In e-commerce, striking the balance between customer acquisition and retention is crucial for long term success. Initially, businesses tend to allocate a higher budget for acquisition marketing, focusing on digital ads to build their customer base. This is reflected in a higher Customer Acquisition Cost (CAC). However, as the customer base expands, the emphasis gradually shifts towards retention marketing aiming to maximize the Lifetime Value (LTV) of each customer. Over time, this shift leads to a decrease in acquisition spending and an increase in retention efforts. The key is to strike a balance and not to choose one of the two.
InfoBahn
IT Services and IT Consulting
Mumbai, Maharashtra 226 followers
E-Commerce Platform | Build Your Store
About us
InfoBahn is an E-Commerce Platform that enables anyone to start an online store at small monthly fee rather than huge upfront costs.
- Website
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https://infobahn.io
External link for InfoBahn
- Industry
- IT Services and IT Consulting
- Company size
- 2-10 employees
- Headquarters
- Mumbai, Maharashtra
- Type
- Self-Owned
- Founded
- 2014
- Specialties
- WordPress, Web Hosting, Domain Names, Servers, Workshops On WordPress, WPEduVents, Web Designing, Websites, E-Commerce, and WooCommerce
Locations
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Primary
Get directions
Andheri Station West
513
Mumbai, Maharashtra 400058, IN