Concepción Román is a Full Professor at the Department of Applied Economic Analysis at the University of Las Palmas de Gran Canaria. She is an active researcher at the Institute of Tourism and Sustainable Economic Development. She is the Head of the Research Group "Tourism and Transport", and has authored or co-authored more than 100 peer-reviewed papers and book chapters in her area of expertise, Discrete Choice Analysis in Tourism and Transport. She has also taught numerous international courses in her field.