilhem underscored a business-driven approach to AI, emphasizing operational efficiency, corporate social responsibility, and achieving top-line growth. They view successful #AIintegration as essential for maintaining a #competitiveedge and driving future innovations. 🚀 👉 Watch all the replays of the #AdoptAISummit: https://lnkd.in/eDxHcR47

[📣 Artefact Announces Acquisition of Effixis to Enhance AI Consulting Services and Generative AI Capabilities] Artefact, a leading European #dataandAI consulting firm, announced today the acquisition of Effixis, a fast-growing Switzerland-based #AI consultancy. This strategic acquisition significantly bolsters Artefact's AI capabilities in Europe, with the addition of two new offices in Switzerland and Belgium. 🇨🇭🇧🇪 📄 Read the entire press release here in English and French: https://lnkd.in/eTkeksXn  Since 2017, Effixis has been at the forefront of #generativeAI innovation, predating the era of ChatGPT. Their team of top-notch engineers has developed deep expertise in #NaturalLanguageProcessing (#NLP) and #LargeLanguageModels (#LLMs), benefiting from a technical collaboration with the Swiss Federal Institute of Technology in Lausanne (EPFL), one of the world's leading engineering universities. 🤝 This partnership has allowed Effixis to bridge cutting-edge #academicresearch with practical #AIsolutions for enterprises. Key clients contributing to Effixis's rapid growth include some of the major companies headquartered in Switzerland within the Luxury, #FinancialServices & #Insurance, and #Healthcare industries, such as Nestlé, Pictet, and Roche. Effixis’ unique positioning deepens Artefact's core mission of accelerating #data and #AIadoption to positively impact people and organizations. 🚀 Effixis’s key assets include its #PromptUniversity, which offers workshops and training courses on generative AI and #AItechnologies. These programs are designed to enhance #innovation, efficiency, and upskilling for individuals and organizations, covering topics such as generative AI, #PromptEngineering, and tools like ChatGPT, Microsoft Copilot, Google Gemini, and Midjourney. 🗣 Melvin Kianmanesh Rad, co-founder of Effixis, states: "Joining forces with Artefact is a significant milestone for Effixis. Artefact’s culture, global footprint, and decade-long experience in delivering data and AI solutions to a wide range of clients will accelerate our growth and enable us to offer new capabilities that better serve our existing clients and the Swiss and Belgian markets overall… This partnership reaffirms our commitment to our team and customers." 🗣 Vincent Luciani, CEO of Artefact, concludes: “... Effixis' team of trusted AI experts, LLM engineers, and software engineers already deliver highly customized approaches, greatly enhancing our AI service offerings and providing added value to our clients. We are excited to welcome the talented Effixis team to the Artefact family.” 👉 Recognize the Founders of Artefact and Effixis from left to right: Guillaume de Roquemaurel, Vincent LucIAni, Elliott Bertrand, Melvin Kian, and Rémi Sabonnadiere.

🏡 Discover our 2nd video episode on Data and AI within the property sector with James Pellatt, Strategic Advisor at laiout, and Chris de Gruben, FRICS, Artefact's Head of Property. In this conversation between James Pellatt and Christopher de Gruben, we delved into the transformative potential of #data and #AI in the #property sector. James, an expert in bridging #realestate and #technology, shared his insights from leading #digitaltransformation at Great Portland Estates. 🎥 Watch the whole interview on YouTube: https://lnkd.in/eZrzKgkc 💡 In this interview, learn more about: -  Data vs. Documents: Many in real estate still confuse these, but understanding and leveraging core data is crucial for #innovation. - Structured Data: Organizations investing in structured data are positioning themselves ahead of the curve. Data is not just information; it's intellectual property that drives revenue and efficiency. - AI Adoption: Despite its advantages, the #propertysector lags in #AIadoption compared to industries like fintech and insurance. There's a hesitation rooted in perceived complexity and cost, but the potential benefits far outweigh these concerns. - Customer Interaction: Unlike other sectors, real estate sees customer interaction as sporadic. Changing this perspective and utilizing data can enhance customer experience and retention, driving significant revenue growth. - Innovative Applications: From #generativeAI tools optimizing floor plans in minutes to #virtualreality enhancing property viewing experiences, the possibilities are vast. James highlighted a crucial point: the #realestatesector must move beyond fear and see the opportunities AI presents. Whether it’s through enhanced data insights, better customer interactions, or innovative design iterations, the time to act is now. 🌟 Stay tuned for the third episode and let's embrace the future of real estate, powered by #dataandAI.

[Women@Artefact Interview] 🎞 Discover the journey of Meriem Benchekroun, who joined Artefact in 2017, drawn by the company's pioneering work in #data. Initially based in Paris, she later returned to Morocco, taking on the role of CDO at Inwi, one of the country's leading telecom companies, before rejoining Artefact. 🎓 Growing up in Morocco, she pursued higher education in France, graduating from the prestigious ESCP Business School. She then launched her career in consulting with Simon-Kucher, specializing in Topline topics, before transitioning to a role at Cartier International as a Data and Business Analyst. 📈 As a Partner at #ArtefactAfrica, Meriem’s responsibilities are diverse: understanding #marketdynamics across industries, onboarding clients and ensuring measurable value delivery. Additionally, she plays a crucial role in structuring the office and building a team with the right #talents and competencies to meet #clientneeds. 👩 Meriem’s message to those curious about data is clear: there’s no single "perfect" profile to excel in this field. Whether you come from a business background like her or another discipline, if you’re passionate and curious about data, the possibilities are endless! 👉 Check out the full interview on YouTube: https://lnkd.in/e5xbJa5r 🎥 And find more of our Women@Artefact videos in our YouTube playlist: https://lnkd.in/eCGbe9YA 🔎 Learn more about Women@Artefact, Artefact’s employee initiative for an #inclusiveworkplace on our website: https://lnkd.in/ejEdpiNa

Very proud to partner with Amazon Ads to generate Marketing #ROI for enterprises, like our client Vileda Professional Ibérica, through a strong #retailmedia strategy and campaign management. Check out the benefits for our client beneath 👇