Onward Agency

Struggling with fresh social media content ideas? 🤔 Here are 10 quick tips to keep your feed engaging: 1️⃣ Behind-the-scenes: Showcase how things are made or your team in action to humanise your brand. - 2️⃣ User-generated content: Share posts from your customers featuring your products for authentic engagement. - 3️⃣ Polls & questions: Ask for your audience’s input to boost interaction. - 4️⃣ Throwbacks: Share a ‘Throwback Thursday’ post, celebrating a past milestone or a brand memory. - 5️⃣ Customer testimonials: Post reviews or feedback to build trust. - 6️⃣ How-tos or tips: Share valuable advice relevant to your industry. - 7️⃣ Fun facts: Surprise your audience with interesting or lesser-known facts about your business or products. - 8️⃣ Seasonal posts: Connect with your audience by celebrating holidays or seasonal events. - 9️⃣ Giveaways: Create excitement and increase your following by hosting a giveaway. - 🔟 Live updates: Go live to interact in real-time, whether it’s for a Q&A or product demo. Creativity and consistency are key to success! 💡📱 #SocialMediaTips #ContentIdeas #DigitalMarketing #AudienceEngagement #Mailchimp #SocialStrategy

🚀 Case Study Highlight: Bathroom Point and Onward Agency Success! Transforming digital footprints is what we do best, and our work on Bathroom Point is a testament to that! 🛁✨ What we achieved: Significant Revenue Growth for a New Brand ✅ 1100% Return on Ad Spend 📈 ✅ £19 Cost Per Acquisition 💷 ✅ 4% Conversion Rate 🔄 Our integrated approach to SEO and PPC for Bathroom Point not only accelerated their market entry but the handcrafted bespoke website also established a robust foundation for continuous growth. Read the full case study: https://buff.ly/3z6pqqc Big thanks to Bathroom Point for trusting us with their ecom journey. Ready to elevate your digital presence? Let's chat! 💬 https://buff.ly/3XnuoZb #DigitalMarketing #PPCSuccess #SEOStrategy #CaseStudy #WebDevelopment #OnwardAgency #BathroomPoint #MarketingResults #DigitalTransformation

🎊Here’s how we hit a new milestone for one of our clients. Aka the best feeling ever. And then immediately raised targets for next month. I’ve tried to give a brief overview of what’s we’ve been doing below But if you know, you’ll know there’s tons of work that goes into it and tons more to do. 🍀 Ellie Beesley has been incredible running Meta on this account. “Ellie magic” is code for optimisations she can explain far better than I can. In short the channel has been flying under her watch. We will come back and share more detail later 🫡 - Need help growing your business? We are here - Onward Agency https://getonward.agency (Also thank you to all the kind people that referr us. I’d like to do more to market the business but everyone keeps sending us new business! Will send you all a card at Christmas 😂🙏🏿)

🎨 Simon Landrein's Quirky Spin on Apple Olympics 🏅 Simon Landrein brings a quirky twist to the usual Apple style with his vibrant illustrations for the Olympics. Bold colours and playful characters give a fresh spin on sports! #ParisOlympics #SimonLandrein #Apple #ArtAndDesign #Advertising image source pocko.com

🎯 How to Plan Your Marketing Campaigns: A Realistic Guide 🎯 - Planning a marketing campaign can feel overwhelming, but breaking it down into manageable steps can make all the difference. Here’s how to get started: - 👉 Set Clear Goals: Define what success looks like—whether it’s boosting brand awareness or driving sales. 👉 Know Your Audience: Identify who you’re targeting to tailor your messaging effectively. Budget Wisely: Outline your campaign’s financial plan, ensuring every pound spent contributes to your goals. 👉 Create a Timeline: Schedule key milestones to keep the campaign on track. 👉 Choose the Right Channels: Focus on the platforms where your audience is most active. 👉 Launch and Monitor: Roll out your campaign, then track performance and adjust as needed. - Successful campaigns don’t happen by chance—they’re carefully planned and executed. Ready to get started? 🚀 Contact Onward Agency https://buff.ly/3M5UdpZ #MarketingTips #CampaignPlanning #DigitalMarketing

🚀 Unlock the Power of Keyword Planning!🔑 Some traditional SEO practices are still vital in today's digital marketing world, and at the core is keyword planning, which determines your website's visibility. Here’s how you can get started: How to Plan Your Keywords: 1. Brainstorm Ideas: Start by listing terms related to your business. Think about what your customers might search for. 2. Use Tools: Platforms like Google Keyword Planner and SEMrush are invaluable for identifying high-traffic keywords. They offer insights into search volumes, competition, and trends. 3. Analyse Competitors: Look at what keywords your competitors are targeting. This can give you an idea of what works and gaps you can fill. 4. Map Your Keywords: Organise keywords by grouping them into themes or categories. This helps in creating focused and relevant content for each group. 5. Integrate & Monitor: Incorporate chosen keywords naturally into your content. Monitor performance and adjust your strategy based on what’s working. Use these tools to get started 📘 Google Keyword Planner: https://lnkd.in/e6WtB5yh 📘 SEMrush Keyword Mapping Guide: https://lnkd.in/e3Bx9H_u Or get in touch with one of our marketing experts at Onward Agency to boost your marketing strategy: https://lnkd.in/eQ9NjYmK #SEO #KeywordPlanning #DigitalMarketing #ContentStrategy #GoogleAds

The hardest part of any business is repeatably getting new customers. I see so many businesses under investing in marketing and advertising. I’ve seen big companies not try something because of “attribution” and small companies with the exact same budget as 3 years ago despite rising CPC’s and CPM’s. You’ve proven to yourself you can reliably acquire customers through these channels, why are you standing on the hose. Go for it. A few of my friends have started and are running businesses and aren’t even aware of the tools and platforms that are available today to reach new customers. I’m only saying this stuff because I want yours and their businesses to grow and be as profitable as possible. Onward is doing great, we haven’t had to really use what we know just yet. But we will absolutely be using these very tools and platforms for our own fun stuff later on 😈

🚀 2024 Google Ads Benchmarks Revealed! 🚀 Half of 2024 has gone by, and here are some Google Ads benchmarks and trends 📈 👉 Overall Trends: Significant increases in key metrics for most industries. 👉 CPC: Average cost-per-click has increased for 86% of industries, showing the growing competitiveness. 👉 Conversion Rates: There's a notable rise in conversion rates, especially in the finance and e-commerce sectors.a 👉 CTR: Click-through rates have seen a steady increase, indicating more effective ad targeting and engagement. 📊 Industry Insights: Finance: Leading with the highest conversion rates. E-commerce: Impressive growth in both CTR and conversion rates. Healthcare: Despite higher CPC, the industry shows robust performance in conversions. Ready to start running your Google ads? Talk to us at Onward Agency. https://lnkd.in/dRpSWHcf #DigitalMarketing #GoogleAds #MarketingTrends #PPC #SEO #2024Benchmarks

🔍 We've been asked about integrating Shopify with Google Shopping lots of times... 🛍️ So here’s a quick guide: 𝟭. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝘁 𝗖𝗲𝗻𝘁𝗲𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁. 🔘 Visit the Merchant Center and sign up with your Google account. 🔘 Verify your website and set up shipping and tax information. 𝟮. 𝗨𝗽𝗹𝗼𝗮𝗱 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗮𝘁𝗮 𝗳𝗲𝗲𝗱. 🔘 Use Shopify’s built-in Google channel or a third-party app to generate your product feed. 🔘 Ensure all product details (titles, descriptions, images) are accurate and updated. 𝟯. 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 𝘆𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. 🔘 Connect your Merchant Center account to Google Ads. 🔘 Set up your Shopping campaign, choosing between Performance Max for automated targeting or Standard Shopping for more control. Transform your online presence with Onward. Speak to one of our experts today! https://lnkd.in/eQ9NjYmK #Ecommerce #Shopify #googleshopping #onlinemarketing

Shameless plug Bexmedia Video & Motion Graphics - are very good at anything and everything to do with video. They haven't slipped me a fiver to say this either. They came in to help us film some top secret content (so secret my BTS shots are useless) Was already impressed with their work from the videos I've seen but now even more so. Also they've worked with some of the biggest brands in the UK 😆 Couldn't recommend them enough. Great team - https://bexmedia.net/