Artefact

[📽️ Watch the best moments of the #Artefact Adopt AI Summit and pump up the volume 🎶] in celebration of our 10th anniversary at Station F on June 5th, 2024, where we welcomed more than 2000 participants! 🌟 A heartfelt THANK YOU to everyone who contributed to making the #AdoptAI Summit an outstanding success! We brought together a panel of 80+ high-profile speakers from the #AI and business worlds to share their vision, insights, expertise, and use cases. We were especially honored by Jacques Attali's presence, who concluded our event with his visionary thoughts on a positive AI future. 🙌 Stay tuned for all the Adopt AI #replays available soon on adoptai.artefact.com, featuring the remarkable speakers who provided invaluable insights and expertise on #AItransformation and adoption. We will also publish them through the coming weeks on LinkedIn, among: - Christel Heydemann, CEO of Orange Group - Christophe Périllat, CEO of Valeo - Virginie Dominguez, Executive VP Digital, Data, and Information Systems at Servier - Christophe Fanichet, CEO at SNCF Voyageurs - Aurore Gaspar, Deputy Head of French Retail Banking Network at Societe Generale - Enrique Martinez, Group CEO of Fnac Darty - Octave Klaba, Founder & President of OVHcloud - Isabelle Fraine, Managing Director at Google Cloud France France - Arthur Mensch, CEO & Co-founder of Mistral AI - Hervé Montjotin, CEO of SOCOTEC - Stanislas Niox-Chateau, CEO & Co-founder of Doctolib - Jerome Bruhat, CEO of Robertet Group - Pierric Duthoit, Chief Digital Officer at Coty - Maxime Marembaud, Group Chief Data & Digital Officer at Sodexo 👉 Explore the full lineup of inspiring speakers here: https://lnkd.in/ep9ubgva 🙏 We are also sincerely thankful to our gold sponsors, OVHcloud and Google Cloud, whose support was crucial, to all our #TechPartners present at our #ExhibitionZone, which helped create a rich technological environment for all attendees: Amazon Web Services (AWS), Celonis, Contentsquare, Dataiku, Domino Data Lab, Hightouch, IBM, Kili Technology, Photoroom, Salesforce, Treasure Data, Twilio Segment. We also organized 4 sessions of #promptchallenges at our #GenAIAcademy during the day, engaging more than 200 participants in hands-on learning. 🎤 The #keynotes and #roundtables were filled with cutting-edge ideas and transformative insights into #AIadoption, showcasing the positive impact on both individuals and organizations. We hope you left feeling inspired and ready to champion #AIinnovation in your respective fields.  🥂 We wrapped up the summit with a delightful #networking session, complete with jazz music, a cocktail, and a champagne reception. Don’t miss out on the "best of" video showcasing the most memorable moments of Adopt AI 🤩

[Artefact x IBM | Vivatech 2024] Lors de l’édition 2024 de Vivatech, Jeremie Cornet-Vuckovic, Directeur Data Consulting chez Artefact, a présenté comment l’IA Générative révolutionne les services financiers, en mettant en avant le cas d’usage “Persona Generator” comme une avancée technologique majeure. 👉 Retrouvez l’intervention de Jérémie Cornet-Vuckovic ici : https://lnkd.in/e6tUxpVN ❓ Qu’est-ce que le Persona Generator développé par Artefact et IBM ?  Le Persona Generator est un outil révolutionnaire pour le secteur bancaire. Il agrège les données à grande échelle, permettant une compréhension et un engagement en temps réel avec les prospects. Cet outil aide les banques à valoriser leur capital de données pour mieux comprendre et cibler les clients, partager des insights précieux et garder un temps d’avance sur le marché. 💡 Quels sont les avantages pour les Clients B2B ?  En B2B, cela signifie des insights plus approfondis sur le comportement des clients, une analyse concurrentielle et des données enrichies pour des campagnes marketing plus efficaces. En intégrant les données bancaires, les entreprises peuvent adapter leurs stratégies marketing pour toucher la bonne audience avec le bon message au bon moment. L'IA générative permet également de partager des données anonymes en toute sécurité, contournant les contraintes réglementaires. Cela ouvre de nouvelles possibilités pour les banques, leur permettant de rester innovantes et compétitives. Merci à IBM pour sa confiance dans le développement de ce cas d’usage ! N’hésitez pas à nous contacter pour en savoir plus.  #IAGénérative #ServicesFinanciers #DataMarketing 

[🎬 Replay of the Opening Interview Christel Heydemann, CEO of the Orange Group, at the Adopt AI Summit by Artefact] by Charlie Perreau, journalist at Les Echos, a leading business and economic news in France. 📽️ Watch and get inspired by Christel Heydemann on the Vision stage: https://lnkd.in/eNJFXu6Q 📖 Read the REPORT of #AdoptAI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 As CEO of Orange, Christel has dynamically steered the Group’s strategic initiatives, particularly in harnessing #AI and #digitaltechnologies to redefine #telecommunications globally. Her prior experiences at Schneider Electric and Alcatel-Lucent underscore her commitment to transformative leadership and technological innovation. 🔎 With a 2023 revenue of €44.1 billion and a dedicated workforce of 137,000, Orange serves 298 million customers worldwide, demonstrating its scale and commitment to customer-focused innovations. 💡Key insights from the discussion between Christel Heydemann and Charlie Perreau: - AI and #network evolution: Adapting networks for AI involves long-term efforts, similar to the adaptation for video streaming, and requires a focus on low latency, real-time responsiveness, significant change in network design, and minimizing power consumption while maximizing efficiency. - #Environmental impact and goals: Orange aims for net-zero carbon emissions by 2040, focusing on #renewableenergy, reducing electricity consumption despite increasing network traffic, and decommissioning older networks. - Employee #training and job evolution: AI impacts all job roles, and requires comprehensive training and change management to ensure employees are prepared for new technologies and job transformations. - #Security and AI: AI enhances cybersecurity but also increases the potential for cyber attacks, requiring ongoing development and training in cybersecurity roles. - Internal AI use: Orange uses an enterprise #GenAItool for internal operations, that runs on OpenAI or Mistral, with widespread employee adoption, showcasing practical #AIapplications within the company. - Collaboration with #startups: Orange collaborates extensively with startups, providing #usecases, scaling opportunities, and investment support, particularly through Orange Venture and Orange Venture’s Capital Fund. - And much more to learn from Christel’s talk! 🗣 “We want to use AI to make our networks smarter, our employees more efficient, and, most importantly, to improve the experience of our customers,” says Christel. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47

🗞️ [Artefact article - The great data platform race: Why your AI strategy might be missing the mark] Discover the critical role of a robust data platform in successful AI implementations in this insightful article written by Harry Morphakis, Senior Director at Artefact UK. 👉 Read the full article on our blog: https://lnkd.in/e28T7tB6 Many companies invest in #AI without a strong #dataplatform, leading to inefficiencies and missed opportunities. The article highlights the importance of aligning #data strategies with business goals and fostering a data-driven culture. To truly capitalize on AI investments, organizations need to prioritize a strong #datafoundation and ensure seamless integration across various data sources. This approach not only supports advanced analytics but also enhances decision-making processes, driving sustainable growth and #innovation. 🚀 Explore Artefact’s key recommendations of the article: - Foundation First: A strong data platform is essential for AI success. - Business Alignment: Ensure your #datastrategy aligns with business objectives. - Data-Driven Culture: Foster a culture that supports data-driven decisions. - Avoid Common Pitfalls: Learn from common mistakes to avoid inefficiencies. - Scalable Solutions: Invest in scalable and flexible data solutions.

[🎬 Replay of the discussion with Octave Klaba, Founder and President of OVHcloud, at the Adopt AI #Summit by Artefact] on the cloud adoption of AI. Questions by Damien GROMIER, Partner at Artefact and CEO of Artefact Open Innovation. 👉 Watch and get inspired by the President of OVHcloud on the Vision stage: https://lnkd.in/eDwvaVJA 📖 Read the REPORT of Adopt AI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼  Octave Klaba is the founder and chairman of OVHcloud, a leading global cloud infrastructure provider offering web hosting, dedicated servers, and cloud solutions. He studied at Icam - Institut Catholique d'Arts et Métiers in Lille, where he developed his engineering expertise. In 1999 he founded OVH, which has grown to become one of Europe's largest cloud computing companies with numerous data centers worldwide. Octave Klaba is a strong advocate for European tech sovereignty, emphasizing the importance of independence from non-European cloud giants. Key insights from the discussion between Octave Klaba and Damien GROMIER: ✔ Cloud providers face challenges due to the rapid obsolescence of #hardware and the need for continuous innovation. So, you need to have a vision for 3 to 4 years ahead, considering when the hardware you invested in will become obsolete and the investments that this will entail. But the most important part is about the #customers. One must ask why a consumer uses AI. The answer is often to reduce costs. As cloud providers, it is therefore important to implement meaningful projects, improve others, and ensure that AI makes companies and people more efficient. ✔ Europe, particularly France, has the potential to excel in developing AI models and technologies. Klaba suggested leveraging Europe's engineering talent to create innovative, customer-centric AI solutions, possibly through #open-source models. ✔ OVHcloud is working on reducing AI inference costs and developing new #AIproducts. He stressed the importance of aligning technological advancements with customer needs and business profitability to ensure long-term success. ✔ One of the key points is to make AI accessible and easy to use, like on a smartphone that helps people #adopt it quickly. This simplicity proves that AI can be accessible to everyone, which is why there's so much excitement and hype around it today. As people find AI easy to use in their personal lives, big companies will also start using it for their businesses. 🗣 “AI is fundamentally changing how we interact with technology. It's about making AI accessible and practical for businesses and individuals alike, driving innovation and efficiency across all sectors,” says Octave Klaba. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

🎤 In this Data Coffee interview, Aleksandra Semenenko, Director of Data Science & Global lead on MMM at Artefact talks about #IncrementalityTesting and #MarketingROI and how to combine the two in your business strategy. 📽️ Watch her interview: https://lnkd.in/eZARaWBF 🎧 Listen to the podcast: https://lnkd.in/eR-x_5cy 🔎 Aleksandra explains that, unlike Marketing Mix Modeling (#MMM), Incrementality Testing is less demanding regarding resources and #data, allowing companies to start more simply. She uses the example of a large company with 25 different markets to show how Incrementality Testing can identify which marketing campaigns generate positive or negative ROI, enabling investment optimization. 💡 Watch the video and gain more insights: - Incrementality Testing is a tactical tool, focusing on short-term operations and allowing for quick adjustments. - MMM (#MarketingMixModeling) provides a long-term strategic view. - Incrementality Testing and MMM can work together in mature organizations, offering diverse and rich insights for improving business results. - Incrementality Testing promotes #agility by encouraging businesses to experiment with various marketing channels and tactics. - It allows for adjustments based on real-time feedback and performance. 🎯 Both MMM and Incrementality Testing provide valuable business insights, but while MMM is conducted once or twice a year for strategic planning, Incrementality Testing is ongoing, delivering immediate and actionable insights for operational teams. The #MROI (Marketing ROI) advanced model of Artefact, which encompasses the MMM methodology, is the key to maximizing marketing strategy impact and unlocking ROI growth. It helps businesses: 1️⃣ Allocate marketing and media budgets between geos, brands and channels, 2️⃣ Define the right mix across digital and offline channels. Scale campaign budgets on an ongoing basis. 👉 To learn more about MROI, read our Artefact Data Digest #newsletter: https://lnkd.in/e6R2erxS 

[🎬 Replay of the discussion with Brune Poirson, Chief Sustainability Officer & Executive Committee Member at Accor, at the Adopt AI #Summit by Artefact] on how to combine the use of AI and environmental transition. Questions by Lucie Marchais, Project Director at Artefact 3000. 👉 Watch and get inspired by Brune Poirson on the Society stage: https://lnkd.in/e8Xup75z 📖 Read the REPORT of Adopt AI with the replays & synthesis of all keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Brune Poirson, former Secretary of State for Ecological and Environmental Transition (2017-2020), is now the Chief Sustainability Officer at Accor. Poirson’s current mission is to guide Accor, a global hospitality company, toward a #sustainablemodel amidst accelerating climate change and social inequalities. Key insights from the discussion between Brune Poirson and Lucie Marchais: 🔹 For #sustainability, Accor must rethink its business model. As a leading #hospitalitycompany, it opens one hotel per day. The key challenge is shifting from a quantity-based to a quality-based model, transforming hotels into “third spaces” for work, meetings, and activities to optimize underutilized spaces. 🔹 Accor's sustainable operations focus on three areas: #waterconservation by replacing bathtubs with showers, shifting to less meat-based menus to #reducecarbon and water footprints, and promoting bicycles and trains over aviation through partnerships like the one with SNCF. 🔹 AI helps manage large environmental datasets, improve weather predictions, and enhance decision-making. It can forecast climate impacts, aiding industries in planning and adaptation, such as determining where and what type of housing to build. 🔹 For #foodwaste reduction, #AItools like connected scales help kitchens track and reduce waste by identifying patterns and improving menu planning. Predictive tools like “Full Soon” forecast guest numbers and preferences, enhancing efficiency and reducing waste. 🔹 AI enhances personalized guest experiences through advanced #chatbots, tailoring services like room temperature settings. It also frees hotel staff from repetitive tasks, allowing them to focus on #guestinteraction. Accor uses AI to accelerate employee training and development, empowering staff and providing career growth opportunities. 🗣 “Increasingly, we need to move away from mitigation but really to adaptation, and that's where adaptation is a real challenge and that's where AI can really help,” says Brune Poirson. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

[🎬 Replay of the keynote of Stanislas Niox-Chateau, CEO and Cofounder of Doctolib, at the Adopt AI #Summit by Artefact] on Building the healthcare we all dream of, thanks to AI. 👉 Watch and get inspired by Stanislas Niox-Chateau on the Vision stage: https://lnkd.in/eWRQdsJZ 📖 Read the REPORT of Adopt AI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 After a severe back injury ended his tennis aspirations, Stanislas pivoted to academics, graduating from HEC School of Management. He co-founded Doctolib in 2013, which quickly became a leader in #ehealth across Europe, dramatically improving how patients connect with #healthcare providers. The platform serves 380,000 healthcare professionals and attracts 80 million patient visits each month. Key insights from the keynote of the CEO of Doctolib: ✔ Niox-Chateau envisions a future where healthcare professionals have access to patient #data in the right context, enhanced #medicalknowledge, and more time for #patientcare. He emphasizes the importance of simple, smart tools to enable preventive care. ✔ He believes that technology can transform how practitioners innovate in their daily work, allowing general practitioners and specialists to treat more patients and handle broader #clinicalcases efficiently. ✔ AI and technology can transform passive, traditional consultations into more dynamic, engaging experiences, benefiting both professionals and patients. Digital #healthstartups play a crucial role in this evolution. ✔ Niox-Chateau emphasizes that technology should be easy to use and have a significant impact on the daily lives of healthcare professionals. #AI can amplify these changes, opening up new possibilities. ✔ At the outset, AI will support practitioners with administrative tasks, ensuring transparency and reducing the possibility of mistakes, thereby enhancing the overall efficiency of #healthcareservices. ✔ Niox-Chateau concludes by reinforcing the potential of technology and AI to change the lives of patients and professionals, encouraging the audience to embrace these innovations for a better healthcare future. 🗣 “I believe technology, amplified by AI, can have a systemic impact on health and the lives of professionals. We dream of healthcare professionals with patient data in the right context, enhanced medical knowledge, and more time for patient care, enabled by smart and simple tools for preventive care,” says Stanislas Niox-Chateau. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 📅 Save the date - on November 21st, join us at the AI for Health Summit at STATION F in Paris, where Doctolib will be present to explore the future of healthcare technology! ⚕ You can already book your pass: https://lnkd.in/ej3pUNa7 

[🎬 Replay of the interview of Isabelle Fraine, Managing Director at Google Cloud France, at the Adopt AI Summit by Artefact] on how the cloud accelerates AI adoption in large companies. Questions by Damien GROMIER, Partner at Artefact & CEO of Artefact Open Innovation. 👉 Watch and get inspired by Isabelle Fraine on the Vision stage: https://lnkd.in/e98wajH3 📖 Read the REPORT of #AdoptAI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN  💼 As Managing Director of Google Cloud France, Isabelle Fraine oversees strategic initiatives and regional operations. - With a technology and business management background, she has played a pivotal role in driving digital transformation for various organizations.  - Before joining Google, she held leadership positions in tech companies, where she specialized in #cloud computing and #AItechnologies. 💡 Key insights from the discussion with Isabelle: - Google Cloud prioritizes responsible AI, ensuring ethical use and building user trust. This includes addressing job impacts and emphasizing change management, rooted in openness and contributing to the open-source community. - Google Cloud’s infrastructure supports scalable AI applications securely and efficiently. This includes new sub-sea cables for global communication and proprietary GPUs and TPUs for optimized performance. - Isabelle advises companies to start their AI journey by identifying valuable and scalable use cases. Initial successes in these areas drive further AI adoption and investment. It’s crucial to involve the entire organization in the #AIadoption process. This inclusive approach can uncover unexpected and innovative ideas. Training and understanding AI’s capabilities and limitations at all organizational levels, especially executive committees, are essential for informed decision-making. - To foster widespread #AI adoption, Google Cloud emphasizes the importance of AI literacy across all organizational levels. By providing free #training and resources, they aim to demystify AI and empower employees to leverage its capabilities. This approach ensures #AIintegration is not confined to technical teams but is embraced by all departments, fostering a culture of innovation and collaboration. - Google Cloud is focused on expanding its ecosystem to support #AIinnovation further. They are investing in infrastructure and partnerships to create a robust environment for AI development and deployment. By enhancing their platform’s capabilities and fostering a collaborative ecosystem, Google Cloud aims to drive the next wave of AI advancements. 🗣 “It is important for us that people can familiarize themselves with the technology and train on it for free,” says Isabelle Fraine. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47

[Article - The Impact of #LGBTQIAPN+ Representation in Companies 📰] Understand how the #inclusion of LGBTQIAPN+ professionals can transform your company in our latest article: https://lnkd.in/esVYfAac 🌟 In this article, Paolo Gozdzink 🏳️🌈, Marketing Specialist at Artefact LatAm, shows how we are committed to #diversity and inclusion, especially in the technology sector. Find out how our initiatives are promoting a more inclusive and diverse workplace. In the article, we cover: 📈 Alarming #Data: According to a recent Google study, 71% of #AI companies do not have LGBTQIAPN+ individuals in #leadership roles. In 2024, this needs to change! 🌈 The Importance of Diversity: Diversity of thought and experience is essential for #innovation. Companies that do not value inclusion risk being left behind. 🤝 Artefact LatAm Initiatives: At #Artefact LatAm, 21% of our employees identify as LGBTQIAPN+. We have implemented affirmative hiring practices and have affinity groups that meet monthly to strengthen our internal bonds. 📊 Diversity Census: We monitor our progress with a census that measures gender, ethnic, racial, regional, neurodiversity, and psychiatric diagnostic diversity, using this data to create a dashboard tracking our diversity indicators. 📅 Strategic Actions: We set goals and KPIs with our leadership, developing strategic actions to achieve these goals. We produce monthly content for our newsletter and conduct sharings on diversity. 📢 Read our full article and see how LGBTQIAPN+ representation can drive innovation and progress in your company! #DiversityandInclusion #RepresentationMatters