Irina Kozlenkova
Michigan State University, Marketing, Faculty Member
- University of Missouri Columbia, Marketing, Graduate Studentadd
- Marketing Strategy; Relationship Marketing, Interorganizational Relationships, Marketing, Business Administration, International Business, Strategy (Business), and 16 moreBusiness, Market Research, International Marketing, Marketing Strategy, Management, International Studies, Marketing Research, Marketing Management, Resource-based view, Business to Business Marketing, Fairness, Geert Hofstede’s “Model of Cultural Dimensions”, Procedural fairness, Interorganisational Relationships, International Relations, and Research Methodologyedit
- View my research on my SSRN Author page: http://ssrn.com/author=2253223 Irina V. Kozlenkova is an assistant professor of marketing at the Eli Broad College of Business a... moreView my research on my SSRN Author page:
http://ssrn.com/author=2253223
Irina V. Kozlenkova is an assistant professor of marketing at the Eli Broad College of Business at Michigan State University. She received her doctorate degree in business administration with a focus on marketing from the University of Missouri. She has also earned a Master of Science degree in management and an MBA. Prior to receiving her PhD degree, she worked in international joint ventures sourcing suppliers for a Russian auto manufacturer who has built numerous foreign vehicles, including Chrysler, Mercedes Benz and Volkswagen.
Driven by her industry experience, Irina's research interests focus on business-to-business relationships and cross-cultural marketing challenges. Additionally, she investigates strategic marketing issues applied in a services context with a particular interest in the healthcare industry. Ultimately, she hopes her research will positively impact organizations, consumers and society. Her research has been published in the Journal of the Academy of Marketing Science and the Journal of International Marketing. She has also presented her research at various national and international conferences that focus on cutting-edge marketing research. She has taught classes in services marketing, marketing management and international marketing at both undergraduate and graduate levels.edit
Research Interests:
This paper synthesizes five decades of supply chain-related research from premier managerially oriented marketing journals and provides a state-of-the-art integration and forecasting of where the field is heading. Such a review identifies... more
This paper synthesizes five decades of supply chain-related research from premier managerially oriented marketing journals and provides a state-of-the-art integration and forecasting of where the field is heading. Such a review identifies where the field of supply chain management (SCM) has been, where it is, and where it is likely to go within the domain of marketing. Importantly, our paper involves a strategic discovery of the anchoring of SCM thought in marketing. A prominent feature of this paper is a set of takeaways, delineated from the cross-section of SCM literature bases (marketing channels, logistics, purchasing, and operations management) that will facilitate the development of the topic of SCM in marketing. These takeaways serve as agenda setters for future research and potential applications of SCM in marketing. Overall, we contribute to the marketing and SCM literatures by (1) reviewing the breadth of the most impactful literature on SCM that is directly connected to the field of marketing, (2) summarizing the state-of-the-art of the SCM in marketing literature, and (3) forecasting via a series of integrated takeaways what research is needed and where the SCM in marketing is likely to progress.
