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By Michelle Manafy,
Editorial Director, DCN
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Weekly insights into the business of digital content
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By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon
A recent tour of The New York Times, Associated Press, Hearst, Complex Media, ProPublica and many other media organizations provided an in-depth snapshot of the biggest issues facing the media today and offered insights into some of the potential solutions publishers are exploring to address them.
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By James Colborn, Global VP, Data – Teads
Teads surveyed 555 publishers across 58 countries and found that only 32% of publishers are actively preparing for the cookieless advertising future. However, some organizations are taking proactive measures, which provides some useful insights no matter what your organization’s readiness.
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DCN Supporter Message
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Is your ad products portfolio ready to support the shift from programmatic to direct sold? Learn how Fortune.com partnered with Clipcentric to develop top selling ad formats than run flawlessly in any environment. Command higher CPMs, gain more control of ad inventory and features, and provide a better user experience with fewer, higher performing ads.
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By Suzanne S. LaPierre – Independent Media Reporter
Fewer people use AI tools than expected. Overall, younger people had higher familiarity with GenAI tools and were also more optimistic about future use and more comfortable with the use of GenAI tools in news media and journalism. This suggests that audience comfort may increase with familiarity over time.
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By By Andy Monfried, CEO & Founder – Lotame
While it’s easy, even understandable, for publishers to feel frustrated by Google's stop-start cookie deprecation process, it’s important to remember that every delay gives independent tech providers more time to advance their own identity solutions and gives publishers more time to experiment and test identity solutions.
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DCN Message
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Digital video is enjoying some well-deserved time in the spotlight and today’s media executives need to stay up-to-date on all the latest industry trends. Visit our video news section every day to find our coverage of the streaming video industry along with a curated list of the latest streaming video industry news from other trusted media brands.
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