AI and other emerging tech might be getting the lion’s share of headlines (and investment), but retail companies can’t afford to overlook the humans at the heart of their business. And not just the consumers they’re trying to sell to.
Well-trained, committed frontline workers are key to a retailer’s success, but that’s proving more and more elusive. With a worker attrition rate of about 60 percent, retailers are essentially replacing more than half their staff every year. That’s a lot of churn.
In this fireside chat, Christine Tutssel, co-founder of Axonify, Michael Appel, managing director and head of retail practice, Getzler Henrich and Associates, and Lauren Parker, director, Fairchild Studio discuss why investment in staff onboarding, training, development, communications and retention must come from the top, and how AI and technology can really make an impact.
Watch the fireside to learn:
- Why staff and management turnover is so high today
- What Axonify’s survey of 300 frontline managers revealed
- How technology like Axonify’s tool can better foster management and frontline connections to make associates more successful
- How managers use the Axonify tool to train front-line employees about retail theft
- If retail leaders have the tools and tactics to tap into the business success that frontlines can drive
This conversation is also part of The SKU View, a fireside chat series on Retail Rx, a business hub for essential retail industry news, insights and perspectives.
