Paddle

We do it for you. A message we’ve been using at Paddle to talk about how as a Merchant of Record we handle your payments, taxes, subscription management, and more. And “do it for you” doesn’t mean we give you the tools to do it. We do it. → Handle the currency conversion. → Fight the chargeback. → Pay the taxes. Over to Philip Watson for this one. He takes a closer look at how we handle your taxes ⤵️

Excited to announce that we've finally got the one and only -- Andrew Davies from Paddle joining us on this week's episode. Andrew is someone we've been eager to bring on for quite a while, and this is an episode you won't want to miss. Andrew, who serves as Paddle's Chief Marketing Officer, is a former founder with an incredible journey. From launching businesses straight out of university that landed him in court. To eventually selling a company he founded a few years back. Andrew's story is full of valuable lessons for anyone in the Startup world. We discussed one thing he learned from his parents that he hopes to pass down to his children, The unique perspective a founder-turned-CMO brings to the table. And so much more. Tune in to hear Andrew's inspiring journey, his take on balancing innovation with proven strategies, and why persistence is key in any endeavor. Link to listen here -> https://lnkd.in/g5P2cSQx Catch it on the Uncharted Podcast on Spotify, iTunes, apple podcast or wherever you listen to podcast these days – you won’t regret it!

👀 See the latest from us. Sep 18th. https://bit.ly/3T6s6ec

Our AI Launchpad showcase is live on Product Hunt. 👋 The showcase is a directory of our founders—from both cohorts of our programme. ↳Product hunt → https://lnkd.in/gnpKjs_c ↳Showcase → showcase.paddle.com

Still processing the whirlwind that was gamescom, Cologne last week 🌪️👾 Ollie Julien and I had a blast meeting so many fantastic publishers, developers, studios and tech companies. And special thanks to Karlo Eldic who helped me 'decode' the industry jargon (I have to say rakija is not my drink 😆) We even got to try out some amazing new games in the entertainment hall (though there was a lot of button-mashing on my part 🤪) It's great to see the gaming industry embracing the #MerchantofRecord model that Paddle operates under (same model as the App Store). If you haven't already, check out our new guide, 'Growth Beyond the App Store' (link in the comments) 👇🏻 It explores how selling your app on the web isn’t just about avoiding app store fees—it’s about gaining the freedom to leverage a direct-to-consumer model. This allows you to reach a larger audience, enhance marketing efforts, and experiment with various monetisation strategies 🚀 The guide covers everything you need to know about creating a web-based revenue stream, including: 🕸️ A full breakdown of the three key web monetisation strategies: Web2App, Web Store and Hybrid. ✅ Expert tips to choose the right web strategy for your app, along with a comparison of the tools to support it. 💰 Data-backed insights on pricing and payments to drive higher-value purchases and reduce churn. If you're looking to monetise your games or consumer apps via a web store, drive acquisition with a Web2App funnel, or explore a hybrid strategy, I’d love to chat. Drop me a message! #webstore #monetisation #gaming #app2web #growth #acquisition #app

You invest a lot in your business. Capital, endless hours, and all that brainpower. 😅 Every dollar spent on customer acquisition? It’s an investment in your future. To win, you need to know your CAC. Inside out. It helps you set the right goals. Cover losses. Drive profit. Here’s how to calculate it: 📊 CAC = Total expenses to acquire customers / Total customers acquired 📌 This formula seems simple, but errors can creep in. Here's a quick look at 3 common mistakes that can distort your CAC: 1. Ignoring non-ad acquisition costs. 2. Overlooking total marketing expenses. 3. Including non-paying users in CAC. → Aim for a 3:1 ratio of CLV to CAC. Knowing your CAC is the key to hitting that target. Calculate your CAC correctly and lay the groundwork to master your SaaS metrics and build your company's success.

The first half of 2024 saw slowed B2B growth but increased stability. So, what's in store for the rest of the year? 🤔 → We're forecasting a growth rate of 11% CAGR for B2B and 8% CAGR for B2C - at least until the end of the year. 👇 To capitalize, remember: 1/ Focus on your current customers for growth. 2/ Monitor key metrics closely. 3/ Expand by selling globally. Over to Gavin and KP.

Chaos engineering intentionally introduces controlled chaos into a process. Why? To help you identify weaknesses and increase the resilience of the system you're testing. Here’s how to do it. → Steady state Identify all the dependencies between your services at their steady state. → Hypothesis Develop different hypotheses about potential issues in an unplanned state. → Run the experiment Prepare and execute your experiment in a controlled environment, like development or staging. → Verify Compare the behaviour displayed with the initial hypotheses you presented. → Improve Create an improvement plan based on any unexpected behaviours the chaos test resulted in.

The 2024 SaaS Benchmarks survey is open. Partnering with OpenView and High Alpha, we're exploring key trends—pricing, churn, AI, and founder health. Take the survey now for early access to these insights. → https://lnkd.in/eBVwXaaE

AI Launchpad is back. 👋 Applications are open for our next cohort. ↳ https://bit.ly/4fXMAzZ You should apply if: 🔸 AI-based → Your product leverages natural language processing or machine learning, or features AI capabilities. 🔸 Beyond ideation → You have a minimal viable product ready for applying masterclass insights. 🔸 Ready to scale → You have a growing user base and clear signs of market traction. Big shoutout to our partners: Amazon Web Services (AWS), Enablix, Saaslaunch.io, Gilion, Element Communications, saas.group, Google Cloud, SquareOne Venture Capital, Baseten, SaaStock, Mercury, and Notion Capital. __ → If you have any questions about Launchpad or your application, let us know in the comments. 👇