Senior lecturer at the University of Alicante’s Department of Communication and Social Psychology, with a six-year research activity period recognized by the Spanish Committee for Research Activity Assessment (CNEAI). Second-cycle undergraduate degree in Media Studies (Advertising and Public Relations) from the Complutense University of Madrid. Ph.D. in Sociology from the University of Alicante (2009). 14th Blas Infante Award (2010) for Studies and Research on Public Administration and Management from the Andalusian Institute for Public Administration (IAAP). Her main lines of research are concerned with public and institutional communication, integrated communication strategy, experiential marketing, and creative and innovative event management.
