Own and unlock the value of your customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation
Define and track rich, granular first-party and zero-party behavioral data from any source, including web, mobile, server-side, AI agent, or IoT devices. Snowplow's highly scalable architecture allows you to collect billions of events daily in your own infrastructure, controlling costs and maximizing current tech stack investments.
Deploy privately to your own cloud for full data ownership and operate within a governed environment where data security and compliance are prioritized, ensuring that your data is protected and managed according to industry standards. Gain instant access to real-time data, allowing for agile decision-making and immediate responses to emerging trends or issues.
Snowplow provides a powerful foundation for advanced data modeling and enrichment. Collect, manage, and operationalize structured and unstructured behavioral data for AI and BI use cases, from predictive analytics to personalized customer experiences and real-time operational insights.
Power hundreds of data projects with ready-to-use behavioral data delivered in real time to your own warehouse, lake, or real-time stream.
Snowplow enables teams to collect rich, high-quality behavioral data across all digital platforms with dedicated data product and privacy tooling.
Collect behavioral data from web, mobile and more with ease using Snowplow’s out-of-the-box and custom tracking to power your AI projects or understand customer behavior.
Control the quality of every event with Snowplow’s dynamic schema and real-time data monitoring.
Our data product tooling simplifies the process of designing and documenting your tracking. Easily generate and implement custom tracking, and version your events for seamless deployment.
Seamlessly unify and enrich your data to power real-time data applications in your warehouse, lake or stream.
Enhance any event with over 15 unique enrichments like PII pseudonymization, or add your own custom third-party sources.
Unify and deliver all your tracked events in a single unified event table, no complex joins need to start using your data.
With Snowplow's event streaming and partner integrations, send your enriched events to any downstream destinations to power real-time analytics, prediction or customer experience.
Snowplow’s behavioral data is modeled and ready to use out-of-the-box or use our Data applications to instantly deliver value.
Unlock valuable insights from your Snowplow data using our pre-built data applications. Gain immediate insights for your business with pre-configured visualizations and reports.
Focus on unlocking insight from your data with our series of out-of-the-box data models with advanced features including identity resolution, sessionization and deduplication.
Seamlessly session and cross-platform identity stitching with multiple identities tied to every event and our Unified Data Model.
Senior Manager - Analytics
Data Engineer
Head of Engineering (Data & Platform)
We’ll explore practical methods to reduce churn, predict user departures, and personalize user experiences, ensuring your product meets and exceeds user expectations. Discover how AI-driven recommendations can enhance user engagement and satisfaction.
October 10, 2024 10 AM EDT, 3 PM BST
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