What distinguishes true leaders in the sustainable business movement is their ability to drive in... more What distinguishes true leaders in the sustainable business movement is their ability to drive innovation by articulating a compelling vision for their business and monitoring performance relative to that vision - i.e., “How much closer to sustainability are we getting through our innovations and performance improvements?”
That simple question deserves a simple answer. Sustainability experts are good at describing how a business would perform if it were more sustainable. It is time that we put a stake in the ground and described how a company would perform if it were totally sustainable. That is, we need a gold-standard benchmark for a truly sustainable business.
A truly sustainable business creates positive financial, social, and natural capital. A gold-standard benchmark for a truly sustainable business includes key performance indicators (KPIs) with accompanying goals that clearly define what that visionary goal line looks like―so that we will recognize companies that have reached it when we see them.
[Since this report this work continues to evolve becoming the Future Fit Business Benchmark. For current details of this project in which I am still involved please see http://futurefitbusiness.org]
What distinguishes true leaders in the sustainable business movement is their ability to drive in... more What distinguishes true leaders in the sustainable business movement is their ability to drive innovation by articulating a compelling vision for their business and monitoring performance relative to that vision - i.e., “How much closer to sustainability are we getting through our innovations and performance improvements?”
That simple question deserves a simple answer. Sustainability experts are good at describing how a business would perform if it were more sustainable. It is time that we put a stake in the ground and described how a company would perform if it were totally sustainable. That is, we need a gold-standard benchmark for a truly sustainable business.
A truly sustainable business creates positive financial, social, and natural capital. A gold-standard benchmark for a truly sustainable business includes key performance indicators (KPIs) with accompanying goals that clearly define what that visionary goal line looks like―so that we will recognize companies that have reached it when we see them.
[Since this report this work continues to evolve becoming the Future Fit Business Benchmark. For current details of this project in which I am still involved please see http://futurefitbusiness.org]
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That simple question deserves a simple answer. Sustainability experts are good at describing how a business would perform if it were more sustainable. It is time that we put a stake in the ground and described how a company would perform if it were totally sustainable. That is, we need a gold-standard benchmark for a truly sustainable business.
A truly sustainable business creates positive financial, social, and natural capital. A gold-standard benchmark for a truly sustainable business includes key performance indicators (KPIs) with accompanying goals that clearly define what that visionary goal line looks like―so that we will recognize companies that have reached it when we see them.
[Since this report this work continues to evolve becoming the Future Fit Business Benchmark. For current details of this project in which I am still involved please see http://futurefitbusiness.org]
That simple question deserves a simple answer. Sustainability experts are good at describing how a business would perform if it were more sustainable. It is time that we put a stake in the ground and described how a company would perform if it were totally sustainable. That is, we need a gold-standard benchmark for a truly sustainable business.
A truly sustainable business creates positive financial, social, and natural capital. A gold-standard benchmark for a truly sustainable business includes key performance indicators (KPIs) with accompanying goals that clearly define what that visionary goal line looks like―so that we will recognize companies that have reached it when we see them.
[Since this report this work continues to evolve becoming the Future Fit Business Benchmark. For current details of this project in which I am still involved please see http://futurefitbusiness.org]