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A Note on the Success of Media Investments: No Predictability, Pure Luck

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  • Martin T. Bohl
  • Thomas Ehrmann

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Suggested Citation

  • Martin T. Bohl & Thomas Ehrmann, 2016. "A Note on the Success of Media Investments: No Predictability, Pure Luck," CQE Working Papers 4816, Center for Quantitative Economics (CQE), University of Muenster.
  • Handle: RePEc:cqe:wpaper:4816
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    File URL: https://www.wiwi.uni-muenster.de/cqe/sites/cqe/files/CQE_Paper/CQE_WP_48_2016.pdf
    File Function: Version of February 2016
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    References listed on IDEAS

    as
    1. Brinja Meiseberg & Thomas Ehrmann & Julian Dormann, 2008. "We Don’t Need Another Hero – Implications from Network Structure and Resource Commitment for Movie Performance," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 60(1), pages 74-98, January.
    2. Shleifer, Andrei, 2000. "Inefficient Markets: An Introduction to Behavioral Finance," OUP Catalogue, Oxford University Press, number 9780198292272, Decembrie.
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