GivingTuesday 2018: How To 'Give Where You Live' In Brooklyn

BROOKLYN, NY – As the rush of Black Friday, Small Business Saturday and Cyber Monday's frantic shopping comes to a close, holiday spenders will be asked to use their money for another reason: helping those in need. The world's largest day of charitable giving, #GivingTuesday, will kick off the morning of Nov. 27, with a local twist for those in Brooklyn.

This year, Brooklyn-based charities will work toward a $1 million goal by encouraging residents to "Give Where They Live" during the 24-hour response to retail holidays. More than 150 organizations across the borough have signed up for the #BrooklynGives campaign, started by the Brooklyn Community Foundation.

Some contributions might even get a boost from the foundation and #BrooklynGives' sponsors – National Grid, Santander Bank, Sugar in the Raw, Cleary Gottlieb and Industry City – which will underwrite donations throughout the day. Brooklyn Community Foundation will give a $100,000 match for 20 organizations that are finalists for its annual "Spark Prize."

"This campaign makes it easy to discover and support effective and inspiring organizations right in our own backyards, while participating in the largest single day of giving in the world, Giving Tuesday," said Cecilia Clarke, the foundation's CEO and president.

Brooklynites can find a list of charities on the campaign's website, where they can give from midnight until 11:59 p.m. on Tuesday.

The foundation will also host a kick-off event from 8 to 10 a.m. Tuesday morning at National Grid's Auditorium, found at 1 Metro Tech in Downtown Brooklyn. The "pep rally meets TED talk" will feature three panels and of local civic and nonprofit leaders, moderated by NY1 Inside City Hall host Errol Louis, activist Heather McGhee and New Lab founder David Belt.

Seattle Seahawk Earl Thomas Surprises Boys & Girls Club members for #GivingTuesday in 2014. (Photo by Paul Conrad/ Getty Images for Stringer)