Size class

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Animated Optimus Prime toys of different size classes. From left to right: Legends Class, Activators, Deluxe Class, Voyager Class, and Supreme Class.

Size class is how Hasbro categorizes the size and production resources allotted to a toy. Toys of the same size class tend to have the same number of plastic parts, paint applications, and gimmicks. The logic behind size classes is simple: retailers can order a case of toys, knowing exactly how much they will sell for and exactly how much shelf space they will occupy. Each size class corresponds to its own suggested price point, or MSRP. The actual price found in stores may vary - Walmart and Target might differ by a few cents, and online retailers may increase the price to cover shipping costs.

The names of the size classes, their actual size, and their pricepoints have changed over time, due to marketability trends, inflation, the price of oil, and other outside factors.

The Transformers

Since it was a patchwork of products gathered together from multiple unrelated toylines, the original The Transformers toyline did not feature the modern size classes we know today. As information on how much the original toys sold for back in the '80s is limited, the only real "size classes" back then were based on whether a toy came carded (including smaller toys such as Mini Vehicles, Mini-Cassettes or combiner limbs) or boxed (consisting of medium to large Transformers and giftsets of smaller toys).

Beast Wars

Beast Wars had five size classes.

• Basic, the cheapest at US$5.
• Deluxe, at US$10. This was one of the strongest performing price points, and nearly all future retail lines would feature product in the Deluxe price range.
• Mega, at US$15. Toys of this size were often shelfwarmers.
• Ultra, at US$20. Only eight toys were sold at this price point.
• Super, at US$30. This size class contained only one toy, Optimal Optimus.

Basic and Deluxe were sold on cards for many years after Beast Wars' conclusion. Toys in larger size classes are still sold in boxes.

These size classes were also used in the concurrent Animorphs line.

Beast Machines

Beast Machines continued Beast Wars' size classes, but increased the price of Basic to US$7.

Supreme was introduced as a US$40 size class. Cheetor was the only Supreme in this line; a Supreme Optimus Primal toy was planned to be in this line, but was moved to Robots in Disguise. Both of these supreme class designs featured electronic lights and sounds. Supreme Optimus Primal even featured speech by voice actor Garry Chalk.

Two additional size classes, Deployers (US$5) and Beast Riders (US$10) would turn out to be short-lived. The size of Ultra toys was increased while maintaining the price.

Robots in Disguise

Robots in Disguise used the Beast Machines size classes, though the Basic price point was once again lowered to US$5. However, most of the toys at this price point were either Spychanger two-packs or redecoed Generation 1 combiner limbs, making them somewhat smaller and less intricate than previous lines' Basics (a notable exception is the recolor of Obsidian, which was sold for less than the original version).

Robots in Disguise also had three Mega-priced multipacks of smaller figures (the three smaller Predacons, a trio of recolored Beast Machines Basics as Autobots, and the recolored Laser Cycles).

Several of the line's toys ran afoul of the differences between US and Japanese packaging policies. The Team Bullet Train toys were individually packaged as Megas, despite being smaller than the usual members of that size class. The near-Basic-sized Wedge was sold as a Deluxe.

Armada

The Armada toyline renamed or repurposed all the existing price points:

• Mini-Con, at US$6.50 replaced the Basic price point, with 3-packs of Mini-Cons.
• Super-Con, at US$10 replaced the Deluxe.
• Max-Con, at US$20 replaced the Ultra. All Max-Cons had electronic sound effects.
• Giga-Con, at US$25. All Giga-Cons (except for Tidal Wave) featured electronic lights and sounds.
• Super-Base, at US$40 replaced Super, but used the Supreme price point. The only figure of this class was Optimus Prime, who featured an infrared-activated automatic transformation gimmick, as well as lights and sounds.
• "Unicron" was in his own class using the Supreme size, at US$50. He had lights, but no sounds.

The old US$15 price, previously used by the Mega size class, was effectively discontinued, taken up by roleplay toys like the Star Saber and the Dark Saber.

Universe (2003)

The original Universe line reused the Beast Wars Deluxe and Ultra (the latter at US$20) size classes.

After the Universe line as such had effectively ended, repackaged Energon (and even later, Cybertron) toys were sold on Universe cards as discount chain exclusives, divided into the price points Basic (US$5) and Deluxe (US$8).

Alternators

The Alternators line was unique in that it only consisted of a single price point (US$20). This was owed to the uniform scale of the line at 1:24, as well as the fact that all the toys from the line were based on licensed vehicles.

Some retailers actually listed the toys under the "Mega" price point, but this designation was never officially used by Hasbro. In fact, there was an official "Mega Alternators" assortment of sorts, which consisted of shrinkwrapped two-packs consisting of two individual toys (mostly limited to shelfwarmers such as Smokescreen, Side Swipe, or Windcharger), available for the price of a single Alternators toy exclusively at Toys'R'Us.

Hasbro later replaced the original mass retail Alternators assortment with a second one, which remained at the original one's price point. In the case of Alternators Optimus Prime, Hasbro reportedly accepted a smaller profit margin (since the toy was more expensive to produce than other Alternators toys) so they could still sell it at the US$20 price point.

Energon

Energon took a somewhat random approach to size-class naming. The second pack-in catalog introduced the size class range as:

• Energon, at US$7
• Combat, at US$10
• Mega Combat, at US$20. All Mega Combat (and the subsequently renamed Mega Class) figures featured sound effects.
• Commanders, at US$25. Commanders had lights and sounds depending on the figure.
• Leaders, at US$40. Leaders featured both lights and sounds.
• Unicron was given no size class - US$50.

The third catalog explicitly referred to the price points as

• Energon Class
• Combat Class
• Mega Class (a renamed US$20 Mega Combat class, not to be confused with the old Beast Wars/Beast Machines/Robots in Disguise-era US$15 Mega class)
• Command Class
• Leaders Class
• Omega Supreme was given no size class.

The fourth and final catalog continued using the terms originated by the third (although each of the combiner teams has its own double-page spread, and the individual members have no price points listed, even though the limb and torso bots shipped as part of the Energon and Combat Class assortments, respectively), but finally listed Omega Supreme as Supreme Class.

Cybertron

Cybertron changed the naming of some size classes, but retained others:

• Legends of Cybertron, at US$3, with tiny market six-aimed figures.
• Mini-Con Class, at US$5 was added for the Mini-Con two-packs.
• Scout Class, at US$7
• Deluxe Class, at US$10
• Voyager Class, at US$20. Sound effects were dropped from all but four figures in this size class. Vector Prime, Leobreaker, Crumplezone and his remold Dark Crumplezone retained their sound effects gimmick.
• Ultra Class, at US$25. Ultra class toys had lights and sounds.
• Leader Class, at US$40. Leader class figures featured lights and sounds, and (except for Metroplex) featured several Cyber Key gimmicks.
• Supreme Class, at US$50. Supreme class figures had lights and sounds, with several different Cyber Planet Key gimmicks. Primus featured an Omega Lock accessory gimmick that was essential for his transformation.

Classics

Classics kept the Deluxe and Voyager classes, renamed as:

• Legends, at US$4 - Legends of Cybertron repaints, raised $1 in price.
• Mini-Con, at US$7, in three-packs again, replacing the Scout Class price point.
• Classic Deluxe, at US$10.
• Classic Voyager, at US$20.

Movie

Transformers, the toyline based on the 2007 live-action movie, retained many size classes from before:

• Legends Class, at US$4.
• Scout Class, at US$7.
• Cyber Slammers, at US$8. A cutesy subline aimed at younger children.
• Deluxe Class, at US$10.
• Fast Action Battlers, at US$10. A gimmick-based subline.
• Voyager Class, at US$20. Continuing on from the standards set in Cybertron and Classics, Movie Voyagers featured no electronics unless they were redecos of toys from previous lines.
• Ultra Class, at US$25. (Consisted of two Toys"R"Us exclusive Cybertron redecoes.)
• Leader Class, at US$40. The Leaders featured electronic lights and sounds, usually attached to a spring-loaded Automorphing gimmick.

The Supreme class was dropped. The Scout Class, which consisted entirely of redecos of toys from the Energon and Cybertron toylines, was exclusively available at Target stores in the US, but was sold at mass retail in Europe and Canada. A standalone US$90 Ultimate Bumblebee figure was released.

Animated

The Transformers Animated toyline has the following size classes:

• Activators, at US$8. Toys in this assortment feature an automatic transformation gimmick.
• Bumper Battlers, at US$10. Toys that transform upon colliding with something, like the previous Cyber Slammers, but with audio effects.
• Deluxe Class, at US$10.
• Voyager Class, at US$20.
• Leader Class, at US$40. Features electronic lights and sounds, including speech samples voiced usually by the actors from the cartoon.
• Supreme Class, at US$50. Only Roll-out Command Optimus Prime was released in this price point. It features electronic lights and sounds, including speech samples voiced by David Kaye.

Legends Class toys of the Animated cast were released as part of the Universe toyline.

Universe (2008)

The 2008 Universe toyline had the following size classes:

• Legends Class, at US$4.
• Deluxe Class, at US$10.
• Voyager Class, at US$20. Most toys in this assortment were redecos and retools of Cybertron toys, which had their sound effects removed and the battery compartments riveted shut, owing to budget changes in this price point between their original manufacture and release in Universe.
• Ultra Class, at US$25. All-new Ultra class figures featured lights and sounds.
• Supreme Class, at US$50. This size class consisted solely of the Toys 'R' Us exclusive repackaged Armada Unicron.

Revenge of the Fallen

Revenge of the Fallen was fairly similar to the first movie's toyline, with the addition of the Human Alliance and Supreme Combiner classes, as well as the prices jumping up a few dollars. Due to competition between mass retailers, Deluxe and Voyager were often marked down to around $10 and $20 respectively to drive sales to those stores.

• Legends Class, at US$5.
• Scout Class, at US$8.
• Deluxe Class, at US$13.
• Voyager Class, at US$22.
• Human Alliance, at US$30.
• Leader Class, at US$45.
• Supreme Combiner, at US$100. Consisted solely of the dog-sized Devastator toy.

Transformers (2010)

The 2010 Transformers toyline is basically a broader extension of the movie toylines, and follows their (approximate) size classes. The toyline is split between the Reveal the Shield and Hunt for the Decepticons subline imprints. The two imprints sometimes used different prices for the same size class, so they've been abbreviated to RtS and HftD for simplicity.

• RtS Legends Class, at US$3.99
• HftD Legends Class, at US$4.99
• Activators, at US$7.99
• HftD Scout Class, at US$7.99
• RtS Scout Class, at US$9.99
• Deluxe Class, at US$12.99
• Voyager Class, at US$22.99
• Human Alliance, at US$29.99
• Leader Class, at US$44.99
• Ultra Class, at US$59.99

The toyline also featured a variety of VS Sets, containing figures of various size classes and exclusive to several stores. These ranged in price from US$14.99 to US$26.99, with one UK exclusive at £26.99.

Power Core Combiners

The Power Core Combiners toyline released concurrently with Generations and Transformers (2010) toylines. It contained only two size classes.

• Commander 2-Pack, at US$9.99
• 5-Pack, at US$19.99

After most stores had long gotten rid of Power Core Combiners, Walmart released Black Friday bonus packs of a 5-Pack combiner team with a Commander 2-pack taped to the side. Each pack was sold for US$10.

Dark of the Moon

Dark of the Moon divides the toys into two major categories. The Cyberverse line contains Legion (previously Legends) and Commander (replacing Scout, but slightly smaller and less complex) size classes and transforming playsets which come with either a Legion or Commander class figure. The MechTech line includes Deluxes class figures and above, with the new addition of Basic figures to the Human Alliance subset. Due to the inclusion of the large MechTech weapons with Deluxe, Voyager and Leader figures, they are slightly smaller than those of the same size class in previous lines.

• Legion Class, at US$5.
• Commander Class, at US$8.
• Human Alliance Basic, at US$10.
• Deluxe Class, at US$13.
• Cyberverse Action Set, at US$15.
• Voyager Class, at US$20.
• Cyberverse Playset, at US$24, consisting solely of the Cyberverse Ark playset.
• Human Alliance, at US$35.
• Leader Class, at US$45.
• Ultimate, at US$75, consisting solely of the Ultimate Optimus Prime toy.

Prime

The Prime toyline started with the 'First Edition' line released in November 2011, and continued into the 'Prime: Robots in Disguise' 2012 line. Continuing to use the Legion, Commander, Deluxe and Voyager size classes at their previous price points, it also adds a 'Vehicle Class' consisting of a Cyberverse transforming playset and Legion-class figure, a 'Weaponizer' class for larger-than-Voyager figures with pop-out weaponry in both modes, and a 'Maximus' class for figures that transform into Cyberverse-scaled battle stations / powered armor suits.

• Legion Class, at US$5.
• Commander Class, at US$8.
• Deluxe Class, at US$13.
• Vehicle Class, at US$20.
• Voyager Class, at US$22.
• Weaponizer Class, at US$30.
• Maximus Class, at US$35.

Generations

Original line

The original Generations toyline ran from 2010 to 2011 and contained only Deluxe class figures at US$12.99.

Fall of Cybertron

The Fall of Cybertron toyline added new Legends and Voyager classes. The new Legends class comprised solely of Deployer figures to accompany the line's Voyager class Soundwave.

• Legends Class, at US$10.99
• Deluxe Class, at US$14.99
• Voyager Class, at US$22.99

Thrilling 30

The Thrilling 30 toyline was centered around a new toy in a class of its own: Titan class Metroplex. It also saw the incorporation of a new Leader class, solely inhabited by Jetfire.

• Legends Class, at US$9.99
• Deluxe Class, at US$12.99
• Voyager Class, at US$29.99
• Leader Class, at US$44.99
• Titan Class, at US$124.99

Prime Wars Trilogy

Combiner Wars

The Combiner Wars subline imprint featured a new gimmick: Deluxe, Voyager, and some Legends class figures could be assembled into a larger Combiner.

• Legends Class, at US$9.99
• Deluxe Class, at US$14.99
• Voyager Class, at US$22.99
• Leader Class, at US$44.99
• Collection Packs, at US$99.99 (exclusive to online retailers)
• Titan Class, at US$149.99

Titans Return

Combiner Wars transitioned smoothly into the Titans Return toyline, which debuted with more gimmicks: all Deluxe, Voyager, and Leader class figures were packaged with a Headmaster-style Titan Master partner, all of which are completely interchangeable. Additionally, all Voyager and most Leader Class figures are Triple Changers.

• Titan Master Class, at US$4.99
• Legends Class, at US$9.99
• Deluxe Class, at US$16.99
• Voyager Class, at US$24.99
• Leader Class, at US$44.99
• Titan Class, at US$149.99

Power of the Primes

As the fifth subline imprint of Generations, the Power of the Primes toyline essentially combines the gimmicks of the last two subline imprints. Combination joints are reintegrated into figures, and Voyagers and Deluxes are packaged with a pair of feet or a hand, respectively. Additionally, the Titan Masters have been reworked into Prime Masters, small figures intended to represent the sparks of the Primes.

• Prime Master Class at US$6.99
• Legends Class, at US$9.99
• Deluxe Class, at US$16.99
• Voyager Class, at US$24.99
• Leader Class, at US$44.99
• Titan Class, at US$149.99

Studio Series

Like previous movie lines, Studio Series contains three main categories; Deluxe, Voyager, and Leader. Voyager-sized figures with additional accessories are sold under the Leader price-point due to the cost of the extra plastic.

• Deluxe Class, at US$19.99
• Voyager Class, at US$29.99
• Leader Class, at US$49.99
• Deluxe Multi-Pack, at US$29.99, contains a Deluxe figure with mini accessories or figures.
• Deluxe Class 2-pack, at US$39.99, Consists solely of the Bumblebee Then & Now 2-Pack.
• Bumblebee Retro Multi-pack, at US$59.99
• Devastator Gift set, at US$259.99

Starting with its Wave 13 in 2021, Studio Series would be affected by brand-wide price increases. The line also saw the introduction of Core Class in 2022, effectively similar to the prior Legends Class.

• Core Class, at US$10.99
• Deluxe Class, at US$22.99
• Voyager Class, at US$31.49
• Leader Class, at US$52.99

Wave 16 in 2022 would see another widespread price increase.

• Core Class, at US$11.99
• Deluxe Class, at US$24.99
• Voyager Class, at US$33.99
• Leader Class, at US$55.99
• Transformers Movie 1 15th Anniversary Multi-pack, at US$141.99

War for Cybertron Trilogy

War for Cybertron: Siege

The War for Cybertron: Siege toyline continues and expands the structure used by the Studio Series line.

• Battle Master Class, at US$4.99
• Micromaster Class, at US$9.99, consisting of two-packs of Micromasters.
• Deluxe Class, at US$19.99
• Voyager Class, at US$29.99
• Weaponizer Pack, at US$29.99. The only release in this price point in Siege is the Centurion Drone Weaponizer Pack. ​
• Leader Class, at US$49.99

The "Leaders" of Siege turned leaders into a price point of Voyagers with additional accessories. There were other "Leaders" that were based on height, but from here on out there were lots of "Leader-voyagers".

• Reconnaissance Team 3-Pack, at US$69.99, unique to the Refraktor Reconnaissance Team 3-Pack.
• Seekers 3-Pack, at US$79.99
• Commander Class, at US$79.99
• Titan Class, at US$159.99

War for Cybertron: Earthrise

War for Cybertron: Earthrise uses mostly the same setup as Siege.

• Battle Master Class, at US$4.99
• Micromaster Class, at US$9.99
• Deluxe Class, at US$19.99
• Voyager Class, at US$29.99
• Leader Class, at US$49.99
• Commander Class, at US$79.99
• Titan Class, at US$159.99

War for Cybertron: Kingdom

Once again, War for Cybertron: Kingdom continues the structure of its predecessors, although it saw a line-wide price increase in later waves. The chart below displays the new prices. The line eschewed Micromasters and Battle Masters in favor of Core Class, which is functionally the same as the Legends Class.

• Core Class, at US$9.99
• Deluxe Class, at US$22.99
• Weaponizer Pack, at US$29.99, the second release in this class is Tricranius Beast Power.
• Voyager Class, at US$31.99
• Leader Class, at US$52.99
• Commander Class, at US$79.99
• Titan Class, at US$169.99

Store-exclusive "Battle Across Time" two-packs were released at US$47.99 and US$52.99.

Legacy

Transformers: Legacy continues the structure set by Kingdom. Beginning with its Wave 2, the line saw price increases for every class. The chart below displays the new prices.

• Core Class, at US$11.99
• Deluxe Class, at US$24.99
• Deluxe Class Weaponizer, at US$31.49, consisting of Red Cog.
• Voyager Class, at US$33.99
• Leader Class, at US$55.99
• Commander Class, at US$89.99
• Titan Class, at US$199.99

The store-exclusive "Wreck 'N Rule Collection" included two two-packs of Deluxes, released at US$44.99.

The Doom n Destruction Collection consists of two two-packs with the bugs at US$54.99 while Breakdown and Windsweeper is at US$62.99.

Age of Extinction

The Age of Extinction toyline was split into two different series. One series was known as "Robots in Disguise" which featured gimmicky toys such as the "Power Battlers" which are successors to the "Fast Action Battlers", "One-Step Changers" which convert in one easy step, "Dino Sparkers" which are unarticulated and non-transforming figures of Autobots riding non-transforming Dinobots who can generate sparks by being pulled back, "Flip and Change" figures which transform by being flipped over themselves, a "Smash and Change" Optimus which converts when smashed into the ground, a "Mega One-Step Bumblebee" which transform in one step but is the size of a "Leader Class" figure, and a 22 inch tall electronic "Stomp & Chomp Grimlock" which also converts in one step. The second series was a Generations series specifically for Age of Extinction which included "Deluxe Class", "Voyager Class", and "Leader Class" figures. The line also included "Legion Class" figures and two packs with both "Legion Class" and "Scout Class" figures exclusive to Wal-Mart. One last class is "Evolution Two-Packs" containing Age of Extinction versions of figures and redecos of older figures made to represent the past version of a character. Evolution Two-Packs are exclusive to Toys'R'Us.

• Legion Class, at US$4.97 (Exclusive to Wal-Mart)
• One-Step Changers, at US$9.99
• Legion Class and Scout Class Two-Packs, at US$11.87 (Exclusive to Wal-Mart)
• Dino Sparkers, at US$12.99
• Deluxe Class, at US$14.39
• Power Battlers, at US$14.99
• Deluxe Evolution Two-Packs, at US$16.99 (Exclusive to Toys'R'Us)
• Flip and Change, at US$19.99
• Smash and Change, at US$26.09
• Voyager Class, at US$29.99
• Mega One-Step, at US$29.99
• Voyager Evolution Two-Packs, at US$39.99 (Exclusive to Toys'R'Us)
• Leader Class, at US$46.99
• Stomp & Chomp, at US$79.99

Rescue Bots

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Robots in Disguise (2015)

The 2015 Robots in Disguise toyline steps the Legion class up a bit in price and adds a Mini-Con size class where it formerly was. It also adds a new Warrior class, the first to use that name. The toyline draws heavily on the Age of Extinction toyline, including the return of classes such as Stomp n' Chomp and One-Step Changers. The line also introduces a new Crash Combiner gimmick, where two figures in altmode can be plugged (or crashed, if you prefer) into one another, springing out a combined robot form.

• Mini-Con, at US$4.99
• Legion Class, at US$5.99
• One-Step Changers, at US$9.99
• VS Set, at US$11.99 (Exclusive to Toys'R'Us)
• Warrior Class, at US$14.99
• Crash Combiners, at US$14.99
• Mini-Con 4 Pack, at US$17.99
• Activator Combiners, at US$19.99
• Three-Step Changers, at US$19.99
• Mini-Con Deployer, at US$19.99
• Mega One-Step Changers, at $US29.99
• Decepticon Island Showdown, at US$39.99, consisting solely of the Decepticon Island Showdown set.
• Super Three-Step Changers, at US$49.99
• Robots in Disguise Collection, at US$49.99, consisting solely of Robots in Disguise Collection set. (Exclusive to Target)
• Stomp n' Chomp, at US$79.99

Transformers Authentics

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The Transformers Authentics toyline comprises kid-oriented evergreen toys. It exists entirely outside the preexisting size class nomenclature.

• "Bravo" assortment, at US$5
• "Alpha" assortment, at US$10
• Titan Changers, at US$10

Cyberverse

The 2018 Cyberverse toyline contains several new gimmicks, including "Action Attack" attacking mechanisms, "Spark Armor" accessory vehicles that partsform into armor, and "Battle Call" voice-activated commands. The toyline's three subline imprints (Power of the Spark, Battle for Cybertron/Bumblebee Cyberverse Adventures, and Battle Call) liberally reuse previous size class names, although with little correlation to their previous incarnations.

• Scout Class, at US$7.99
• One-Step Changers, at US$9.99
• Warrior Class, at US$14.99
• Battle Class, at US$14.99
• Ultra Class, at US$19.99
• Deluxe Class, at US$19.99
• Elite Class, at US$24.99
• Trooper Class, at US$24.99
• Ultimate Class, at US$29.99
• Battle Base, at CAD$39.99, consisting solely of the Optimus Prime Battle Base Trailer. (Exclusive to Toys'R'Us in Canada)
• Officer Class, at US$49.99
• Roll & Change, at US$49.99
• Roll & Combine, at US$26.99

Size class chart

Class names, organized by toyline and approximate United States Dollar (USD) price point:

At this point, many prices went up a dollar or two. We break the chart here for clarity.