We can't wait to welcome you to the Festival of Marketing this October! Get ready for a day filled with 90+ speakers who will share their knowledge on effectiveness in action, navigating trends, the future marketer and delivering for customers To check out the full agenda, click here: https://ow.ly/hHE750SEjGC
Marketing Week
Book and Periodical Publishing
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
About us
Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, we provide news, trends, intelligence, jobs and networking opportunities to the most senior marketing professionals.
- Website
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http://www.marketingweek.com
External link for Marketing Week
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1978
- Specialties
- Marketing and Advertising
Locations
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Primary
79 Wells Street
London, W1T 3QN, GB
Employees at Marketing Week
Updates
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The fast food chain, which plans to create more than 24,000 jobs across the country with the opening of 200 new restaurants, will trial smaller format stores this year and ‘Drive to’ outlets with a car park, small seating area and no drive-through https://lnkd.in/eY4A-9tv
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Dr Mandy Crawford-Lee fears there’s a “real risk” marketing training may not emerge as one of the government’s skills priorities when compared to engineering, science or the green economy. Despite criticisms of the existing system, she argues the Apprenticeship Levy has had “considerable success” in delivering an all age, all levels programme that supports the UK economy and drives social mobility https://lnkd.in/egiGkD8h
Universities ‘concerned’ skills levy could harm marketing apprenticeships
marketingweek.com
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Coty looks to ‘advocacy marketing’ to ‘re-ignite’ brands The beauty giant describes its “multi-faceted” influencer strategy as a major point of differentiation, as marketing continues to drive “outperformance” https://lnkd.in/eWXrdcCM
Coty looks to ‘advocacy marketing’ to ‘re-ignite’ brands
marketingweek.com
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Former marketing boss takes over as CEO of Nestlé Laurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment https://lnkd.in/eHh3wwPY
Former marketing boss takes over as CEO of Nestlé
marketingweek.com
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Peloton is set to further reduce its marketing spend while steering away from heavy promotions, marking a strategic shift in response to ongoing financial challenges. https://lnkd.in/eKhCCynV
Peloton cuts marketing investment by 19% amid strategic shift and turnaround battle
marketingweek.com
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In an excerpt from their book, Tim Hoskins and Brett Townsend explore the development of qual research and why it shouldn’t be a choice between System 1 and System 2 https://lnkd.in/eGB4jmGr
System 1 and System 2 aren’t in competition – they are equal partners
marketingweek.com
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In just 6 weeks, the industry's most ambitious marketers will be coming together at Marketing Week's Festival of Marketing for a full day of learning, inspiration and unparalleled insights. Don't miss your chance to join the industry's biggest brands on Thursday 3 October at The Brewery, London to engage in this unique learning environment that will leave you feeling inspired, informed and motivated. Whether you're a seasoned CMO or an ambitious manager, you can immerse yourself in the ever-evolving world of marketing by joining us for this unforgettable experience. Festival is a sell-out event with limited availability remaining, so take a look at our top 10 reasons to attend, and secure your pass today! https://lnkd.in/e72mpsRm
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Consumers’ sentiments around their personal finances are improving, while sentiments around the general UK economy are on the decline, according to August’s GfK Consumer Confidence Index https://lnkd.in/ehEYT4qj
Consumers show sharp contrast between views on personal versus national finances
marketingweek.com
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Inside Sports Direct’s restructured marketing team and updated strategy: Ger Wright, managing director for sport at Frasers Group, is now responsible for marketing alongside chief customer officer David Clark https://lnkd.in/e7Erxatm
‘Evolving in the right way’: Inside Sports Direct’s restructured marketing team and updated strategy
marketingweek.com