- Dr.Fareeha Zafar , is from Lahore , Pakistan .She has received PhD in computer Sciences specialization in Mobile Cell... moreDr.Fareeha Zafar , is from Lahore , Pakistan .She has received PhD in computer Sciences specialization in Mobile Cellular Networks (Telecom) from University of Derby- United Kingdom. She has earned MBA-HRM-UK , M.Phill Comp.Sc - UK , M.Sc Software Engineering , M,Sc Computer Networks and M.Sc Comp Science from Pakistan.
Dr. Fareeha Zafar is Cisco certified holding CCNA, CCIT, C-Voice and CCIE. Dr. F Zafar is member of UNESCO development of projects & planning on WHS in association with UNESCO ICT chair, and UNESCO Scientific Recourse for World Regions
Dr. Fareeha has served as Faculty for Engineering /Telecom & and Business over 20 years among which she taught 5years in UK. Currently she is employed with Higher Education Commission (HEC) Pakistan and deputed at Government College University Lahore, Pakistan.She is Harvard Return and has Lead ICT conferences as Conference Chair at Harvard University Boston .
She has been recently appointed as Full professor at Dept of Comp Sc. University of Nigeria, Nussukka, I-e The Largest universty of Africa , and has trained the more than 300+ PhD Faculty members from Comp Sc & Business management & is very well reputed In the Region .She has also been trainer by UNESCO -Head Quarters , France , to conduct Science Training at UNN on Mobile Learning .
Internationally she is consultant & scientist to work with ministries in order to improve their economies using ICT . In addition she is also a specialized Curriculum Revision Resource for developing Academic structure in Africa , Arab & Asian Region
She is In charge of Ph.D ; Department of Computer Science GCU-Lhr, Pakistan, which is oldest & most profound one within Indo-Pak and Renowned for Producing 2 Nobel Laureates, one of which is Dr.Abdus Salam, for which she holds her association with Abdus Salam International Center of Theoretical Physics ( ICTP ),ITALY and has attained more than 22 workshops and been Science Facilitator to World Scientific Community as well .
Dr. Zafar at present , is Research Head for Mobile & Communication Advancements , holding her International Research publication over 162 reputed Journal paper and Books published with Springer.
Dr. F Zafar is supervising 5 Ph.D scholars in Cellular Technology and holds Largest Research group in Pakistan comprising of 192 M.Phil students , which are directly engaged with her perusing their Research in Telecom/Comps .Sc & Business Studies.
A well focused woman to execute Academic Entrepreneurship and has earned numerous credits on her roll.
European Entrepreneur ship Award -2012 : Small scale Software Development for economic Stability of Medium income Academic Groups .
Best Research Award among 20 Countries for ICT & cellular Integration for e-Govt Practices- IEDRC China 2013.
She earned best Research Paper award 2012 from Malaysia as well . Key Note Speaker for ICCSS '14Turkey , and Speaker to Represent Women In Engineering at UNESCO HEAD Quarters '2013, as well.
Moreover, she is also Vice President/ Member Board of Management of NGO, Humanity Welfare Service Foundation (HWCF) to deal in following welfare services across Pakistan:
Education
Health Care
Free Mobile Medical Treatments
Emergency Relief
Rehabilitation
Food Program
Clean Water Project
Employment Scheme
Community Services
and also Vice President (FBSP-Pakistan) which is fully funded Scholarship Awards for Pakistani Students to study In UK.
She is also associate to multiple foreign Universities for ICT & business Schools in Europe, Asia, and Africa. Dr. Zafar’s research includes e-Govt practices & polices, Cloud Computing , Wireless Sensor Networks , Mobile Communications, LTE , Mobile RF and Tele medicine. Her aim of research revolves around Research for Welfare.
She is Titled as "Most Educated Woman of Muslim World".edit
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ABSTRACT This paper presents a fully integrated CMOS Power Amplifier designed in 0.13 um CMOS technology. The power combining topology based upon Distributed Active Transformer structures is employed to achieve high output power from... more
ABSTRACT This paper presents a fully integrated CMOS Power Amplifier designed in 0.13 um CMOS technology. The power combining topology based upon Distributed Active Transformer structures is employed to achieve high output power from several stages. A simple design methodology for DAT modeling is presented and the suitability of inverse Class-D amplifier in DAT is discussed. Simulation results validate the methodology and use of inverse Class-D amplifier. The designed PA delivers output power of 27.6 dBm at 1.8 GHz from a 1 V DC supply at 46.3% PAE while keeping the device stress within safe limits. The efficiency is maximum at 52% at 1.7 GHz. The amplifier is suitable for GSM, PCS and other wireless standards.
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A simplified output matching network for pulse width modulated Class-E Power Amplifier for efficiency enhancement at back-off power level is proposed. The shunt capacitance and the series inductance in the Class-E PA are realized through... more
A simplified output matching network for pulse width modulated Class-E Power Amplifier for efficiency enhancement at back-off power level is proposed. The shunt capacitance and the series inductance in the Class-E PA are realized through capacitor banks that are tuned according to the duty cycle to meet ZVS conditions. The differential PA design is implemented in 130 nm CMOS technology achieving maximum Pout of 24.8 dBm at 1.8 GHz with PAE better than 38% at 50% duty cycle. The output power is modulated with the input duty cycle and provides 6.2 dB back-off power level keeping PAE almost constant around 38%.
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This study reveals the conflict Resolution in organization through Strategic management. There are different causes of conflicts within Organization and impact of conflicts on organization performance. The past decade researches identify... more
This study reveals the conflict Resolution in organization through Strategic management. There are different causes of conflicts within Organization and impact of conflicts on organization performance. The past decade researches identify the negative relation of conflict with employee performance. The research methodology was case study approach of different National and Multinational companies. The aim of study is to alleviate conflicts in organization through strategic management for enhancing organizational performance and managing change in order to attain competitive edge in this dynamic era. This paper covers the role of strategic management in resolving and minimizing conflict that brings positive impact on organization. Conflict in the workplace just seems to be a fact of life. The fact that conflict exists, however, is not necessarily a bad thing: As long as it is resolved effectively, it can lead to personal and professional growth. Conflict in the workplace is a painful r...
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Heavy metals uptake were determined in eleven vegetables procured from local market of Karachi and Lahore while results were compared with permissible safe limits set by WHO, SEPA (China) and FSSA (India) to ascertain their public dietary... more
Heavy metals uptake were determined in eleven vegetables procured from local market of Karachi and Lahore while results were compared with permissible safe limits set by WHO, SEPA (China) and FSSA (India) to ascertain their public dietary exposure and health hazards. Important findings included: Average concentrations of Pb were exceeding permissible level of WHO and FSSA in onion procured from Karachi and in carrot, potato, bitter gourd and apple gourd from Lahore. Although Cd metal was more accumulated than safe limits set by SEPA in most of vegetable samples from Karachi however it was within permissible range in all vegetables from Lahore. Moreover, average quantity of Zn were exceeded than FSSA set values in onion, bell pepper, ridge gourd, bitter gourd and apple gourd from Karachi as well as in onion, bell pepper, cucumber, taro, carrot and apple gourd from Lahore whereas amount of Fe and Mn metals were found well within safe control of WHO standards in all vegetables from bot...
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This research paper presents a conceptual framework for companies to manage their financial gains or profitability with the help of Corporate Social Responsibility initiatives and attempts. A case of Sharp electronics and Samsung will... more
This research paper presents a conceptual framework for companies to manage their financial gains or profitability with the help of Corporate Social Responsibility initiatives and attempts. A case of Sharp electronics and Samsung will also be discussed that how these companies gain profits through implementing CSR in companies. And we will also do a graphical analysis of Asian countries involve in CSR activities. The results of the present study showed that an organization can increase its output by effectively using corporate social responsibility activities. Key words : Corporate Social Responsibility, Financial gains, Conceptual framework
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This research paper presents a conceptual framework for companies to manage their financial gains or profitability with the help of Corporate Social Responsibility initiatives and attempts. A case of Sharp electronics and Samsung will... more
This research paper presents a conceptual framework for companies to manage their financial gains or profitability with the help of Corporate Social Responsibility initiatives and attempts. A case of Sharp electronics and Samsung will also be discussed that how these companies gain profits through implementing CSR in companies. And we will also do a graphical analysis of Asian countries involve in CSR activities. The results of the present study showed that an organization can increase its output by effectively using corporate social responsibility activities. Key words : Corporate Social Responsibility, Financial gains, Conceptual framework
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Research Interests: Quantum Computing, Quantum Physics, Philosophy, Philosophy of Science, Quantum Gravity, and 8 moreQuranic Studies, Quantum Field Theory, Qualitative Research Methods, Quantum Communication, Hebrew Bible/Old Testament, Parallel Worlds, Foundations of quantum mechanics and relativity theory, and Jewish Mysticism/Kababalah
Research Interests: Quantum Computing, Quantum Physics, Philosophy, Philosophy of Science, Quantum Gravity, and 8 moreQuranic Studies, Quantum Field Theory, Qualitative Research Methods, Quantum Communication, Hebrew Bible/Old Testament, Parallel Worlds, Foundations of quantum mechanics and relativity theory, and Jewish Mysticism/Kababalah
Strategic management attempts to link strategic planning with decision making and these decisions implementation. The role of involvement -who should be involved and how that involvement should be managed is essential for effectual... more
Strategic management attempts to link strategic planning with decision making and these decisions implementation. The role of involvement -who should be involved and how that involvement should be managed is essential for effectual decision making. This paper scrutinizes the significance of involvement in decision making generally and demonstrate how involvement management principles apply to the strategic management process explicitly. Strategic management composed of three important steps: creation of a documented plan, making strategic planning an effectual part of the management systems, and appropriately manage involvement in the planning process. It requires that an organization's managers must be involved in a process of objectives identification, strategies development and implementation plans to accomplish those objectives, and sporadically evaluate the decisions implementation of decisions. Decision making, implementation, feedback, and evaluation; is a continuous process. Basically, effective decision making and implementation means congregating the right mix of people, convincing them that what they are doing is significant to the senior executive, and effectively managing their involvement in the decision making process. This paper provides some proven techniques that add value to many organizations.
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Pakistan is losing its share in international market as compare to regional countries in leather sector due to high cost of production. It is declining from 1.2 Billion dollar to 900 Million. But still it is showing some positivity as... more
Pakistan is losing its share in international market as compare to regional countries in leather sector due to high cost of production. It is declining from 1.2 Billion dollar to 900 Million. But still it is showing some positivity as because the 900 Million earned in 9 months. (Rana, 2016) Chairman Gulzar Firoz mentioned that the export of leather jackets declined by 19%, gloves by 16.5%, footwear by 31% during the first five months of 2015-16 and leather industry contributes 2.6% to GDP and only 5% to country’s total exports and providing jobs over one million skilled and semi-skilled workers. Pakistan’s share is 0.5% in world market for leather and leather products in inconsequential as compared to China’s 19%, Italy 9%, Vietnam 4% and India 2.5%. Furthermore, a decline of 20.5% has been observed in the recent export figures. Gulzar Feroz said “The industry imports raw skin and leather, it has to pay 3% custom duty, in the past duty was at 1% then increased to 2%”. The country pr...
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Lahore is heavily populated city of Pakistan and well known of its gardens and colleges. With the advancement in technology and enhancement in media activities, a study is conducted to find out the negative effects of mass media and... more
Lahore is heavily populated city of Pakistan and well known of its gardens and colleges. With the advancement in technology and enhancement in media activities, a study is conducted to find out the negative effects of mass media and dominance of foreign culture in the city of Lahore. To find out the reasons a small questionnaire with some interconnected questions is being used, respondent’s ages lie between eighteen to twenty four years. By the descriptive analysis and averages method the results were very clear, the youth has an urge of adopting new fashions and trends, which has made very easy for the dominating media monopolies to obsess the minds and make them to follow the media policies.
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This paper presents an insight on the effects of mobile phone radiations on human health; specifically the health of elderly aged diabetic patients.The paper aims to expose the extremely negative effect of usingmobile phone& its radiation... more
This paper presents an insight on the effects of mobile phone radiations on human health; specifically the health of elderly aged diabetic patients.The paper aims to expose the extremely negative effect of usingmobile phone& its radiation on two types of diabetic patients, one, who report high level of blood glucose, and others who report low level of blood glucose. The experimental study has been conducted on a group of diabetic patients owning age groups ranging from 51 to 85 years. Also, all patients are assumed as having established diabetes which means that they are progressive from the early diabetic phase. To guarantee a healthy practice, previous health record of all the patients was collected and ensured that previous history is taken into account during experiment and conclusions. Health conditions were monitored over 60 days maintaining similar dietary conditions. Blood samples of the patients were taken against different parameters i.e. random, fasting and normal blood s...
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Research Interests: Computer Science and Sack
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This work presents a new approach of securing a wireless network. The configuration is focused on securing & Protecting wireless network traffic for a small network such as a home or dorm room. The security Mechanism provided both... more
This work presents a new approach of securing a wireless network. The configuration is focused on securing & Protecting wireless network traffic for a small network such as a home or dorm room. The security Mechanism provided both authentication, allowing only known authorized users access to the wireless network, and encryption, preventing anyone from reading the wireless traffic. The mentioned solution utilizes the open source free S/WAN software which implements the Internet Protocol Security –IPSEC. In addition to wireless components, wireless NIC in PC and wireless access point needs a machine running Linux to act as security gateway. While the current configuration assumes that the wireless PC clients are running Linux, Windows XP/VISTA/7 based machines equipped with VPN software which will allow to interface with this configuration.
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This paper eximnes intra industry variation in CSR disclosure practice. It investigates corporate Governance practices and their acts towards environment, society and employees and business practices compliance rules and regulation with... more
This paper eximnes intra industry variation in CSR disclosure practice. It investigates corporate Governance practices and their acts towards environment, society and employees and business practices compliance rules and regulation with ethical behavior. The industry analyzed is the petroleum industry of Pakistan. The paper finds that companies for petroleum industry showing higher CSR profile and greater contribution towards CSR.The paper conclude by examining how Pakistan Refinery Limited, National Refinery Limited and Attock Refinery Limited have been contributing positevly towards CSR. Data will be collected through open ended interviews. The main aim of this study is to gather an in-depth understanding of the subject.
In this research paper three different case studies are taken under consideration. Step by step all three cases are described. These cases are about projects which had to face failure. Therefore, the reasons for failure of projects are... more
In this research paper three different case studies are taken under consideration. Step by step all three cases are described. These cases are about projects which had to face failure. Therefore, the reasons for failure of projects are identified and recommendations are given to ail failing projects. First case study is about British Petroleum which is oil and Gas Company had to face situation which was not just critical but new for any oil company. The incident occurred due to explosion in the deep-water horizon while BP technical staff was trying to drill a well. Moreover, BP was not able to stop oil flow for three months. Second case is about Chrysler and Fiat. Both were automobile companies and had to face failure. Marchionne was the one who saved both companies. The main focus of this case is merger of these two companies and the challenges faced by CEO due to organizational change after merger. Third case study is about Millennium Dome, one of the controversial projects in the...
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Body area network (BAN) is an emerging technology in computer world, and plays very vigorous role in a society, mainly in health services. BAN helps in monitoring vital signs of a patient and can monitor patient’s history in routine life... more
Body area network (BAN) is an emerging technology in computer world, and plays very vigorous role in a society, mainly in health services. BAN helps in monitoring vital signs of a patient and can monitor patient’s history in routine life activities to provide them accurate treatment. Doctors can check the complete details of patients from remote location and can recommend a suitable medication. The main purpose of this technology is to reduce the load at hospitals and provide efficient healthcare facility remotely using medical implant communication system (MICS) and Wireless medical telemetry system (WMTS). To monitor the patients in their natural environments is not practical when devices or sensors are connected through a wire that is why we use Wireless body area network (WBAN) to carrying out daily activities through unobtrusive and contented way. This technology can provide very cheaper, easier and quick respondent history of patient.
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HIS research paper is an effort to recognize the key organizational structural practices which if approved and applied could prove tremendously effective in driving the organizations to attain business brilliance and excellence.... more
HIS research paper is an effort to recognize the key organizational structural practices which if approved and applied could prove tremendously effective in driving the organizations to attain business brilliance and excellence. Continuous Improvement needs to be practiced throughout the organization from management to employees under control and leadership. A practical and strategic tactic engaged by the executives in a best way for the growth of an organization and business attitude using continuous improvement as proved in the case study of Corus. Companies are usually familiar with the worth of continuous improvement (CI) in refining the performance; some have yet to improve the systems to guarantee that the efforts of the CI are intensive on concerns of strategic importance to any firm. Indeed, as documented in operations management, CI events can have an important influence on the expansion of strategy as well as its application that would probably lead toward business excelle...
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This research paper centers on the challenges faced in transferring and sustaining the family business to the next generations in Pakistan. Family businesses are mostly Small and Medium Enterprises SME’s and our thought to be the... more
This research paper centers on the challenges faced in transferring and sustaining the family business to the next generations in Pakistan. Family businesses are mostly Small and Medium Enterprises SME’s and our thought to be the backbone of every economy. This paper talks regarding the increasing number of family business in Pakistan. Family businesses are facing many challenges due to the rising growth and globalization of economies. The way businesses tackle with these challenges can be the reason for their success and failure. By incorporating good corporate governance framework and systems many of the challenges can be eradicated. In this paper, the significance of corporate governance in family owned business is identified. This study looks at the theoretical background of corporate governance and its inculcation in the family businesses of Pakistan. Family businesses play a major role for economic growth in Pakistan. This study aims to emphasize that for a sustainable famil...
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Every business is a people business. At the heart of every successful business are the people who make things happen. Human capital is its most valuable resource, which provides the solid foundation needed to build long-term profitability... more
Every business is a people business. At the heart of every successful business are the people who make things happen. Human capital is its most valuable resource, which provides the solid foundation needed to build long-term profitability and ongoing success of an organization. Therefore, businesses must constantly seek new and innovative ways to attract and retain a top-notch workforce, and motivate them to perform to their fullest potential. The evidence from the literature review, the key success factor of business innovative and motivated human resource. Top management responsible for creating a positive organizational environment by intervening cooperative relationship within functional departments for innovation and creativity in organizational interfaces. Everything can be imitated but competent and innovative workforce cannot be imitated and it becomes a distinctive resource regarded as a competitive advantage.
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Tourism is a multidimensional, multicultural, and multi-trillion industries that has strong impact on the economy in term of creating jobs opportunities, boosting service sector, contributing in National Income, and enhancing brand image... more
Tourism is a multidimensional, multicultural, and multi-trillion industries that has strong impact on the economy in term of creating jobs opportunities, boosting service sector, contributing in National Income, and enhancing brand image of the country. Most of the countries in Europe, Middle East, Asia, and American rely on tourism like UK, UAE, Thailand, France, etc. However, In Pakistan, despite of having promising potential our tourism industry is in dismal due to administrative and strategic lacking ness. In this paper, efforts are made to diagnose the causes of crawling growth of tourism industry on empirical grounds and suggest the strategies for its improvement by optimum utilization of natural, historical, and cultural resources.
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This paper aims to compare performance of low complexity dynamic resource allocation techniques for downlinkin OFDMA for WiMax system. An algorithm is proposed to maximize the total throughput while maintainingthe slot proportionality... more
This paper aims to compare performance of low complexity dynamic resource allocation techniques for downlinkin OFDMA for WiMax system. An algorithm is proposed to maximize the total throughput while maintainingthe slot proportionality among the users. This algorithm prioritized the user with high sensitivity to the subscriber allocation. A two level hierarchical scheduler is developed for the DRA module, which can provide more organized service differentiation among different service classes and a measurement based connection admission control strategy is introduced for the CAC module.Evaluation is based on system based simulation results, which is performed in OPNET .The results clearly show that by adopting the proposed algorithm, system performance is improved particularly in term of high spectral efficiency and low outage probability.
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This research paper describes the design and implementation of an autonomous room air cooler using fuzzy rule based control system. The rule base receives two crisp input values from temperature and humidity sensors, divides the universe... more
This research paper describes the design and implementation of an autonomous room air cooler using fuzzy rule based control system. The rule base receives two crisp input values from temperature and humidity sensors, divides the universe of discourse into regions with each region containing two fuzzy variables, fires the rules, and gives the output singleton values corresponding to each output variable. Three defuzzifiers are used to control the actuators; cooler fan, water pump and room exhaust fan. The results obtained from the simulation were found correct according to the design model. This research work will increase the capability of fuzzy logic control systems in process automation with potential benefits. MATLAB-simulation is used to achieve the designed goal.
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In this paper we aim to explore the bond that linkcorporate social responsibility and business image i.e. how the integration of CSR strengthens the brand equity. Furthermore, we attempt to answer to what extent corporate social... more
In this paper we aim to explore the bond that linkcorporate social responsibility and business image i.e. how the integration of CSR strengthens the brand equity. Furthermore, we attempt to answer to what extent corporate social responsibility behavior is certain by the strategic business illustration for long term profit. This study proves ethical and pragmatic approach about CSR. A major purpose of the current research is to identify the gaps and opportunities in Banking Sector in Pakistan regarding the adoption of CSR as an alternative brand tool.
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This paper discusses about the risk while deploying change in an organization along with risk mitigation strategies. Change management is a term widely used in an organization which mostly leads to risks when people start resisting at it.... more
This paper discusses about the risk while deploying change in an organization along with risk mitigation strategies. Change management is a term widely used in an organization which mostly leads to risks when people start resisting at it. If the change is not managed effectively it will increase the cost, so this paper tells the cost-benefit analysis of change management. It describes the relation of positioning of change management that leads to risk and factor that cause risk. There are many consequences of mismanaging the risk so this paper demonstrate the model of managing risk while deploying change, according to factors considered. Including new technology not understood, Poor project management, untrained staff, Scope creep, changing needs, altering priorities.
The terrorism rate in Pakistan becomes higher even after the advancement of information technology. Especially APS Attack and numerous other in different part of country. The root cause of such attacks as according to our research is as:... more
The terrorism rate in Pakistan becomes higher even after the advancement of information technology. Especially APS Attack and numerous other in different part of country. The root cause of such attacks as according to our research is as: terrorists utilizing the benefit of lack of a full proof security check system. Traditional explosive detection systems are large in size, expensive and require manual attention. These systems are not much useful due to its public visibility intruder or terrorists can easily bypass the system using another route. This term paper is mainly focusing on explosive material detection using IoT with WSN. Explosive Material Detection and security alert system (e-DASS) consists of several hundreds of nodes depending upon the geographical area we are going to cover. Each node should be able to communicate with the other node and update the information if necessary. Tracking of the target can be done in an easier and faster way because all the nodes are synch...
In this paper we presents bandwidth estimation scheme for MANET, which uses some components of the two methods for the bandwidth estimation: ‘Hello Bandwidth Estimation’ & ‘Listen Bandwidth Estimation’. This paper also gives the... more
In this paper we presents bandwidth estimation scheme for MANET, which uses some components of the two methods for the bandwidth estimation: ‘Hello Bandwidth Estimation’ & ‘Listen Bandwidth Estimation’. This paper also gives the advantages of the proposed method. The proposed method is based on the comparison of these two methods. Bandwidth estimation is an important issue in the Mobile Ad-hoc Network (MANET) because bandwidth estimation in MANET is difficult, because each host has imprecise knowledge of the network status and links change dynamically. Therefore, an effective bandwidth estimation scheme for MANET is highly desirable. Ad hoc networks present unique advanced challenges, including the design of protocols for mobility management, effective routing, data transport, security, power management, and quality-of-service (QoS) provisioning. Once these problems are solved, the practical use of MANETs will be realizable.
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Business Mergers are the key for both big and small business corporations. This research paper determines the factors resulting into merger failures and considering “Strategic Change Management” as a solution to the query by doing... more
Business Mergers are the key for both big and small business corporations. This research paper determines the factors resulting into merger failures and considering “Strategic Change Management” as a solution to the query by doing comparison of corporate strategy and cultures of mergers between Europe and USA through statistics. Factors that lead to merger failures are misgauging strategic fit, cultural clash, communication gap, weak leadership and economic crisis by providing clear vision, putting together leadership team, focused management on success and winning the people’s commitment we can solve this query. The research has proved that cross-border mergers are highly influenced by cultural differences. The strategic change management led by new CEO can help in saving a new merger from a failure.
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The main aim of this paper is to give an idea of how the organizations actually do strategic planning in Research and Development, by keeping in view the proper alignment of resources. In this paper various process of strategic management... more
The main aim of this paper is to give an idea of how the organizations actually do strategic planning in Research and Development, by keeping in view the proper alignment of resources. In this paper various process of strategic management is being discussed for R and D. the paper highlights the R and D portfolio, technology road mapping to help integrate; monitor and shape R and D strategy in support of corporate strategy. The different point of opinions is discussed under the literature review. The different types of research are also being discussed. Also the impact of research and development strategy in the organizations is being highlighted with the steps of the planning.
In the fast growing competition of constantly developing markets and changing consumer preferences, some manufacturing companies are more successful than others to achieve its goals profitably. As competition is becoming more severe and... more
In the fast growing competition of constantly developing markets and changing consumer preferences, some manufacturing companies are more successful than others to achieve its goals profitably. As competition is becoming more severe and alternatives are being introduced rapidly, firms struggle for the right of market share and to gain competitive advantage over their rivals to brighten their future and one way to do that is forming a strategic alliance by developing a relation between two or more independent firms that agree to share resources to achieve some common objectives. Forming an alliance can save costs and give access to new markets, which otherwise is not possible for many firms. Therefore, several key factors for strategic alliance formation and its success are important to consider. If a company overlooks the critical process of intensive analysis, designing, managing and evaluation any strategic move while practicing alliance, it can bear unrecoverable loss. Along with...
The main objective of this study is to explore how social media marketing help brands when brands facings crises. Brand equity is a priceless asset of companies. We formulate that Social media is one of the powerful tools for creating... more
The main objective of this study is to explore how social media marketing help brands when brands facings crises. Brand equity is a priceless asset of companies. We formulate that Social media is one of the powerful tools for creating brand equity of business. A research shows that mostly owners of different businesses say that use of social media do miracles for their businesses. Social media consists of online web interactive tools such as Facebook, YouTube, Google plus, Twitter, Snap chat, Blogs, whats app, imo Etc. Through these tools companies interact with their customers to maintain positive relations with them and to become more close to customers. To support our research we use case study of Maggi brand in India. In order to accomplish the objective of the study we use Brand Asset Valuator model. The findings of our research shows that social media has positive effect on brand equity during crisis. We also find that where the social media services are not available there ar...
This paper examines the success in corporate sector through strategic management. In recent times world economy has witnessed a lot of dynamism and challenges. The success in corporate sector will depend on management’s recognition of the... more
This paper examines the success in corporate sector through strategic management. In recent times world economy has witnessed a lot of dynamism and challenges. The success in corporate sector will depend on management’s recognition of the following functions: analyzing the environmental changes, selecting the strategists, helping them to think creatively, setting objectives, establishing strategies to achieve objectives, assign responsibilities and implementing the strategies, measuring success and evaluating results. The comparison between the Eastern and Western corporate sector also helped in understanding the role of culture and environment in devising the strategy for the business organization. The paper also examines how proper implementation of the strategic management in a business organization can provide a solution to ailing corporate firm. The case study of PTCL revealed that a genuine application of strategic management by implementation of Corporate, Business and Functi...
Business Mergers are the key for both big and small business corporations. This research paper determines the factors resulting into merger failures and considering “Strategic Change Management” as a solution to the query by doing... more
Business Mergers are the key for both big and small business corporations. This research paper determines the factors resulting into merger failures and considering “Strategic Change Management” as a solution to the query by doing comparison of corporate strategy and cultures of mergers between Europe and USA through statistics. Factors that lead to merger failures are misgauging strategic fit, cultural clash, communication gap, weak leadership and economic crisis by providing clear vision, putting together leadership team, focused management on success and winning the people’s commitment we can solve this query. The research has proved that cross-border mergers are highly influenced by cultural differences. The strategic change management led by new CEO can help in saving a new merger from a failure.
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The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life... more
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on ...
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2 Abstract: This research is conducted to study various practices of CSR in governmental sector with Islamic republics. Islamic republics are those countries that wholly depend on Islamic values. There are basically four types of Islamic... more
2 Abstract: This research is conducted to study various practices of CSR in governmental sector with Islamic republics. Islamic republics are those countries that wholly depend on Islamic values. There are basically four types of Islamic republics registered under United Nations. They are Islamic Republic of Pakistan, Islamic republic of Iran, Islamic republic of Afghanistan and Islamic republic of Mauritania. Research is done on Pakistan, Afghanistan and Iran. The infrastructure of the governments varies among these countries but have similar Islamic values and consititution. The study depicts if governments use CSR practices for the welfare of the society or not. CSR activities are highly used in all sectors of the world. Sectors include business, non-business, profitable or non-profitable organization. Some examples are given to see the trends of CSR activities in governmental organizations with respect to their countries. The study shows that there are many activities, which ten...