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Harmen Oppewal
Harmen Oppewal is Professor and former Head of the Department of Marketing in the Monash Business School, Monash University, Australia. His research centres on modelling and understanding consumer behaviour in retail and services contexts. He published in leading journals in marketing and retail, but also in planning, tourism and transportation. He is a regular reviewer across these areas and is on several editorial boards. Current research topics include assortments, channel and destination choice, preference formation and decision making processes, pricing, store atmosphere, place attachment and visualisation effects. Projects often involve behavioural experiments but other projects adopt interpretative, survey or modelling methods.
Further details see https://research.monash.edu/en/persons/harmen-oppewal
Further details see https://research.monash.edu/en/persons/harmen-oppewal
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