256x256
224x224
192x192
160x160
128x128
Freepik color has always revolved around our core brand, Piki Blue. The new Freepik color palette follows suit, but expands in a more personal direction with tones inspired by our seaside home of Málaga.
In addition, our new palette offers dramatic contrasts with colors that are rich and dark while others are bright and pop. The result is a fun and flexible palette that tells our story in a unique and modern way.
Our primary color palette is rooted in cool tones that build upon the equity we’ve built with our use of blue. Additional new colors like Mediterranean and Málaga Red provide a punch of brightness and energy.
Download color palettePiki Blue
Deep Blue
Mediterranean
Málaga Red
Off White
Now that the rationale for a new Freepik logo is clear, let's apply a similar mindset to why we're introducing new typefaces to the brand.
Our typefaces need to be well-crafted, hard-working, and infinitely legible. And they must also convey the burst of creativity at the heart of our offering.
The result is two typefaces that work together. Our primary typeface is Degular. The typeface’s modern-yet-timeless characters and flexible font weights make it ideal for showing off our brand personality.
Use it for headlines and highlighted paragraphs only.
abc123
Our logo is essentially the face of our brand, and it needs to be contemporary (but timeless), fresh, and inspiring. It should illustrate and inherently symbolize the power of ideas and great design.
Download logosDownload and edit icons and stickers for your projects.
Create videos and motion graphics with tempates, royalty free music and sounds.
Google Slides and PowerPoint templates to boost your presentations.
Free templates and easy-to-use online editor to create outstanding design for small businesses.
As part of Freepik, you are invited to help shape our company narrative and how we help people turn their ideas into great designs faster, so they can express the power of their ideas.
And that’s where this handbook comes in - to give you guidelines to make sure that whenever we tell our story, it’s consistent.