11 Apr 2023

‘Unity Beat’ launched to celebrate 100 days until FIFA Women’s World Cup 2023™

The countdown to kick-off in the biggest women’s sporting event in the world is officially on, with today, Tuesday 11 April, marking 100 Days to Go until the ball starts rolling at the FIFA Women’s World Cup Australia & New Zealand 2023™.

To celebrate this exciting milestone, the tournament’s unique ‘Unity Beat’ will be unveiled at events in Sydney/Gadigal and Auckland/Tāmaki Makaurau, while the tournament’s Last-Minute Sales Phase will open at 12pm AEST, 2pm NZT, and 4am CET at FIFA.com/tickets.

The Unity Beat – a powerful chant that will be a sound and symbol to celebrate greatness throughout the tournament – will be an inclusive and consistent part of the fan experience at the first-ever 32-nation FIFA Women’s World Cup.

The Unity Beat captures the energy of the upcoming tournament and women’s football and was created with the inspiration and assistance of fans from Australia and Aotearoa New Zealand.

FIFA Secretary General, Fatma Samoura, said: “With just 100 Days to Go until the tournament kicks off, we are thrilled to be unveiling the Unity Beat, a sound that we believe will become synonymous with the FIFA Women’s World Cup Australia & New Zealand 2023™.”

“When the Unity Beat plays in each of the tournament’s nine welcoming host cities, fans from all over the world will know that’s it’s time to join in and create a truly unforgettable atmosphere. From the streets to the stadiums, the Unity Beat will be a call to action for supporters to unite and remember the one thing that has brought them all together – football.”

The FIFA Women’s World Cup Australia & New Zealand 2023 will take place from 20 July to 20 August 2023, with the opening match to feature New Zealand’s Football Ferns against 1995 winners Norway at Eden Park. The Final will be held at the tournament’s largest venue, Stadium Australia in Sydney/Gadigal, a month later.

Fans wishing to prepare for the Last-Minute Sales Phase can register for a FIFA Ticketing Account in readiness for on-sale, while supporters seeking more information about ticketing should visit FIFA.com/tickets – the only destination to secure tickets.

Single match passes start at just AUD/NZD $20 for adults and AUD/NZD $10 for children. Tickets in the Last-Minute Sales Phase will be sold on a first-come, first-served basis, and are subject to availability.

Ticket‑inclusive hospitality packages are currently on sale at FIFA.com/Hospitality, with offers still available for all 64 matches of the tournament.

FIFA Media Distribution: Media are advised that a range of content and assets will be available for editorial purposes from 11 April. These will be uploaded to the following links at the conclusion of Tuesday’s activities.

• 100 Days to Go VNR will be available here
• Photography (including imagery from events in Sydney/Gadigal and Auckland/Tāmaki Makaurau) will be available here

For earlier access, please contact [email protected]