ID5.io

📢 Breaking News: ID5 is proud to share that it has successfully closed its Series B funding round, securing an impressive $20 million investment. This investment is the largest to date in the identity space and validates ID5's role in propelling the industry forward at this pivotal moment. Strategic investors like Sir Martin Sorrell's S4S Ventures and TransUnion joined existing investors Progress Ventures, Seventure Partners, 360 Capital Partners, AXIO Capital, and Aperiam Ventures to support ID5 in growing its privacy-first advertising identity service. To learn more about this funding round, our investors, and ID5's plans for growth check out this article from Lara O'Reilly O'Reily of Business Insider . Learn More > https://ow.ly/7yjv50Rb8W9

😔 And just like that, another week at Cannes has come and gone. But the one thing we can always look forward to at the end of it all is a Terence Kawaja hilarious parody video. 😎He summed it up perfectly there was lots of pitching in the street and the rosé was flowing. Until next year Cannes! ID5 is also proud to support Team Dayā ( दया) by participating in this year's video. Team Daya is a group of your friends from the advertising & technology industries who are building primary schools in some of the most impoverished places in the world. If you enjoyed the video consider making a donation to this worthy cause. https://lnkd.in/dVNYVZDM

👀I spy with my eagle...Chaka Khan in Cannes! We finished up Day 3 with a sensational performance from the Queen of Funk herself at FreeWheel's Neon Oasis Party. ⏳Things are slowly winding down in Cannes but don't worry there is still plenty left to see and enjoy. Why not join Business Insider's CMO Daily Insider to hear from women driving industry change? Or join VideoWeek to watch the England vs. Denmark match this evening? ✅ Check out ID5's Cannes Guide for today's full list > https://ow.ly/Ij4E50Sm9Ql

😮💨 Wow, is it just us or is our time at Cannes flying by? I guess the saying is true time flies when you're having fun. Here's ID5's Day 2 recap. We started the day with Mathieu Roche joining Media.Monks for panel on Measuring Business Impact on Emerging Platforms in the Age of AI. After that, we had a stellar view of the Olympic torch passing our apartment during lunch, carried by the award-winning actress Halle Berry. We ended the day with Caitlin Borgman joining OpenX and Anthony Katsur from IAB Tech Lab for a panel on how to demand more from media partners. ⏳Make the most of your time with ID5's 2024 Cannes Guide > https://ow.ly/Eh7c50SkA5l

✅ On to day two of Cannes, but first let’s do a quick recap of yesterday. First up, ID5’s Chief Commercial Officer, Caitlin Borgman took the stage alongside Sara Vincent of Utiq, Supriya Dev-Purkaystha (She/Her) from Microsoft, Alexandra Jarry of Adform, and industry expert Zuzanna Gierlinska. Later in the day ID5’s VP of Product Davide Rosamilia discussed CTV and audience data with Bérangère Degni-Rezé of Rakuten, Tiffany SS Lee from Quantcast, Robert Turnbull from Samsung Ads and William Ullstein of YouGov. 🪢Stay in the loop with ID5's 2024 Cannes Guide > https://ow.ly/Eh7c50SkA5l

😎 ID5's team has made it to Cannes! The sun is shining and we're ready to dive straight in. What are you most looking forward to this week? ✅ Not sure where to start check out ID5's 2024 Cannes Guide > https://lnkd.in/d4_9FKFC

😟 According to recent survey conducted by Taboola, 75% of advertisers aren't ready for Google's cookie phaseout. This doesn't have to be the case, there are effective options available for advertisers and publishers to take advantage of today. 🧩Interoperability is probably the best strategy to get advertisers to leverage cookieless alternatives, said Mathieu, ID5 CEO. 🤝ID5 partnered with Optable a software-as-a-service data management and collaboration platform. The collaboration integrates ID5 into Optable’s real-time Identity Resolution solution, allowing publishers to increase the addressability of their audiences using the ID to augment private identity graphs. Read more about how interoperability is reshaping digital advertising > https://ow.ly/8t9x50ShJrz

⏳The countdown to Cannes is on! Have you mapped out your week yet? Check out ID5's 2024 Cannes Guide recently updated with events from Business Insider, dentsu, Kantar, and more! https://ow.ly/qG0G50ShJvl

🎙️Breaking news! Today ID5 and Optable announced our partnership to to enhance audience addressability and revenue growth for publishers and marketers. What else does this partnership offer? 💰 Enhanced Addressability for Publishers: Publishers using ID5 can now increase audience addressability and revenue through new collaborative tools. 🤝 Data Clean Rooms for Advertisers: Both agency and in-house advertisers can execute data clean room collaborations using the ID5 framework, ensuring data is used responsibly. 🍪 Future-Proofing Against Cookie Deprecation: As cookies become obsolete, this partnership offers a sustainable solution for effective advertising in a first-party, data-focused environment. ✅ Check out the press release to learn more> https://ow.ly/2Rcb50SfkXQ

☀️It's June 17th, you've just landed in Cannes the night before. The sun is shining, and you're brushing elbows with the biggest advertising players. You're headed from one amazing event to next. ⌚You check your schedule, next up is a meeting with ID5. 😎Life is good. Request a meeting now: ttps://ow.ly/qVkv50Sf7IN Mathieu Roche Caitlin Borgman Valbona Gjini Davide Rosamilia Nael Osseiran Will Spring Ian Vazquez Morwenna Beales