We manage the fulfilment process for you.

Fulfilment by Amazon (FBA) is a service where Amazon will take care of storing, packing and shipping your products, handling customer support and returns.

When you sign up for FBA, you will first need to pack and ship your products in bulk to one of our fulfilment centres.

FBA also has special programmes for specific types of products that fit your business, such as FBA Small and Light, Pan-European Fulfilment by Amazon, Fulfilment by Amazon Subscribe & Save, Multichannel Fulfilment and FBA Heavy and Bulky.

Selling on the Amazon store with FBA can be very profitable. Your sales may achieve a boost of up to 35%* as a result of free faster delivery — something customers love.

Yes, FBA is a good option for beginners with small or medium enterprises.

Over 225,000 European small and medium enterprises and brands sell on Amazon, and many of them use Amazon FBA to access Amazon's world-class customer service and returns, along with other advantages, such as automatic Prime eligibility. These benefits can help their businesses scale quickly.

Learn more in our beginner's guide to selling on Amazon.

What you can sell on FBA depends on the brand, product and category. Some products are open to all sellers, while others may require a professional seller account.

Check out the list of restricted products and products that are not eligible for FBA. For selling branded products that are protected by copyright, patent or trademark, you either need to be the owner of the business or an authorised distributor. To sell refurbished or preowned items, you need to qualify to sell on Amazon Renewed.

"Fulfilment" refers to the entire process of receiving, storing, selecting, packing and shipping orders to customers, including returns or exchanges.

To fulfil an order, you can opt for in-house fulfilment, third-party fulfilment, Fulfilment by Amazon (FBA) or Multi-Channel Fulfilment.

The FBA New Selection programme makes the launch of new products on FBA more accessible by offering free storage, free removal and free returns processing of your new-to-FBA ASINs. In addition, brand owners who complete Brand Registry can take advantage of a monthly discount of 10% on average for their sales of branded ASINs. If you're a new seller, you'll be enrolled in the programme automatically if you create your first shipment to our fulfilment centres within 90 days of listing your first buyable ASIN.

The FBA New Selection programme makes the launch of new products on FBA more accessible by offering free storage, free removal and free returns processing of your new-to-FBA ASINs. In addition, brand owners who complete Brand Registry can take advantage of a monthly discount of 10% on average for their sales of branded ASINs. If you're a new seller, you'll be enrolled in the programme automatically if you create your first shipment to our fulfilment centres within 90 days of listing your first buyable ASIN.

FBA is Fulfilment by Amazon and FBM is Fulfilment by Merchants. In FBA, Amazon handles the complete fulfilment process for you, whereas with FBM, the merchant (you) is responsible for storing, packing, shipping and delivering products to customers.

A FBA seller is any e-commerce business that sells products through an Amazon store and is registered with the Fulfilment by Amazon (FBA) programme.

For Fulfilment by Amazon sellers, Amazon takes responsibility for fulfilment and operations, while the sellers are responsible for selecting their products, sending their inventory to Amazon Fulfilment Centres and ensuring that the inventory is always up to date.

Watch this video to learn how you should label, pack and ship your first FBA shipment to prepare your products in the best possible way.

Once your products are shipped to the FC, you can track their progress on the Shipping Queue page under the Shipments tab. The shipping statuses are:

• Checked-in: your shipment has been delivered to the fulfilment centre but has not yet been registered.
• Registered: your shipment has been moved from the facility yard to the dock door and is ready to be unloaded.
• Receiving: scanning of the shipment's units and identification labels is in progress and it will be available for
sale once it has been processed.
• Closed: all shipment units are successfully received. If your products were in transit to a fulfilment centre before the shipment was closed, your shipment will still be received. However, do not ship inventory from a closed shipment, as this could result in overuse charges and the inventory not being received correctly by the fulfilment centre.

Fees vary, depending on the FBA services you choose:
1. Fulfilment fees are charged per unit sold and include packing, shipping, handling, customer service and returns.
2. Monthly inventory charges are based on inventory at Amazon Fulfilment Centres.

Amazon estimation tools, such as the Revenue Calculator, the Fee Review Report and Inventory Management will help you to estimate your Fulfilment by Amazon fees.

No, Amazon can't fulfil all Prime orders.
For products that don't work well with Amazon FBA, like those that don't sell quickly or where demand is difficult to predict, there is Seller Fulfilled Prime. This is a programme that is available to Amazon Prime members, allowing them to ship orders directly from their warehouse or storage location.

With FBA, Amazon offers customer service and manages the returns of all your FBA orders on your behalf.

Returns: when a customer returns a product and it is sent back to a fulfilment centre, the condition of each product is evaluated to determine if it is suitable for sale or not. If it is suitable for sale, it will be returned to your inventory and will once again be available for purchase. If it is not suitable for sale, we'll evaluate who caused the damage and determine if you qualify for a refund.

Refunds: a refund is a credit to the customer for all or part of the cost of a purchased product. In some cases, customers receive a "non-returnable refund", which means that the customer is not obliged to return the product to the fulfilment centre, but will still benefit from the credit. Some products that aren't eligible for return may be eligible for a refund.

Once you have shipped your products to an EU fulfilment centre, we will store your inventory in our fulfilment centres within the EU countries that you have enabled for this purpose in order to meet anticipated customer demand. We'll distribute your inventory across these countries at no additional cost. You can track your Pan-European FBA offers with all your standard reports and tools.

Pan-European FBA will only be activated for a product if two conditions are met:
1) You have created an FBA offer that is active across all European Amazon stores that are listed as mandatory in the Pan-European FBA inventory.
2) You have shipped your products to an EU fulfilment centre and have enabled inventory placement in at least two of these countries: Germany, France, Italy, Spain or Poland. Belgium and the Netherlands are currently not available for Pan-European FBA inventory.

This programme allows FBA sellers with an EU account to store their inventory in local fulfilment centres and manage orders from other EU stores, maximising inventory control and flexibility. You must meet the following requirements to be able to sell between the UK and the EU through Remote Fulfilment:
• Access to UK and EU stores in your Seller Central account
• Have shipping programmes and export settings activated for fulfilment between the EU and the UK, all EU stores must be activated for export (Germany, Italy, France and Spain). If you have more than one account in the EU, each account must be managed separately.

The manage excess inventory tool from FBA helps you track listings that have excess inventory and provides you with information to take appropriate action, as well as suggestions for improving inventory performance. It helps you evaluate demand, product costs, seller contributions and price elasticity. It also identifies problems that may be affecting the sales of your product and provides you with options to sell your inventory.

The FBA direct sell-through rate is the number of units sold and delivered in the last 90 days divided by the average number of units in stock. The average number of units in stock is obtained by taking snapshots of the inventory levels on the specific day in question, as well as 30, 60 and 90 days prior to that day.
Your Manage Inventory Health Report on Seller Central shows your recommendations to improve your Sell-Through Rate.

A listing can be stranded if it wasn't created correctly in the first place or if it's deleted. If this happens, it starts accruing storage fees but is not available for sale because the listing isn't active.

Your performance is measured by the percentage of your FBA inventory units that cannot be purchased on Amazon at this time. This is called the "stranded inventory percentage".

The FBA restock tool helps you keep track of the number of products you have in stock so you can meet customer demand by suggesting what products to restock, how many to order and when to ship them.
This intelligent optimisation tool helps you predict when you should restock, taking into account the variable costs of your items, expected revenues and future demand. Recommendations allow you to get the best return on your inventory investment by maintaining the right amount of stock.

The excess inventory percentage is the percentage of FBA inventory units that are in excess or have more than 90 days of supply.
Excess inventory or aging inventory has a negative impact on the Inventory Performance Index, which is a way of measuring the performance of your inventory over time.
Your score on this index shows how you manage your FBA inventory. Your performance dashboard helps you find ways to increase sales, reduce costs and track key performance metrics.

The in-stock rate records how successfully you keep popular products in stock.
It only includes FBA products that have been sold in the last 60 days. It does not include unsold products or seller-fulfilled products (i.e. products for which you are responsible for storage, packing and shipping).

In Seller Central, this metric is displayed on the inventory dashboard and is updated daily. An in-stock rate of 90–100% is considered good.