Onward Agency

🚀 2024 Google Ads Benchmarks Revealed! 🚀 Half of 2024 has gone by, and here are some Google Ads benchmarks and trends 📈 👉 Overall Trends: Significant increases in key metrics for most industries. 👉 CPC: Average cost-per-click has increased for 86% of industries, showing the growing competitiveness. 👉 Conversion Rates: There's a notable rise in conversion rates, especially in the finance and e-commerce sectors.a 👉 CTR: Click-through rates have seen a steady increase, indicating more effective ad targeting and engagement. 📊 Industry Insights: Finance: Leading with the highest conversion rates. E-commerce: Impressive growth in both CTR and conversion rates. Healthcare: Despite higher CPC, the industry shows robust performance in conversions. Ready to start running your Google ads? Talk to us at Onward Agency. https://lnkd.in/dRpSWHcf #DigitalMarketing #GoogleAds #MarketingTrends #PPC #SEO #2024Benchmarks

🔍 We've been asked about integrating Shopify with Google Shopping lots of times... 🛍️ So here’s a quick guide: 𝟭. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝘁 𝗖𝗲𝗻𝘁𝗲𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁. 🔘 Visit the Merchant Center and sign up with your Google account. 🔘 Verify your website and set up shipping and tax information. 𝟮. 𝗨𝗽𝗹𝗼𝗮𝗱 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗮𝘁𝗮 𝗳𝗲𝗲𝗱. 🔘 Use Shopify’s built-in Google channel or a third-party app to generate your product feed. 🔘 Ensure all product details (titles, descriptions, images) are accurate and updated. 𝟯. 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 𝘆𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. 🔘 Connect your Merchant Center account to Google Ads. 🔘 Set up your Shopping campaign, choosing between Performance Max for automated targeting or Standard Shopping for more control. Transform your online presence with Onward. Speak to one of our experts today! https://lnkd.in/eQ9NjYmK #Ecommerce #Shopify #googleshopping #onlinemarketing

Shameless plug Bexmedia Video & Motion Graphics - are very good at anything and everything to do with video. They haven't slipped me a fiver to say this either. They came in to help us film some top secret content (so secret my BTS shots are useless) Was already impressed with their work from the videos I've seen but now even more so. Also they've worked with some of the biggest brands in the UK so they probably don't need me to say this😆 Couldn't recommend them enough. Great team - https://bexmedia.net/

🚀What 2024 brings for Shopify! 🛍️ Canadian e-commerce giant Shopify has just made a major announcement at their biannual product event, unveiling a range of new AI-powered tools designed to help businesses of all sizes thrive in the digital marketplace. 𝗞𝗲𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 👉Enhanced Image Generation Tool: Now accessible on mobile devices, this feature allows users to enhance marketing images directly from their phones. 👉Sidekick Expansion: Shopify’s AI chatbot, Sidekick, is now available to thousands more merchants, offering insights and assistance on customer behaviour. 👉AI-Powered Product Categorisation: This new tool automatically suggests the best categories for products, streamlining the listing process. 👉AI-Suggested Customer Chat Replies: Merchants can now get AI-generated suggestions for responding to customer queries, while retaining full control over the final response. These updates are part of Shopify’s broader initiative to enhance its platform, with over 150 updates designed to help merchants scale seamlessly. 🚀📈 Despite economic challenges, Shopify remains a leader in e-commerce innovation. Analysts from J.P. Morgan highlight that Shopify’s investment in R&D ensures it remains at the forefront of e-commerce technology, with plenty of growth potential ahead. Stay ahead in the e-commerce game with Shopify’s latest tools and partnerships! Learn more and get started today: https://lnkd.in/ep8JQRrW #Ecommerce #Shopify #AI #BusinessGrowth #Innovation #DigitalTransformation

Just for fun... ✨✨ Magical Mashup Alert! 🧙♂️✨ What if "Harry Potter" met Pixar? TikTok user lunaa_slytherin sprinkled some AI magic and created a whimsical slideshow, imagining our favourite wizarding world in the enchanting style of Pixar animation! 🌟 From Hogwarts letters to sorting hat ceremonies, the slideshow captures the charm of Pixar, complete with button noses and rosy cheeks. 🎨 Despite some quirks (Ron in glasses, and oops, Harry's eyes are brown, not green!), fans went wild for this spellbinding creation! 🚀 Fans demanded more, and lunaa_slytherin delivered! 💬 Commenters begged for a Pixar Voldemort and Draco Malfoy, and guess what? The wizarding world got a Pixar makeover! 🌈✨ Dumbledore, Snape, scenes from "The Prisoner of Azkaban" and "The Chamber of Secrets" — the magic keeps coming! 🔮✨ While Neville and Luna are still awaiting their transformation, and some Order of the Phoenix members are AWOL, the positive vibes have the digital creator ready to whip up more enchanting mashups! 🎉👀 💫 Can Pixar's whimsy handle the darker tones of "Harry Potter"? lunaa_slytherin set the mood with the emotional "Up" theme, proving these mashups are a match made in magical heaven! 🏰🎈 Check it out 👉 https://lnkd.in/edXQg3Tu

🤔 Did you know... Nous is a Pipedrive Partner! Providing OaaS (Operations As A Service) to our clients, Pipedrive is just one of the many tools we use to help optimise our client's in-house processes and operations. With Pipedrive, we can help streamline and automate your lead generation, nurturing process, sales pipeline and customer retention processes. 📈 Sales Pipeline Mastery: Seamlessly manage your sales journey, from leads to deals. Keep your finger on the pulse of every stage in the sales process. 📞 Contact & Lead Wizardry: Wave goodbye to disorganised contact lists. We'll help you keep tabs on all your leads, ensuring no opportunities slip through the net. 💌 Email Harmony: Get ready for inbox bliss! Integrate your email with Pipedrive and effortlessly track customer communications. 🤖 Smart Automation & Personalisation: Freeing you from repetitive tasks! Customise your sales process to your unique style and watch efficiency skyrocket. 🎯 Marketing Magic: Take your marketing game up a notch. Seamlessly blend CRM and email marketing, harnessing CRM data to refine your email strategy. Ready to optimise your business? Reach out - https://shorturl.at/mxJXZ #OperationsAsAService

𝗛𝗲𝗿𝗲'𝘀 𝗮 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗼𝗳 𝗮 𝗴𝗼𝗮𝘁 𝗶𝗻 𝘀𝗼𝗺𝗲 𝗴𝗹𝗮𝘀𝘀𝗲𝘀. 𝗡𝗼𝘄 𝘄𝗲 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻... Navigating the unique dynamics of PPC campaigns for lead gen and ecommerce is crucial for success. 🛒💼 We’ve got some handy tips for you, including how to tackle lead fraud, keep tabs on micro KPIs, and a bunch more! 🛒 Ecommerce Strategies: - • Benefit from ad network support with new features and educational resources. • Simpler funnels: browse, add to basket, purchase. • Focus on capturing emails for follow-up marketing and conversion. 💼 Lead Generation Strategies: - • More complex funnels with free downloads, webinars, and form submissions. • Combat lead fraud by implementing advanced verification techniques like CAPTCHA and manual exclusion of spammy placements. • Prioritise email captures or lead magnets for relationship building and trust development. 🔍 Micro KPIs: - • Track incremental goals like email captures, email-to-buy conversion rates, and add-to-baskets. • Optimise top-of-funnel campaigns for micro KPIs: add-to-baskets for ecommerce and email opt-ins for lead gen. 💡 Revenue Tracking: - • Ecommerce: straightforward online transactions make revenue tracking easier. • Lead gen: involves multiple steps and offline interactions, making tracking complex but essential for adjusting strategies and ensuring cost-effectiveness. 🎯 Key Takeaway: PPC for ecommerce and lead gen requires distinct strategies. Master the customer journey, focus on micro KPIs, and tailor your approach to meet your specific goals, whether immediate sales or nurturing potential leads for future revenue. #PPC #LeadGeneration #Ecommerce #DigitalMarketing #MarketingStrategies #LeadFraudPrevention #MicroKPIs #RevenueTracking #MarketingTips

Check out Habitat's latest ad campaign, "Love Design, Love Habitat"! Crafted by New Commercial Arts, this initiative reflects the core belief that great design should be available to all, and we couldn't agree more! Celebrating its 60th anniversary, Habitat introduces a platform that respects its rich history, celebrates current achievements, and anticipates future innovations. The latest collection revitalises timeless designs from Habitat's extensive archives and introduces innovative pieces that are defining the future of home decor. In celebration, spectacular 3D replicas of iconic homeware and furniture items have popped up in London, Manchester, and Birmingham. From an eye-catching green sofa to a dazzling lamp, these billboards are a showcase of creative brilliance and innovative thinking, capturing the essence of design excellence and leaving a lasting impression on onlookers. #adswelike

🚀 Navigating the challenges of site migration? Here are 5 essential tips to ensure success! 🌐 ✅ 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝗧𝗵𝗼𝗿𝗼𝘂𝗴𝗵𝗹𝘆: Always download and back up your site data. Remember, you can never have too many backups! ✅ 𝗖𝗿𝗮𝘄𝗹 𝗬𝗼𝘂𝗿 𝗦𝗶𝘁𝗲: Use tools like Screaming Frog to crawl your website pre-migration. Back up this data separately to safeguard against potential losses. ✅ 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗧𝗶𝗽𝘀: When moving to a new template, maintain URL, alt text, and heading consistency. Monitor template code for any hard-coded elements that could affect SEO. ✅ 𝗠𝗶𝗴𝗿𝗮𝘁𝗲 𝘁𝗼 𝗮 𝗡𝗲𝘄 𝗛𝗼𝘀𝘁 𝗖𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆: Maintain URL structure and use 301 redirects to preserve link equity. Ensure your new host optimises performance and supports your SSL certificate. ✅ 𝗔𝗰𝗰𝗲𝗽𝘁 𝗟𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Understand the client or business limitations that might affect your migration strategy. Set realistic expectations and stay adaptable. 🔧 Site migrations vary, from switching templates and hosts to merging websites. Each type carries its risks, making meticulous planning and execution crucial. If treading these stormy waters makes you nervous, give us a shout, we can help! #SEO #DigitalMarketing #SiteMigrationTips

🤔 Did you know... Nous is a Pipedrive Partner! Providing OaaS (Operations As A Service) to our clients, Pipedrive is just one of the many tools we use to help optimise our client's in-house processes and operations. With Pipedrive, we can help streamline and automate your lead generation, nurturing process, sales pipeline and customer retention processes. 📈 Sales Pipeline Mastery: Seamlessly manage your sales journey, from leads to deals. Keep your finger on the pulse of every stage in the sales process. 📞 Contact & Lead Wizardry: Wave goodbye to disorganised contact lists. We'll help you keep tabs on all your leads, ensuring no opportunities slip through the net. 💌 Email Harmony: Get ready for inbox bliss! Integrate your email with Pipedrive and effortlessly track customer communications. 🤖 Smart Automation & Personalisation: Freeing you from repetitive tasks! Customise your sales process to your unique style and watch efficiency skyrocket. 🎯 Marketing Magic: Take your marketing game up a notch. Seamlessly blend CRM and email marketing, harnessing CRM data to refine your email strategy. Ready to optimise your business? Reach out - https://shorturl.at/mxJXZ #OperationsAsAService